Doing a website audit is not a joke. It is a long-time and complex process that demands great patience and turns over hundreds of web pages. I am always on the look-out for the best tools to make my SEO work easier. Thanks to SEO site auditors, we don’t need to spend much time on reckless manual checks. Today you can find hundreds of different website audit tools over the Internet that can help you figure out problem areas that hold your attention.
It is important to note that website auditing tools are not a perfect way to identify gaps in your “system”. No one SEO tool can guarantee a perfect go-to-marketing presentation and success to improve your website performance online.
But using these trusted advisors in your arsenal together with highly professional staff and adequate resources can make a good start for reaching heights.
So, you don’t need to waste a lot of time to research good SEO audit tools over the Internet. In this roundup I have gathered a list of top 25 tools below that can work well for you.
SE Ranking is fantastic for not only identifying website errors at a glance, but also for preparing a list of tasks for website developers, content writers and web designers to prevent from technical issues. It crawls your entire website based on over 70 parameters such as Domain overview, Pages, Meta, Content, Images and Links Analysis, Mobile Optimization, Usability and Technologies.
Unlike the other tools, all errors are grouped in one SEO audit report and come with Tips sections that are easy to understand by SEO newbies. Once you are done with analysis, you can save reports on your computer in PDF format or email it.
#2. Screaming Frog
Screaming Frog is an awesome desktop program for a detailed analysis on your entire website at once. In practice, it is not an audit, it’s more a crawling tool. It crawls all your website and provides you lots of useful insights and possible SEO problems your site could have. It acts as a complete site auditing tool that reports on over 30 specific parameters: meta descriptions, outlinks, response time, anchor text, security, etc.
Screaming Frog is perfect for small websites that crawl up to 500 URLs for free. If you run large websites with over 10 000 pages, you can meet some server-response issues. This doesn’t come with collaboration features that look less attractive for SEO teams.
Seoptimer is a free auditing tool that helps you instantly report critical errors on your website in seconds and recommend what you should do to improve your search rankings. You can easily download the Google Chrome extension for better site auditing analysis and work through your website pages one by one and make some crucial changes.
After auditing your website, you can save a free report in PDF format and work over or update tasks and strategies in real time.
MySiteAuditor is one of my favorite SEO auditors for a variety of reasons. This tool is well suited for large SEO agencies. You can integrate the tool on your agency website and generate more leads. The auditing tool works well and it is in direct compatibility with Google’s ranking algorithm.
In comparison with other auditing tools, MySiteAuditor checks out specific website pages for any target keywords, while other tools audit the entire website. The results can be instantly downloadable in the PDF format or send via email.
#5. Marketing Grader
Marketing Grader is one of those tools that is easy to use. It was founded by the very famous company HubSpot, Inc. I always make a clear distinction between simple and complex tools. This tool is quite overwhelming with its complexity and given data. It is a web-based tool that shows you a summary of a website and an expandable report on each site point.
The tool looks not only at your entire website, but also on your blog, social media, mobile website, lead generation and SEO. It is perfect for both types of users: SEO newbies to get a casual website report and SEO veterans to look into nitty-gritty details on site architecture, content, key influencers, etc.
SiteAnalyzer is another free SEO audit tool that offers up to 20 free analysis per month or upgrades to the paid version to audit an unlimited number of websites. The tool tests your website’s effectiveness based on 50 parameters, instantly identifies problem areas to fix and shows up all SEO technical mistakes.
After performing in-depth website analysis, you will get a global score on accessibility, design, texts, networking and multimedia. One of the roadblocks of this tool is that its multi-lingual capability can encounter conflicts resulting in different languages used to describe possible site issues.
#7. SEO Site Checkup
SEO Site Checkup is a free analysis tool that audits the entire website with 45 checks in 6 different categories (common SEO issues, server&security, mobile usability, social media and semantic web). With due consideration of these results, the tool shows up a general score and a number of failed checks.
All results are easy to understand and well presented. After finding out critical issues, the tool gives recommendations for changes. One of the disadvantages is that the tool puts emphasis on HTML sitemaps which are not relevant anymore due to the advent of XML sitemaps.
Woorank is an awesome tool for auditing your website with free and paid versions. The tool is designed for both large SEO enterprises, website owners and in-house SEO groups. You can monitor relevant recommendations for top web pages and all results are available to download in PDF format or as slides.
Without a paid account, you can’t generate a large number of reports. The tool is quite optimized for subscriptions where the cheapest plan starts at $ 49 per month.
While most of SEO professionals don’t include it to the list, many SEO newbies still rely on its fair amount of insights. The tool is free, gives a summary of things that are important – broken links, speed, indexed web pages, HTML markup, etc. You can also find out website positions, the number of impressions and clicks for your website in SERP. Why I don’t like Search Console is that it doesn’t provide a complete picture.
#10. SEO Report Card
SEO Report Card is a great site auditor for getting a quick analysis on your website. UpCity as one of the most reputable companies does great audit things for small business. I like that it is very visual and works pretty fast. They offer good options for large agencies to resell their products or services.
The tool audits websites in the following categories: Rank Analysis, Link Building, On-site Analysis, Website Accessibility, Trust Metrics and Current Indexing.
