To boost their fan experience, PGA TOUR will identify macro trends, as well as implement personalization and improve other touchpoints using Qualtrics XM. Chris Wood on August 18, 2022 This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints … Continue reading PGA TOUR transforms fan experience, analytics and customer feedback
Category Archives: Customer Retention
5+ Customer Retention Tips From Experts for Small Business
5+ Customer Retention Tips From Experts for Small Business Ali Hasnain / 08 Aug 2022 Marketing can be challenging and expensive for small size companies. Small Businesses spend a lot of time identifying their customers and making strategies to retain them. But where marketing and attaining new customers is complex and costly, keeping the … Continue reading 5+ Customer Retention Tips From Experts for Small Business
Location Intelligence Can Help Support a Business Retention and Expansion Strategy
Jeff White January 10, 2022 Customer retention has become more important than ever in the wake of the pandemic. Customers today seek convenience and a seamless experience when it comes to the businesses they interact with, and improved customer retention can also help boost a company’s overall profit. A company that increases customer retention by … Continue reading Location Intelligence Can Help Support a Business Retention and Expansion Strategy
How responsible marketing impacts customer retention and value
Implementing a responsible data infrastructure will better serve customers who want everything now. Chris Wood on November 23, 2021 “More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. To build … Continue reading How responsible marketing impacts customer retention and value
Why marketers need to build customer trust
Compliance with privacy regulations is an opportunity to build trust and improve CX. Chris Wood on October 12, 2021 Consumers value their privacy, and so privacy has become a major way for marketers to build value with their customers. It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software … Continue reading Why marketers need to build customer trust
Best Practices for Reducing Customer Churn Rates
Matt Shealy June 30, 2021 For subscription businesses, getting customers and keeping them is a delicate line that they need to balance. While on the other hand, getting customers to sign the dotted line is important, getting them to stay can spell the difference between success and failure. As 65% of every company’s business comes … Continue reading Best Practices for Reducing Customer Churn Rates
3 Major Customer Retention Mistakes to Look Out For
Chris Christoff April 29, 2021 Once you have launched your business, the first thing you need to think about is how to attract customers to buy your products and services. Because obviously, you need customers for your business to be successful. So you devise various marketing strategies to attract new leads, retain them and finally … Continue reading 3 Major Customer Retention Mistakes to Look Out For
6 Ways to Reduce Churn in Your Online Business
Dave Kosmayer April 5, 2021 Churn. The big bad wolf that every business is afraid of. Sometimes referred to as customer turnover, it’s often found in companies that offer subscription services, however it is far from being exclusive just to them. Churn is when a customer starts using a business’s product or service, and for … Continue reading 6 Ways to Reduce Churn in Your Online Business
How to Reduce Customer Churn in 2021 (4 Tips)
Jared Atchison March 29, 2021 If your goal is to sell more products and build a highly engaged audience, you’re in the right place! We have to keep in mind plenty of things when attempting to grow our company, but none are quite as important as building trust and rapport with our audience. When a … Continue reading How to Reduce Customer Churn in 2021 (4 Tips)
How to Lower Your Client Churn
JC Hite January 29, 2021 Customer retention is vital to any business — you’re more likely to sell to an existing customer than a new customer. In digital marketing, retention is even more critical, since you want to maximize the amount of recurring revenue you’re getting from your clients, not just by getting new ones … Continue reading How to Lower Your Client Churn
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