Juliane Heise — March 1, 2018 — March 1, 2018 “How do I create a newsletter that works?” this is one of the most common questions that we are asked as an email marketing software. At first impact, the topic of newsletter creation may seem to be one of the easiest elements of marketing: you … Continue reading Newsletter Creation: A Step-By-Step Guide
Jenny Traster — February 3, 2018 — February 3, 2018 If you want to help folks feel an emotional attachment to your brand, you can do it with email newsletters. A report from Nielsen Norman Group found people feel personally connected to newsletters because they have an ongoing relationship with them, expecting them regularly delivered … Continue reading Email Newsletters Your Leads Will Actually Read
Karen Repoli — December 15, 2017 Follow @karenrepoli — December 15, 2017 antonynjoro / Pixabay Enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping them engaged. Do that right, and they’ll reward you with more sales—not only of your products and services, … Continue reading Answers: What Should I Send My List?
Kaleigh Moore — September 20, 2017 Follow @kaleighf — September 20, 2017 When it comes to lead generation and ROI, email continues to dominate. Campaign Monitor data shows that email produces 174% more conversions than social media. In a way, it’s still a sacred space: Email isn’t at the mercy of a platform’s algorithm. That’s … Continue reading How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing
Loren Baker — March 16, 2017 Follow @lorenbaker— March 16, 2017 As businesses strive to gain more visibility in today’s highly competitive market, different marketing strategies have surfaced that seek to give better results in being able to draw a bigger audience. Email newsletters have been used by companies for some time to connect with … Continue reading 4 Ways to Attract More Subscribers to Your Email Newsletters
Jillian Matlaga — March 10, 2017 — March 10, 2017 We’ve previously said that we don’t think that email newsletters are the best way to generate leads but, just like anything else, there is a time and place for everything. While newsletters aren’t the best at attracting new people to buy a product, we do … Continue reading How to: Determine the Best Newsletter Strategy for You
Dave Charest — February 16, 2017 Follow @DaveCharest— February 16, 2017 I know you want a definitive answer. So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 200 words — results in the highest email click-through rate for … Continue reading What’s the Best Length for My Email Newsletter?
by Chandra Clarke Follow @Scribendi_IncOctober 26, 2016 Think about how many emails you’ve spent unnecessary amounts of time writing—crafting the perfect sentences to convey the right message, rereading and editing, drafting and revisiting until you’re finally satisfied enough to send your final product off into the mysterious inbox of the recipient. You probably don’t want … Continue reading Newsletter Writing Tips That Will Get Your Emails Opened, Read, and Clicked
by Brittany Berger Follow @bberg1010October 23, 2016 Confession: I’m a recovering newsletter addict. In fact, just over a year ago I wrote about my favorite newsletters and why you should subscribe to more of them in general. To bask in the glory of an inbox full of interesting reading, getting to know your favorite bloggers … Continue reading How to Be Ruthless With Your Newsletter Subscriptions
by Sarah Beth JonesOctober 7, 2016 Email marketing can be very effective. Unlike fliers and other mail, it’s relatively inexpensive and easy to access. But you have to be careful and do it right. Email can be an extremely personal thing. You’re delivering a message directly to someone’s inbox. You need to make sure it’s … Continue reading Here’s Why Your Email Newsletter Isn’t Working