Category Archives: Customer Retention

Location Intelligence Can Help Support a Business Retention and Expansion Strategy

Jeff White January 10, 2022 Customer retention has become more important than ever in the wake of the pandemic. Customers today seek convenience and a seamless experience when it comes to the businesses they interact with, and improved customer retention can also help boost a company’s overall profit. A company that increases customer retention by … Continue reading Location Intelligence Can Help Support a Business Retention and Expansion Strategy →

How responsible marketing impacts customer retention and value

Customer Retention

Implementing a responsible data infrastructure will better serve customers who want everything now. Chris Wood on November 23, 2021 “More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. To build … Continue reading How responsible marketing impacts customer retention and value →

Why marketers need to build customer trust

Customer Retention

Compliance with privacy regulations is an opportunity to build trust and improve CX. Chris Wood on October 12, 2021 Consumers value their privacy, and so privacy has become a major way for marketers to build value with their customers. It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software … Continue reading Why marketers need to build customer trust →

Best Practices for Reducing Customer Churn Rates

Customer Retention

Matt Shealy June 30, 2021 For subscription businesses, getting customers and keeping them is a delicate line that they need to balance. While on the other hand, getting customers to sign the dotted line is important, getting them to stay can spell the difference between success and failure. As 65% of every company’s business comes … Continue reading Best Practices for Reducing Customer Churn Rates →

3 Major Customer Retention Mistakes to Look Out For

Customer Retention

Chris Christoff April 29, 2021 Once you have launched your business, the first thing you need to think about is how to attract customers to buy your products and services. Because obviously, you need customers for your business to be successful. So you devise various marketing strategies to attract new leads, retain them and finally … Continue reading 3 Major Customer Retention Mistakes to Look Out For →

6 Ways to Reduce Churn in Your Online Business

Customer Retention

Dave Kosmayer April 5, 2021 Churn. The big bad wolf that every business is afraid of. Sometimes referred to as customer turnover, it’s often found in companies that offer subscription services, however it is far from being exclusive just to them. Churn is when a customer starts using a business’s product or service, and for … Continue reading 6 Ways to Reduce Churn in Your Online Business →

How to Reduce Customer Churn in 2021 (4 Tips)

Customer Retention

Jared Atchison March 29, 2021 If your goal is to sell more products and build a highly engaged audience, you’re in the right place! We have to keep in mind plenty of things when attempting to grow our company, but none are quite as important as building trust and rapport with our audience. When a … Continue reading How to Reduce Customer Churn in 2021 (4 Tips) →

How to Lower Your Client Churn

Customer Retention

JC Hite January 29, 2021 Customer retention is vital to any business — you’re more likely to sell to an existing customer than a new customer. In digital marketing, retention is even more critical, since you want to maximize the amount of recurring revenue you’re getting from your clients, not just by getting new ones … Continue reading How to Lower Your Client Churn →

How Small Businesses Can Make a Comeback After COVID-19

Customer Retention

Kimberly Zhang November 24, 2020 When COVID-19 struck, small businesses were hit hard by shelter-in-place orders. Many had to close up shop for good. How can the ones that barely survived make a comeback? It won’t be easy, but it’s certainly possible. More than anything, getting your small business back on a firm footing will … Continue reading How Small Businesses Can Make a Comeback After COVID-19 →

Strategic Churn: Grow Your Agency by Replacing Bad Clients

Customer Retention

Karl Sakas October 16, 2020 Grow your agency profitably (and with less stress) via my Strategic Churn technique. Many agency owners consider client churn to be negative. “Churn” comes from the SaaS world—where high attrition can end a firm. A high churn rate seems bad, right? Not always! Client churn can be good for your … Continue reading Strategic Churn: Grow Your Agency by Replacing Bad Clients →