Tag Archives: Wrong

4 Tips to Avoid Choosing the Wrong Idea for a New Business

Chris Pentago — August 31, 2018 — August 31, 2018 After spending nearly a decade as an entrepreneur, I have learned that there are many romantic beliefs people have about starting a business. Many of them are not compatible with the challenging and often cruel reality that entrepreneurs face. While being your own boss can … Continue reading 4 Tips to Avoid Choosing the Wrong Idea for a New Business →

Resource Utilization: What Small Businesses Are Doing Wrong (And How to Fix It)

Small Business Challenges

Eileen O’Loughlin — July 13, 2018 — July 13, 2018 Forty percent of small and midsize businesses (SMBs) are focused on “increasing employee productivity” as a top business goal going into 2020, according to a 2017 Capterra survey on top technology trends. There are various paths to improving employee effectiveness, including investing in the right … Continue reading Resource Utilization: What Small Businesses Are Doing Wrong (And How to Fix It) →

You’re Doing SEO Wrong: It’s All About Authority

SEO Checklist

James Mathewson — June 14, 2018 — June 14, 2018 Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about … Continue reading You’re Doing SEO Wrong: It’s All About Authority →

Doing The Wrong Thing With The Right Data

Data Management

Doing The Wrong Thing With The Right Data by Mihai Botarel , Columnist, February 28, 2018 Data, data, data. The ad industry is constantly talking about data. Big data, small data, personal data, any data. Data-driven strategies are not to be questioned. After all, how can you question data? Data is undeniable. Well, it … Continue reading Doing The Wrong Thing With The Right Data →

We’ve got omnichannel all wrong

Omni-Channel

Columnist Lewis Gersh discusses the misconceptions surrounding omnichannel marketing and the direction that marketers need to be heading with it. Lewis Gersh on February 5, 2018 About six years ago, our industry was subjected to yet another buzzword: omnichannel. Specific to marketing, the term caused more confusion than clarity. What did, and does, it … Continue reading We’ve got omnichannel all wrong →

This Is How You Know You’re Doing It Wrong

Business Protection

Asra Sarfraz — November 30, 2017 — November 30, 2017 One of the biggest challenges of quantifying the benefits of customer success is that many organizations fall short on how to prolong the customer success continuum. The customer maturity phase will happen and you won’t realize how much of your business needs to change and … Continue reading This Is How You Know You’re Doing It Wrong →

Executive Interviews: The Right Questions Can Avoid the Wrong Hire

Job Interviews

Richard Sellers — September 28, 2017 — September 28, 2017 ashlinbpg / Pixabay Before suggesting some of the right interview questions, let’s start by discussing some of the wrong questions that lead to less successful hires. In a blog this summer, Shelly Palmer wrote: “if you ask the wrong questions, you’re going to get the … Continue reading Executive Interviews: The Right Questions Can Avoid the Wrong Hire →

Is There Something Wrong with Your WordPress Site’s Conversion Rate?

Conversion Rate Optimization

Christopher Jan Benitez — September 23, 2017 Follow @christopherjanb — September 23, 2017 Have you finally finished creating your site after so many cups of coffee? Or maybe you did it in just one sitting? Weeks after you launch, you’ll see that there are hundreds of visitors coming your way according to your analytics provider. … Continue reading Is There Something Wrong with Your WordPress Site’s Conversion Rate? →

3 Myths About SEO: What Small Businesses Get Wrong

SEO Checklist

Rich Stivala — July 27, 2017 Follow @wwRiches — July 27, 2017 For many small businesses, SEO is uncharted territory. To some, the age of digital marketing may seem overwhelming. To others, it may appear deceivingly simple. In either case, the online arena opens a world of opportunities as local companies can compete against larger … Continue reading 3 Myths About SEO: What Small Businesses Get Wrong →

Getting Feedback Wrong

Feedback Management

Dave Brock — June 23, 2017 Follow @davidabrock— June 23, 2017 We know feedback is important to our own personal development. It’s how we learn and grow, it’s how we improve. All high performers (or aspiring high performers) are constantly looking for feedback. Our people need feedback as well. But too often we get feedback … Continue reading Getting Feedback Wrong →