Category Archives: Customer Retention

5 Ways to Reduce Customer Churn for SaaS in a Recession

Mia Jacobs — May 22, 2020 The continuing COVID-19 health crisis may well produce a recession that has a significant impact on the Software-as-a-Service (SaaS) industry. No one is certain how this will change the long and short-term behaviors of customers, lenders, and enterprises in a SaaS world. As their customers are presented with changing … Continue reading 5 Ways to Reduce Customer Churn for SaaS in a Recession

Customer Retention Strategies That Work in Uncertain Times

Mia Jacobs — May 1, 2020 Change is one of the few constants in life, especially in business. Enterprises that are able to adapt to change will be able to withstand not only the small fluctuations of everyday operations, but also sudden major disruptions. A global pandemic is but one possibility here; natural disasters and … Continue reading Customer Retention Strategies That Work in Uncertain Times

6 Smart Ways to Retain Your Customer Base Amid COVID-19 Outbreak

Jake Eisenberg — April 10, 2020 The recent COVID-19 outbreak has turned the world upside down and has disrupted the way we do business. Business owners are scrambling to keep up with the rapidly changing economy. It’s clear that this pandemic will continue to leave lasting impacts across the digital marketing world. Even though the … Continue reading 6 Smart Ways to Retain Your Customer Base Amid COVID-19 Outbreak

Do Your Customers Have a ‘Survive’ or a ‘Come Back Stronger’ Mindset?

Bob Apollo — April 2, 2020 There probably isn’t a single industry or organisation that isn’t being affected in some way by covid-19. A few sectors – healthcare and food retail amongst them – are seeing increasing demands for their services and increasing stress on their ability to deliver. Others are seeing an often-precipitous decline … Continue reading Do Your Customers Have a ‘Survive’ or a ‘Come Back Stronger’ Mindset?

Customer Retention Tips: Update Your Unresponsive Customer Email Addresses

Keith Reinhardt — February 26, 2020 As a marketer, you know customer retention is just as important as acquisition. What steps is your company taking to stay top of mind with customers and keep them coming back? If it’s not already, email recovery should be a critical part of your customer retention strategy. Recovery is … Continue reading Customer Retention Tips: Update Your Unresponsive Customer Email Addresses