Why Every Business Needs a Newsletter Linda Aylesworth May 26, 2025 Every business owner wants to build stronger relationships with their customers and keep their brand top of mind. But how do you achieve that in a world full of distractions? The answer is simple: a newsletter. It’s not just another marketing … Continue reading Why Every Business Needs a Newsletter
This overlooked email strategy turns warm clicks into high-converting follow-ups — without sounding like spam. Joe Cunningham on May 9, 2025 Marketers often think of retargeting as something reserved for ad platforms, but it’s just as effective in email. Sending follow-up emails based on what subscribers click can turn interest into action, boost conversions … Continue reading How one newsletter tripled paid membership revenue with retargeting emails
Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals by Laurie Sullivan @lauriesullivan, May 25, 2023 Newsweek has appointed Josh Awtry to senior vice president of audience development. The former senior vice president of audience at The Hill, Awtry previously led content strategy for Gannett USA. As Newsweek undergoes an editorial reinvention to find common … Continue reading Newsweek Appoints Seasoned Audience Developer To Listen, Understand Signals
River Cartie August 20, 2021 Can you feel it? A slight change in the air. A crispness that you don’t remember being there a few days ago. Or maybe a shift in smells and sounds around you? It’s true. Autumn is coming. The first day of fall is September 22nd and it’s time to start … Continue reading September Holidays and Newsletter Ideas — 2021
Adele Streissguth June 28, 2021 Many businesses believe leveraging the use of social media is the number one way to attract new customers and keep current customers coming back. While social media is certainly important, data shows that email marketing remains the most effective drive for customer acquisition in 2021, with 80% of businesses using … Continue reading A Guide to the Best Newsletter Ideas for Your Business
Kristen McCormick January 10, 2021 Choosing a creative newsletter name can feel like a bit of high-pressure situation. It needs to stand out while staying on brand. It needs to grab attention without being too dominant, and ideally, it needs to appeal to the human senses of your potential readers, such as their sense of … Continue reading Creative Newsletter Names: 75+ Ideas and Real Examples to Inspire You
Christa Tuttle October 23, 2020 An email newsletter is a valuable tool to stay in touch with clients and establish yourself as a reliable resource with prospects. In sending out your company newsletter, you want to reach as many people that are interested in your offerings as possible. If you are looking for some tactics … Continue reading Tactics to Increase Your Newsletter Subscriptions
Thomas Griffin — January 9, 2020 Improving your member experience will help you retain members on your site and reduce your churn rate. Segmenting your member base is a powerful but simple way to create better experiences for your members. Member segmentation is about categorizing your customers into groups based on certain characteristics. When you … Continue reading 7 Reasons Why You Should Segment Your Members
VerticalResponse — September 12, 2019 Follow @VR4SmallBiz — September 12, 2019 A good email newsletter can be the lifeblood of your business. Many successful businesses prioritize email marketing, and for good reason: Email newsletters yield an astounding 4,300 percent ROI. The best email newsletters aren’t salesy. Rather, they provide value that helps subscribers solve problems, … Continue reading How to Use Email Newsletters to Nurture Sales
Farahnaz Mohammed — August 13, 2019 — August 13, 2019 Despite WhatsApp, Instagram, TikTok, Snapchat, Facebook, and the multiple apps for digital communication popping up on our phones and desktops, email marketing continues to be one of the most powerful methods to reach and connect with audiences meaningfully. But for all the care that goes … Continue reading 7 Best Newsletter Sign Up Examples
