Adam BaetuFebruary 9, 2015 Email is a vital marketing tool – a way of reaching out to your target market and directly speaking to current and potential customers. You can do a lot with email, from fantastic branding and design to launching new products and building brand loyalty with exclusive offers and discounts for your … Continue reading Mobile Responsive Email – What Is It And Why Should Your Brand Be Using It?
Raluca BoghianFebruary 8, 2015 The shift towards a digital world has radically changed the way we do business. People establish contacts online and carry conversations on social platforms, thus opening new doors for the entrepreneurs who are constantly working to expand their businesses. LinkedIn offers professionals an unparalleled advantage if they are willing to put … Continue reading 4 Ways of Using LinkedIn to Grow Your Business
Samantha CollierFebruary 7, 2015 According to Dr. James McQuivey of Forrester Research, one minute of marketing video is worth 1.8 million words. That is a mind-blowing statistic when you think about how much your small business spends on marketing and business development. Here are three simple ways your business can use video in your marketing … Continue reading How is Your Business Using Video for Marketing?
Email marketers are constantly looking for the ‘key’ to success in their medium, the magic formula that significantly boosts open rates, conversions, click-throughs and sales from marketing emails sent out to customers. Unfortunately, there is no such shortcut, but there is something called Dynamic Content that could do wonders for your next campaign. What is … Continue reading Dynamic Content and Why You Should Be Using It
Reeyaz HamiraniFebruary 5, 2015 Having rich, accurate data about current and potential customers is one of the most important priorities for any business. Marin Software found that creating campaigns based on a deeper understanding of audiences and investing in more sophisticated technology to gain and act on customer insights are two of the top five … Continue reading 3 Reasons Why Businesses Should Stop Using Third-Party Data
Alex PirouzFebruary 3, 2015 The phrase “It’s not what you know it’s who you know“, is not just a cliche. It’s an insight into the power of human networks. Almost all successful entrepreneurs understand how to build relationships that lead to lucrative joint ventures and collaboration. Social media provides tools and technology that let you … Continue reading The Most Powerful Connection Tool On LinkedIn You Should Start Using Today
Arik HansonJanuary 24, 2015 In case you missed it, Facebook rolled out “call to action” buttons last February. It was hardly a revolutionary move. Advertisers wanted to bolster results. They needed clearer calls to action. More advertisers were joining the fray. It was time for something like this. Since then, we’ve seen more and more … Continue reading More Brands Are Using Facebook CTA Buttons (But More Still Should)
If not the world, as originally intended, CrowdTangle has at least changed your Facebook feed. By Sarah Kessler January 23, 2015 When CrowdTangle’s founders started it in 2011, they saw it as a tool for changing the world. Originally the app, which won funding from the Knight Foundation, organized activism on Facebook by merging pages, … Continue reading The Secret Tool That Upworthy, BuzzFeed, and Everyone Else Is Using To Win Facebook
Jordie BlackJanuary 20, 2015 Understanding how users interact with your website will help you understand how to improve it. Visitor replay tools let you watch real website users interacting with your website. Browser recording allows you to see how long people spend on your website, where they move their mouse, and even what they click … Continue reading How to Improve Website Conversions Using Visitor Replays
Shannon SyskoJanuary 19, 2015 We need to talk. I know this may come as a shock, but there is more out there. No, hear me out. Are you getting the results you want from Google AdWords? Have you even thought about AdWords Extensions? I know you’re cozy and comfortable with your existing AdWords campaigns, and … Continue reading Using AdWords Extensions to Get What You Want
