by Sean Hargrave, Staff Writer, October 27, 2016 Another day, another brand jumping on the IoT and chat bot bandwagon, or should I say artificial intelligence assistant? Marketers should learn the lesson that journalists have always known which always tells you what you need to know. It’s the moment in every Columbo episode when the … Continue reading How Can ‘Smart’ Marketers Be So Wrong About IoT And Chat Bots?
Tag Archives: Wrong
It’s scary how many ways SEO can go wrong
In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate. Patrick Stox on October 28, 2016 We’ve all had those moments of absolute terror where we just want to crawl into the fetal … Continue reading It’s scary how many ways SEO can go wrong
Why Most Candidates Take the Wrong Job Offer
by Ringo Nishioka Follow @hr_nastySeptember 23, 2016 It started when we accepted the wrong job offer Accepting the wrong job offer In the past 3 weeks, I have met with three different job seekers and I noticed a common thread. With each situation, the candidates DID NOT realize they were working against themselves in their … Continue reading Why Most Candidates Take the Wrong Job Offer
Recommended Read: Fishkin on What Went Wrong at Moz
Benjamin Romano When I profiled Moz and its co-founder Rand Fishkin a few years back, the story focused on the Seattle-based company’s “TAGFEE” culture—the first letter of which stands for “transparent.” Fishkin and his successor as CEO, Sarah Bird, have gone well beyond what most privately held tech companies do in that regard, … Continue reading Recommended Read: Fishkin on What Went Wrong at Moz
How Much The Wrong Hire Will Actually Cost You
by Emma Hart Follow @TheSearchPartySeptember 14, 2016 Filling a vacancy might be urgent. Sometimes, the temptation to get warm bodies in can be irresistible. However, the costs associated with that one hire can be far greater than you realise. Poor recruitment outcomes might end up costing a business far more than if it had left … Continue reading How Much The Wrong Hire Will Actually Cost You
Influencer marketing: You’re doing it all wrong
Columnist Maggie Malek explains how influencer marketing can end up missing the mark and how you can do it the right way. Maggie Malek on September 2, 2016 Once upon a time, great brand strategists understood that one of the best ways to reach consumers was through the people they love and align with. At … Continue reading Influencer marketing: You’re doing it all wrong
Why Your Paradigm for Collaboration is Wrong
by Warren Tanner Follow @warrentannerAugust 22, 2016 Every company wants its people to work together towards the company’s goals. In an earlier post, we suggested that it’s very difficult to create high performance teams by dissecting attributes of great teams because teams and organizations are complex systems. The solution is to not just try to … Continue reading Why Your Paradigm for Collaboration is Wrong
Why Many Companies Still Get It Wrong When It Comes To A/B Testing [Infographic]
by Stacey Rudolph July 30, 2016July 30, 2016 A/B testing is an amazingly powerful way to exploit the effectiveness of your web page. This involves testing two variations or two versions of an element in a web page to see which one performs better. In other words, AB testing is essentially an experiment that uses … Continue reading Why Many Companies Still Get It Wrong When It Comes To A/B Testing [Infographic]
How Most Social Media Experts Are Wrong About LinkedIn
by Kristina Jaramillo July 23, 2016 Follow @GetLinkedInHelpJuly 23, 2016 I’ve read from many social media experts (including Jay Baer) that you should take a scattershot approach to LinkedIn. Now, don’t get me wrong, I usually love Jay’s blog content on ConvinceandConvert.com. But…. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even … Continue reading How Most Social Media Experts Are Wrong About LinkedIn
How retailers are getting mobile engagement wrong
How can retailers overcome their challenges with mobile? Columnist Josh Todd shares what they’re doing wrong and how they can turn things around. Josh Todd on July 13, 2016 It seems like every day another major retailer is in the news struggling to maintain profits. Major brands from Walmart to Best Buy have alarmed shareholders … Continue reading How retailers are getting mobile engagement wrong
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