I love DeepCrawl for its in-depth reports and flexibility. It is very simple to crawl millions of web pages, especially if you run large marketing projects, and provides nitty-gritty competitor reports on site structure, content, social networking, etc.
One of the benefits is to make auto-schedule crawling tasks that are really useful. You can easy customize crawls, set the metrics for content, load time, links, titles, URL length, etc. DeepCrawl allows managing your SEO team: assign tasks to employees, create support tickets, alert you about possible issues, show up a history of all changes and keep track of website performance over time. The one thing that guys should work over is to create more mobile-focused reports.
SEO Workers is another pretty analysis tool for quite some time. If you want to estimate your URL, the tool will provide an analysis report based on the following sections: HTTP Headers Check, Head Elements, Heading & Phrase Elements, Keywords Found in Image Alt Attributes and in the Anchor Tags, URLs Found in the Page, The Page Displayed within Search Engine Results and Page Most Relevant Keywords / Keyphrase.
Wpromote is a great SEO audit tool that helps you to conduct a quick comparison between your website and websites of your competitors. I like the tool for its option not to limit comparisons to a certain target keyword, besides that it counts keywords for which your two websites rank better. Since the tool is free, you can continually compare your website to many other websites by turns.
#14. Web CEO
WebCEO is quite an extensive auditing tool that counts all problems found on the website without dividing them into categories and it doesn’t show all factors it checks. That’s why it is difficult to say how deep the tool goes into the site. The results are available to download in the PDF format. The tool analyzes the social engagement, keyword analysis, broken links, link auditing of your website and keywords your competitors are using.
Lipperhey is not a very famous analysis tool in comparison with other ones, but it is still useful and presents a lot of great features and useful information. Similar to above-mentioned tools, Lipperhey performs a website audit report based on a specific URL you provide.
It does a good job to monitor on-page SEO characteristics: technical and SEO content and popularity (social media, likes, links, etc). The tool has user-friendly and clean interface with a good navigation and allows users to examine all web pages in minute detail.
WebGnomes is a free SEO analysis tool that sends you a site auditing report based on 20 significant on-page parameters that are breaking down in the following categories: Accessibility, Content, HTML Markup (<head>), HTML Markup (<body>) and URL.
Found’s SEO Audit tool is a powerful tool for internet marketers that want to find out and solve SEO errors on a site. You can enter your URL and will get an instant audit report in reliance on three main sections: Technical issues, Content issues and External link analysis. Once you get a report, you can download the results as a PDF in order to easily share with your workers.
#18. Varvy’s SEO Tool
Varvy is an easy-to-use auditing tool that helps website masters get in-depth information regarding links, images, social counts, domains overview, mentions, website speed, technical SEO, etc. Once you enter URL, you will notice green checks, red Xs and yellow exclamation points to define all severity of issues on a site.
One of the best features is the detailed analysis of images your website gets. if you use too long or short words, missing Alt text, Varvy will let you know about necessary changes.
#19. Alexa Site Audit
Alexa Audit tool helps site owners figure out and fix technical problems on a site, gives keyword suggestion and backlink reports based on Alexa data. As the tool is made from a very well-known company, it still offers nitty-gritty reports in an easy-to-read fashion.
There is no need to worry about serious errors over a long list of actions. Alexa audit tool prioritizes all tasks you want to start and gives a step-by-step guide to tackle your issues.
SEO Auditor by ContentLook is perfect for giving a detailed analysis based on 6 key points: blogging, traffic, seo activities, links, authority status and social signals. Once you audit a site, you will get not only a bunch of useful information how to improve site visibility and fix errors, but also give you useful tips and explanations with helpful videos.
DareBoost is an awesome tool for getting an insightful audit of your website’s quality for better performance. The primary function is to analyze and improve web pages load speed. Their results are quite easy-to-understand, their tips are valuable, their comparison option and daily site monitoring are superb. SEO newbies can test the speed and quality of a website for free. But if you want to get more features and in-depth analysis, you can always try out the paid version.
Seomator performs a complete audit analysis including on-page and off-page SEO. You can export given results as PDF file to save on your computer. The free version allows you crawl and analyze only 50 pages of your website. The tool provides insightful charts for better understanding of the analytical data.
#23. Moz Crawl Test
Moz runs its own site crawler that helps webmasters to check out critical issues, HTTP status codes and other useful data. It also figures out duplicate content, errors in the title tag, server redirects and many other factors that can affect website crawlability. After the complete analysis, you can get detailed reports for each page via email.
This is a powerful audit software for internet marketers that shows possible technical SEO issues and covers a long list of recommendations how to improve website load speed, mobile responsive design and online business visibility. The tool lets users quickly benchmark the analytics data and get things moving.
Nibbler performs free reviews for a limited number of web pages. The paid versions offer branded reports, broken link checker, spell checker, etc. The tool exactly shows up what target keyword you use most in headings and titles. You can also figure out what other keywords can derive benefits from without knowing about them.
Adding one of these tools to your marketing campaign will show new possibilities for your website and stand up well against main competitors. Remember that not all tools from the list are all-encompassing, so you need to integrate different methods and action plans to step your online business up a notch in the marketplace.
Try the free versions of any of these website audit tools to find out which one works well for your business needs.
Do you use other audit tools? Let us know in the comments below.Digital & Social Articles on Business 2 Community