Category Archives: Customer Retention

Location Intelligence Can Help Support a Business Retention and Expansion Strategy

Jeff White January 10, 2022 Customer retention has become more important than ever in the wake of the pandemic. Customers today seek convenience and a seamless experience when it comes to the businesses they interact with, and improved customer retention can also help boost a company’s overall profit. A company that increases customer retention by … Continue reading Location Intelligence Can Help Support a Business Retention and Expansion Strategy

How responsible marketing impacts customer retention and value

Implementing a responsible data infrastructure will better serve customers who want everything now. Chris Wood on November 23, 2021 “More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. To build … Continue reading How responsible marketing impacts customer retention and value

How Small Businesses Can Make a Comeback After COVID-19

Kimberly Zhang November 24, 2020 When COVID-19 struck, small businesses were hit hard by shelter-in-place orders. Many had to close up shop for good. How can the ones that barely survived make a comeback? It won’t be easy, but it’s certainly possible. More than anything, getting your small business back on a firm footing will … Continue reading How Small Businesses Can Make a Comeback After COVID-19

Strategic Churn: Grow Your Agency by Replacing Bad Clients

Karl Sakas October 16, 2020 Grow your agency profitably (and with less stress) via my Strategic Churn technique. Many agency owners consider client churn to be negative. “Churn” comes from the SaaS world—where high attrition can end a firm. A high churn rate seems bad, right? Not always! Client churn can be good for your … Continue reading Strategic Churn: Grow Your Agency by Replacing Bad Clients