Category Archives: Customer Retention

PGA TOUR transforms fan experience, analytics and customer feedback

To boost their fan experience, PGA TOUR will identify macro trends, as well as implement personalization and improve other touchpoints using Qualtrics XM. Chris Wood on August 18, 2022 This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints … Continue reading PGA TOUR transforms fan experience, analytics and customer feedback

5+ Customer Retention Tips From Experts for Small Business

5+ Customer Retention Tips From Experts for Small Business Ali Hasnain / 08 Aug 2022   Marketing can be challenging and expensive for small size companies. Small Businesses spend a lot of time identifying their customers and making strategies to retain them. But where marketing and attaining new customers is complex and costly, keeping the … Continue reading 5+ Customer Retention Tips From Experts for Small Business

Location Intelligence Can Help Support a Business Retention and Expansion Strategy

Jeff White January 10, 2022 Customer retention has become more important than ever in the wake of the pandemic. Customers today seek convenience and a seamless experience when it comes to the businesses they interact with, and improved customer retention can also help boost a company’s overall profit. A company that increases customer retention by … Continue reading Location Intelligence Can Help Support a Business Retention and Expansion Strategy

How responsible marketing impacts customer retention and value

Implementing a responsible data infrastructure will better serve customers who want everything now. Chris Wood on November 23, 2021 “More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. To build … Continue reading How responsible marketing impacts customer retention and value