Heather R. Morgan — March 2, 2017 Follow @HeatherReyhan— March 2, 2017 There seems to be some confusion between cold emails and marketing emails. Cold emails are exactly like they sound: cold. They’re sent to strangers with the goal of getting a response, usually with the intention of starting some kind of conversation for sales … Continue reading What Most Marketers Get Wrong About Sales Emails
Jacob Shriar — February 7, 2017 Follow @jacobshriar— February 7, 2017 Do you come into work early to impress your boss? Do you stay late because you see your coworkers doing it? Are you afraid of what your boss will think of you if you leave early? Is there any point in staying late if … Continue reading We’re Thinking About Time Spent At Work All Wrong
Vaibhav Kakkar — January 25, 2017 Follow @RankWatch— January 25, 2017 Data and statistics don’t lie. But when it comes to between gut feeling and numbers, most people will go with their gut and forego numbers. That being said, it must also be remembered that facts are stubborn things, but statistics are pliable. So what … Continue reading 5 Things People Get Wrong About A/B Testing and How to Fix Them
Don Williams — January 14, 2017 — January 14, 2017 It seems like we have been utilizing social media forever. Has it really been that long? In fact, very few of us can remember a time when our phones were used for, well, calling. What did we do before texting and uploading photos of our … Continue reading Social Media Don’ts: 6 Things We Are Still Getting Wrong
by Jackson Salzman , January 3, 2017 Facebook interest targeting is an extremely powerful, yet often wrongly used, audience targeting tool that nearly all social media platforms have. But I am going to dig into some common errors here. First and foremost, keep in mind that this tactic is for finding new consumers who have … Continue reading Why You Are (Probably) Doing Facebook Interest Targeting Wrong
Even the best influencer marketing campaigns can face challenges. Contributor Caitlin Jeansonne discusses the issues that can arise and how marketers should deal with them. Caitlin Jeansonne on December 7, 2016 Just as content marketing was on everyone’s lips a few years ago, 2016 was the year of “influencer marketing.” Working with content creators … Continue reading 4 things that can go wrong in an influencer campaign (and how to fix them)
Three misconceptions that might cause your channel marketing strategy to fail. There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management have complicated this … Continue reading The truth about channel marketing: everything you have been told is wrong
Randy Milanovic — November 2, 2016 Follow @kayak360— November 2, 2016 There is an expression activists use. It’s one I happen to love: Think Global, Buy Local. It’s a reminder that we should always be aware of the world around us, while doing our best to support each other close to home. It’s good karma; … Continue reading Don’t Put the Wrong Stamp on Your Website Passport
by Sean Hargrave, Staff Writer, October 27, 2016 Another day, another brand jumping on the IoT and chat bot bandwagon, or should I say artificial intelligence assistant? Marketers should learn the lesson that journalists have always known which always tells you what you need to know. It’s the moment in every Columbo episode when the … Continue reading How Can ‘Smart’ Marketers Be So Wrong About IoT And Chat Bots?
In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate. Patrick Stox on October 28, 2016 We’ve all had those moments of absolute terror where we just want to crawl into the fetal … Continue reading It’s scary how many ways SEO can go wrong
