Category Archives: Customer Retention

Why Do Customers Buy From Your Competitors? Because They Can

Gee Ranasinha — June 12, 2019 Follow @KEXINO — June 12, 2019 Here’s something to think about: Unless your business has more than 50% market share (highly unlikely) then the majority of your potential customers are buying from your competition. When I say that to the stereotypical ego-driven business owner, their reaction is often a … Continue reading Why Do Customers Buy From Your Competitors? Because They Can

Do You Know When to Quit? The Answer Lies in These Two Costs

Rick Miller — December 18, 2018 Follow @beingchief — December 18, 2018 “Winners never quit, and quitters never win.” “Never give up.” “When the going gets tough, the tough get going.” Recognize these mantras? Our culture is awash in well-intentioned reminders to keep our heads down and our “noses to the grindstone” until the job … Continue reading Do You Know When to Quit? The Answer Lies in These Two Costs

To Have And To Hold: How Email Helps Retailers Acquire And Retain Customers

To Have And To Hold: How Email Helps Retailers Acquire And Retain Customers by Ray Schultz , Columnist, December 7, 2018 Email is one of the main tools used by retailers to acquire new customers, according to How Investments In Customer Acquisition And Retention Lead To Strong ROI, a study by Retail Touchpoints. But it’s … Continue reading To Have And To Hold: How Email Helps Retailers Acquire And Retain Customers