By Jeff Beer April 06, 2022 Every four years during the UEFA Euros, there is something soccer fans young and old around the world have in common. Sure, they cheer on different national teams and players in one of the biggest sporting events on the planet, but with that comes the shared experience of … Continue reading Fanatics strikes again as Topps lands Euros 2024 and 2028 rights
Sports As The New ‘Cocooning’ Activity by Jon Last , Columnist, February 8, 2022 With every new year, the adage that “hope springs eternal” comes to mind. But our most recent sentiment data from sports fans seems to flip that convention on its head. Read to the end for a big silver lining to the … Continue reading Sports As The New ‘Cocooning’ Activity
Jessica WilliamsAugust 25, 2015 In today’s information friendly world, everyone is a sportscaster, sideline photographer, analyst, and coach. Fans today have the ability to share their praise, critiques and favorite plays in the same environment as an ESPN or Sportscenter host. And, the communities that form around these public opinions are possible because of a … Continue reading How Sports Brands Use Social Media To Create VIP Reward Programs
Tom BuchheimMarch 2, 2015 Here’s a primer for #q1SFE15: The second annual Sports Fan Engagement Forum is March 2-3 in Kansas City. Whenever I get the chance talk with others about social media, I strongly suggest — sometimes I even preach — that social media professionals should put the fan, customer, reader — first. It’s … Continue reading The Sports And Social Media Strategy Of Putting The Fan First
