Ascend2 Content Marketing Trends Survey also looks at effectiveness and difficulty of using different types of content. Matt McGee on March 16, 2015 Content marketing works. That’s the conclusion from a recent Ascend2 survey in which 89 percent of companies that use content marketing say it’s successful. The Content Marketing Trends survey covered 290 marketers, … Continue reading 89 Percent Of Companies Using Content Marketing Say It Works [Survey]
Serene YeungMarch 15, 2015 Twitter has proven itself to be a powerful addition to any company’s successful social media marketing strategy. Although you may feel constrained by the 140 character limit at first, you will find that Twitter is a very powerful tool to reach your target audience and promote your company. Much of Twitter’s … Continue reading A Beginner’s Guide to Using Twitter for Your Company
Alexandra LevitMarch 13, 2015 Contrary to popular belief, spreadsheets are not free. I’ll admit it. I’m not exactly an early adopter of new technology. I may like thinking about future devices, but when it comes to learning how to use them and incorporating them into my daily routine, I’m a technical slacker. And yes, I’m … Continue reading Using Spreadsheets To Manage Projects? At What Cost?
Ryan PinkhamMarch 13, 2015 By now, you probably know that Instagram is a powerful platform for creating visual content for your business. You’ve likely seen Instagram photos on other platforms and may have even set up your Instagram account. But did you also know that there’s more to Instagram than its easy-to-use photo editing tools? … Continue reading 5 Unexpected Benefits Of Using Instagram For Business
Wendy Burt-ThomasMarch 12, 2015 Coming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. To help you avoid common clichés, we’ve put together a list of words to avoid using, (some of which can actually repel customers), and potential replacements. … Continue reading 11 Words To Avoid Using On Social Media And What To Say Instead
James MulveyMarch 11, 2015 As technologies advance and as consumers transition their buying power to the internet, there has been an increase in the need and desire to reach individuals online. The data mine process allows marketers and advertisers to do just that. In fact, as of last year Facebook now utilizes mining to track … Continue reading Using Data to Successfully Market Your App, the Right Way
Kathleen BoothMarch 8, 2015 Ask 10 people how Facebook engagement and accompanying metrics should be interpreted and you’ll get 10 different answers. While it’s easy to get wrapped up in the verbiage and industry standards, there are a few simple metrics that you can measure which will help you improve your marketing. Facebook Page Insights … Continue reading Using Facebook Page Insights to Improve Your Marketing
Daniel SmithMarch 3, 2015 Where will your company focus its online marketing efforts this year? The common wisdom the past few years was to base your campaigns around social media sites such a Twitter and Facebook. But with Facebook’s recent announcement that it would be phasing out company web page posts’ organic reach, the tables … Continue reading Why Using Websites, Blogs and Email Newsletters is Always More Effective than Social Media Sites
Erin P. FriarMarch 3, 2015 One of the strategies small businesses can use to acquire and retain retail partners is optimized category management; that is, the effective managing of the vendor side of a relationship. Marketing and Customer Management expert Toby Desforges says the once lost art of retailer-vendor collaboration is back in full swing. … Continue reading Small Brands Using Software to Optimize Category Management
Business.comMarch 2, 2015 It’s no secret that social media and content marketing is the most popular use of the Internet for both professional and personal uses. In fact, according to a study by Forbes, 93% of marketers use social media to reach out to their customers and leads. Clearly, social networking websites have proven to … Continue reading Why Every Business Should be Using Multiple Social Media Accounts
