Category Archives: Customer Retention

Why marketers need to build customer trust

Compliance with privacy regulations is an opportunity to build trust and improve CX. Chris Wood on October 12, 2021 Consumers value their privacy, and so privacy has become a major way for marketers to build value with their customers. It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software … Continue reading Why marketers need to build customer trust →

Best Practices for Reducing Customer Churn Rates

Customer Retention

Matt Shealy June 30, 2021 For subscription businesses, getting customers and keeping them is a delicate line that they need to balance. While on the other hand, getting customers to sign the dotted line is important, getting them to stay can spell the difference between success and failure. As 65% of every company’s business comes … Continue reading Best Practices for Reducing Customer Churn Rates →

3 Major Customer Retention Mistakes to Look Out For

Customer Retention

Chris Christoff April 29, 2021 Once you have launched your business, the first thing you need to think about is how to attract customers to buy your products and services. Because obviously, you need customers for your business to be successful. So you devise various marketing strategies to attract new leads, retain them and finally … Continue reading 3 Major Customer Retention Mistakes to Look Out For →

6 Ways to Reduce Churn in Your Online Business

Customer Retention

Dave Kosmayer April 5, 2021 Churn. The big bad wolf that every business is afraid of. Sometimes referred to as customer turnover, it’s often found in companies that offer subscription services, however it is far from being exclusive just to them. Churn is when a customer starts using a business’s product or service, and for … Continue reading 6 Ways to Reduce Churn in Your Online Business →

How to Reduce Customer Churn in 2021 (4 Tips)

Customer Retention

Jared Atchison March 29, 2021 If your goal is to sell more products and build a highly engaged audience, you’re in the right place! We have to keep in mind plenty of things when attempting to grow our company, but none are quite as important as building trust and rapport with our audience. When a … Continue reading How to Reduce Customer Churn in 2021 (4 Tips) →

How to Lower Your Client Churn

Customer Retention

JC Hite January 29, 2021 Customer retention is vital to any business — you’re more likely to sell to an existing customer than a new customer. In digital marketing, retention is even more critical, since you want to maximize the amount of recurring revenue you’re getting from your clients, not just by getting new ones … Continue reading How to Lower Your Client Churn →

How Small Businesses Can Make a Comeback After COVID-19

Customer Retention

Kimberly Zhang November 24, 2020 When COVID-19 struck, small businesses were hit hard by shelter-in-place orders. Many had to close up shop for good. How can the ones that barely survived make a comeback? It won’t be easy, but it’s certainly possible. More than anything, getting your small business back on a firm footing will … Continue reading How Small Businesses Can Make a Comeback After COVID-19 →

Strategic Churn: Grow Your Agency by Replacing Bad Clients

Customer Retention

Karl Sakas October 16, 2020 Grow your agency profitably (and with less stress) via my Strategic Churn technique. Many agency owners consider client churn to be negative. “Churn” comes from the SaaS world—where high attrition can end a firm. A high churn rate seems bad, right? Not always! Client churn can be good for your … Continue reading Strategic Churn: Grow Your Agency by Replacing Bad Clients →

Reducing Involuntary Customer Churn [Infographic]

Customer Retention

Brian Wallace October 11, 2020 Running a business is hard work, and it’s even harder when there are multiple working parts to your business that need to be constantly monitored. It’s no wonder when things fall off the radar – small business owners have to wear a lot of hats and often only the most … Continue reading Reducing Involuntary Customer Churn [Infographic] →

5 Ways to Effectively Track Your Churn Rate

Customer Retention

Mike Wolfe July 2, 2020 What keeps SaaS marketers and executives up at night, costs companies hundreds of thousands of dollars, and is just as certain as death and taxes? Customer churn. Churn is a metric that most SaaS marketers loathe talking about because marketing is responsible for bringing leads in the front door, not … Continue reading 5 Ways to Effectively Track Your Churn Rate →