Vanessa DiMauroFebruary 28, 2015 Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of … Continue reading Joining the Customer Journey Using Online Communities
Andrew GazdeckiFebruary 26, 2015 Social media has the power to build a brand, but you need to know how to use the right tools in order to reap the benefits. Using social media the right way can mean the difference between making a profit and falling flat. To be truly savvy in social media, take … Continue reading Using Social Media to Grow Your Business
Janette SpeyerFebruary 23, 2015 Last week I wrote an article about using Twitter at your next trade show. Based on the response, I thought I would continue the series and write another article about Trade Show tools. This week I am going to cover the effectiveness of using Instagram to market your brand. Do you … Continue reading Using Instagram to Market Your Brand at Your Next Trade Show
Contributor Scott Rayden advises on how marketing organizations can leverage data and integrate it across the company. Scott Rayden on February 19, 2015 Q1 is a time of fine-tuning for the year to come. In performance marketing, data has been the largest contributor to our strategy/approach for as long as I can remember. That’s absolutely the case … Continue reading If You’re Not Using These Data Types, You Risk Falling Behind
Three weeks after the launch of Twitter’s mobile native video feature, most brands are not using it. The best examples are direct answers in Q&As. Martin Beck on February 17, 2015 In the three weeks since Twitter announced the rollout of native video, we’ve been on the lookout for brands and businesses making use of … Continue reading There Are Only A Few, But Here’s How Early Adopters Are Using Twitter Video
CJ GallopoFebruary 14, 2015 Social media can serve as a useful sales tool and a viable lead source, but only if used correctly. Tech-savvy Millennials are fluent in the unspoken language of social media etiquette; growing up in the digital age means that one’s online persona needs to be on point to remain socially relevant. … Continue reading Are You Using Social Media For Sales?
Dan RomanskiFebruary 14, 2015 We all want the same thing when it come to email marketing—a high engagement with our subscribers and to eventually turn this engagement into better leads and sales opportunities. But the question is, how can we perfect our emails to increase our engagement? One major way to increase engagement is through email … Continue reading 3 Simple Email Tests You Should Be Using In Your Marketing
Ryan VanDenabeeleFebruary 12, 2015 Long-tail keywords aren’t some mystical SEO marketing phrase meant to confuse you with a dazzling smoke and mirrors show. They are a part of a powerful inbound marketing strategy that can drive qualified traffic to your website. The tricky part is finding the right ones your customers use, putting them into … Continue reading Secrets of Using Long Tail Keywords
Susan GilbertFebruary 11, 2015 Leading With Content By now, you’ve probably seen that only quality content is king when it comes to online or offline profitability. What you might now have seen is how powerful content becomes, in terms of profit, when you give it away. Yes, you read that correctly. In today’s digitally social … Continue reading Lead Generation Using Content, Surveys and Bonuses
Rebekah RichardsFebruary 11, 2015 What if you could have an infinite resource of targeted leads? The biggest list of targeted leads on earth is yours and the best thing is it’s free. We all know this mega database of leads called LinkedIn, but how do you turn it into a lead generation machine with workable … Continue reading Building Your Lead Generation Machine Using LinkedIn
