Category Archives: Amazon

Key considerations for achieving success on Amazon

Expert tips for making the most of Amazon’s advertising offerings and factors to manage before you even get started. Ginny Marvin on February 8, 2019  Bryant Garvin speaking on Amazon advertising at SMX West 2019. Amazon can deliver customers at unmatched scale, but it requires significant seller investment compared to running campaigns on Google, Todd … Continue reading Key considerations for achieving success on Amazon

12 Solid Approaches for Gaining Traction on Amazon When You’re First Starting Out

Young Entrepreneur Council — November 26, 2018 Follow @YEC — November 26, 2018 Amazon can be a great marketplace and a source of additional revenue for any business that sells exclusive products. What is the best way to encourage people to purchase products from the online retail giant, especially when there are not enough customer … Continue reading 12 Solid Approaches for Gaining Traction on Amazon When You’re First Starting Out

Amazon Music Highlights Voice Search Through Alexa In Latest Campaign

Amazon Music Highlights Voice Search Through Alexa In Latest Campaign by Laurie Sullivan  @lauriesullivan, August 17, 2018 Amazon Music announced the launch of a new advertising campaign titled A Voice is All You Need to highlight powerful vocals of notable songs and the simplicity of using voice on Alexa to search for music.  Ariana Grande, … Continue reading Amazon Music Highlights Voice Search Through Alexa In Latest Campaign

Amazon’s Ad Business Booming

Amazon’s Ad Business Booming by Laurie Sullivan  @lauriesullivan, July 27, 2018 Advertising and services tucked into “other” in Amazon’s reporting practices became one of the fastest-growing segments of Amazon’s business in the second quarter of 2018, along with cloud computing. Profits in these areas helped to offset its traditional retail business, which tends to deliver … Continue reading Amazon’s Ad Business Booming

Amazon Search Focuses On Its Private Labels

Amazon Search Focuses On Its Private Labels by Laurie Sullivan  @lauriesullivan, May 31, 2018 Amazon continues to take market share, claiming more than 80% of conversions against other ecommerce sites across several product categories. The company holds the highest share with one-click commodity products like batteries and cleaning supplies, as well as men’s athletic shoes, … Continue reading Amazon Search Focuses On Its Private Labels