2014 Top 10 “Best Perceived” Brands: Amazon & YouTube Take The Lead

Ranking brands based on consumer perception, Amazon won the No. 1 spot, while Apple and Google failed to break the top five.





According to the online market research firm YouGov’s BrandIndex annual brand rankings report, Amazon won the No. 1 spot for “best perceived brand” in the U.S. last year.


This is the second consecutive year Amazon has taken the lead after beating Ford for the top spot in 2013 – a brand that fell from No. 2 in 2013 to No. 9 in 2014.


The day after this past Christmas, the company announced more than 10 million new members worldwide subscribed to Amazon Prime during the holiday season.

Following Amazon, YouTube won the No. 2 spot, while Netflix, Samsung and Subway rounded out the top five.


Other tech companies to make the list included Apple at No. 6 and Google at No. 7.


Top 10 Best Perceived Brands of 2014



  1. Amazon
  2. YouTube
  3. Netflix
  4. Subway
  5. Samsung
  6. Apple
  7. Google
  8. Lowe’s
  9. Ford
  10. Cheerios

Ranking brands using its BrandIndex Buzz score, YouGov’s survey asked US consumers, “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”


The online research firm tracks public perception of brands by performing thousands of consumer interviews daily.



About The Author







Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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