Rich Stivala — July 27, 2017 Follow @wwRiches — July 27, 2017 For many small businesses, SEO is uncharted territory. To some, the age of digital marketing may seem overwhelming. To others, it may appear deceivingly simple. In either case, the online arena opens a world of opportunities as local companies can compete against larger … Continue reading 3 Myths About SEO: What Small Businesses Get Wrong
Tag Archives: Wrong
Getting Feedback Wrong
Dave Brock — June 23, 2017 Follow @davidabrock— June 23, 2017 We know feedback is important to our own personal development. It’s how we learn and grow, it’s how we improve. All high performers (or aspiring high performers) are constantly looking for feedback. Our people need feedback as well. But too often we get feedback … Continue reading Getting Feedback Wrong
What Most Marketers Get Wrong About Sales Emails
Heather R. Morgan — March 2, 2017 Follow @HeatherReyhan— March 2, 2017 There seems to be some confusion between cold emails and marketing emails. Cold emails are exactly like they sound: cold. They’re sent to strangers with the goal of getting a response, usually with the intention of starting some kind of conversation for sales … Continue reading What Most Marketers Get Wrong About Sales Emails
We’re Thinking About Time Spent At Work All Wrong
Jacob Shriar — February 7, 2017 Follow @jacobshriar— February 7, 2017 Do you come into work early to impress your boss? Do you stay late because you see your coworkers doing it? Are you afraid of what your boss will think of you if you leave early? Is there any point in staying late if … Continue reading We’re Thinking About Time Spent At Work All Wrong
5 Things People Get Wrong About A/B Testing and How to Fix Them
Vaibhav Kakkar — January 25, 2017 Follow @RankWatch— January 25, 2017 Data and statistics don’t lie. But when it comes to between gut feeling and numbers, most people will go with their gut and forego numbers. That being said, it must also be remembered that facts are stubborn things, but statistics are pliable. So what … Continue reading 5 Things People Get Wrong About A/B Testing and How to Fix Them
Social Media Don’ts: 6 Things We Are Still Getting Wrong
Don Williams — January 14, 2017 — January 14, 2017 It seems like we have been utilizing social media forever. Has it really been that long? In fact, very few of us can remember a time when our phones were used for, well, calling. What did we do before texting and uploading photos of our … Continue reading Social Media Don’ts: 6 Things We Are Still Getting Wrong
Why You Are (Probably) Doing Facebook Interest Targeting Wrong
by Jackson Salzman , January 3, 2017 Facebook interest targeting is an extremely powerful, yet often wrongly used, audience targeting tool that nearly all social media platforms have. But I am going to dig into some common errors here. First and foremost, keep in mind that this tactic is for finding new consumers who have … Continue reading Why You Are (Probably) Doing Facebook Interest Targeting Wrong
4 things that can go wrong in an influencer campaign (and how to fix them)
Even the best influencer marketing campaigns can face challenges. Contributor Caitlin Jeansonne discusses the issues that can arise and how marketers should deal with them. Caitlin Jeansonne on December 7, 2016 Just as content marketing was on everyone’s lips a few years ago, 2016 was the year of “influencer marketing.” Working with content creators … Continue reading 4 things that can go wrong in an influencer campaign (and how to fix them)
The truth about channel marketing: everything you have been told is wrong
Three misconceptions that might cause your channel marketing strategy to fail. There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management have complicated this … Continue reading The truth about channel marketing: everything you have been told is wrong
Don’t Put the Wrong Stamp on Your Website Passport
Randy Milanovic — November 2, 2016 Follow @kayak360— November 2, 2016 There is an expression activists use. It’s one I happen to love: Think Global, Buy Local. It’s a reminder that we should always be aware of the world around us, while doing our best to support each other close to home. It’s good karma; … Continue reading Don’t Put the Wrong Stamp on Your Website Passport
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