Category Archives: Native Advertising

Contextual vs. Native Advertising: Which Is Best for Your Business?

Sofia Pompeo October 11, 2021 If your business is looking to utilize paid media, then you might want to research contextual and native advertising. Paid media is a great catalyst to get your brand out there and build recognition relatively quickly. It’s also affordable, depending on the type of ad you are running, and it’s … Continue reading Contextual vs. Native Advertising: Which Is Best for Your Business? →

Native Advertising Explained—With Examples!

Native Advertising

Erin Hynes May 10, 2021 Native ads are paid ads that match the look, form, and feel of the media format that they appear in. They seamlessly blend into the content that a user is viewing on their mobile device or desktop. As you’ll see in the native advertising examples in this blog, unlike banner … Continue reading Native Advertising Explained—With Examples! →

Top 3 Types of Native Advertising Still Worthwhile in 2019

Native Advertising

Bonnie Harris — July 31, 2019 Follow @waxmarketing — July 31, 2019 In a time when over 70 million U.S. internet users are using ad-blockers, native advertising is an extremely valuable and effective alternative to traditional ads. Most major brands use it in some capacity, as 53% of consumers are more likely to look at … Continue reading Top 3 Types of Native Advertising Still Worthwhile in 2019 →

Native isn’t display. Stop treating it like it is.

Native Advertising

Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format’s potential. Casey Wuestefeld on April 30, 2018 With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, … Continue reading Native isn’t display. Stop treating it like it is. →

One In Ten Publishers Say They’re Not Labeling Native Advertising

Native Advertising

One In Ten Publishers Say They’re Not Labeling Native Advertising by Sara Guaglione , December 28, 2017 In two just-released studies from the Native Advertising Institute (NAI), roughly one in ten news and magazine publishers admitted their publications hadn’t labeled online native advertising. The Native Advertising Trends in News Media 2017 report, which was a … Continue reading One In Ten Publishers Say They’re Not Labeling Native Advertising →

Burying The Lede: A Surefire Way To Kill Your Engagement For Native Ad Campaigns

Native Advertising

James Kosur — August 17, 2017 Follow @PrestoMedia — August 17, 2017 Did you know that 59% of articles are shared without being read? A study published by Forbes in August 2016 found that the average social share involved little to no engagement with the actual article being shared. It turns out that the average … Continue reading Burying The Lede: A Surefire Way To Kill Your Engagement For Native Ad Campaigns →

How Programmatic Native Advertising Will Increase Your Profits

Native Advertising

Asaf Hartuv — April 6, 2017 Follow @asafhartuv— April 6, 2017 Success with advertising is not just about changing the strategies that you use, such as appealing to emotion in one campaign or using an eye-catching and funny series of photos in another. To continue to reach the customers you want and to remain relevant, … Continue reading How Programmatic Native Advertising Will Increase Your Profits →

What Mobile Native Ads Need

Native Advertising

Asaf Hartuv — March 13, 2017 Follow @asafhartuv— March 13, 2017 Advertisers are in a critical moment in time. There is a plethora of new ways for brands to reach their target audiences thanks to the numerous online outlets and emerging technology. At the same time, consumers have become savvier than ever about advertising – … Continue reading What Mobile Native Ads Need →

Still not sold on native advertising? 3 benefits you should know about.

Native Advertising

Contributor Steve Olenski discusses the advantages of native ads and offers examples of companies doing it right. Steve Olenski on March 10, 2017 The world of online marketing is constantly changing. Banner ads have been replaced by native ads, which offer a better CTR (click-through rate) and higher leads. Native advertising has been used … Continue reading Still not sold on native advertising? 3 benefits you should know about. →

The Latest Trends in Native Advertising (and How to Avoid Scams)

Native Advertising

Melissa Burns — December 22, 2016 Follow @Melissa_Burns— December 22, 2016 Native advertising isn’t really a new trend. Ads that ‘mask’ themselves by matching the surrounding content, date back to the beginning of the 20th century. However, their true rise on the Internet has started only in 2015 when The New York Times and some … Continue reading The Latest Trends in Native Advertising (and How to Avoid Scams) →