Category Archives: Amazon

How to Sell on Global Marketplaces with Amazon FBA

Michael Begg — October 23, 2019 Amazon is known for catapulting small and medium-sized businesses into commercial success. However, the path to seller stardom poses many challenges, and doesn’t come without hard work—and extensive trial and error. When a business achieves a solid position on Amazon, and gains a positive traction with shoppers locally, it … Continue reading How to Sell on Global Marketplaces with Amazon FBA

Amazon Prime Day, Loyalty And Rate Of Returns

Amazon Prime Day Drives Loyalty, Yet Return Rate Remains A Challenge by Laurie Sullivan  @lauriesullivan, July 12, 2019 It’s difficult to understand why Prime Day remains so successful, until you think of it as benefit to a loyalty program specifically designed to connect brands with consumers by searching on keywords across the Amazon marketplace. Search … Continue reading Amazon Prime Day, Loyalty And Rate Of Returns

Here’s how retailers can create powerful human connections for shoppers amid the fanfare of Amazon Prime Day

Retailers today must strike a balance with a blend of value-added mobile or tech experiences with personal connection and exceptional customer service in-store. Garrett Albanese on July 9, 2019 Amazon certainly gets a ton of mindshare these days as the end-all, be-all retail solution for shoppers. Granted, it dominates the utilitarian e-commerce game and it’s … Continue reading Here’s how retailers can create powerful human connections for shoppers amid the fanfare of Amazon Prime Day

Prime Day content drives email engagement for Amazon’s competition

Strong subject lines and high-quality content will help your brand stand out in crowded inboxes on Amazon’s Prime Day. Jennifer Cannon on July 8, 2019 Amazon’s annual Prime Day is almost upon us, and last year’s event generated more than $4 billion in sales, according to Internet Retailer. How can your brand capitalize on the … Continue reading Prime Day content drives email engagement for Amazon’s competition

12 Ways Amazon Optimizes Product Pages to Drive Billions

Paul Schmidt — April 11, 2019 — April 11, 2019 It’s a culture of testing, iterating, and analyzing that helps Amazon swallow up more and more industries. However, there are still thousands of specialized retail and e-commerce businesses that employ a healthy workforce and will succeed for the foreseeable future. Given Amazon’s multi-faceted organization, it … Continue reading 12 Ways Amazon Optimizes Product Pages to Drive Billions

Key considerations for achieving success on Amazon

Expert tips for making the most of Amazon’s advertising offerings and factors to manage before you even get started. Ginny Marvin on February 8, 2019  Bryant Garvin speaking on Amazon advertising at SMX West 2019. Amazon can deliver customers at unmatched scale, but it requires significant seller investment compared to running campaigns on Google, Todd … Continue reading Key considerations for achieving success on Amazon

12 Solid Approaches for Gaining Traction on Amazon When You’re First Starting Out

Young Entrepreneur Council — November 26, 2018 Follow @YEC — November 26, 2018 Amazon can be a great marketplace and a source of additional revenue for any business that sells exclusive products. What is the best way to encourage people to purchase products from the online retail giant, especially when there are not enough customer … Continue reading 12 Solid Approaches for Gaining Traction on Amazon When You’re First Starting Out