Category Archives: Native Advertising

Native isn’t display. Stop treating it like it is.

Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format’s potential. Casey Wuestefeld on April 30, 2018   With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, … Continue reading Native isn’t display. Stop treating it like it is.

One In Ten Publishers Say They’re Not Labeling Native Advertising

One In Ten Publishers Say They’re Not Labeling Native Advertising by Sara Guaglione , December 28, 2017 In two just-released studies from the Native Advertising Institute (NAI), roughly one in ten news and magazine publishers admitted their publications hadn’t labeled online native advertising. The Native Advertising Trends in News Media 2017 report, which was a … Continue reading One In Ten Publishers Say They’re Not Labeling Native Advertising

Burying The Lede: A Surefire Way To Kill Your Engagement For Native Ad Campaigns

James Kosur — August 17, 2017 Follow @PrestoMedia — August 17, 2017 Did you know that 59% of articles are shared without being read? A study published by Forbes in August 2016 found that the average social share involved little to no engagement with the actual article being shared. It turns out that the average … Continue reading Burying The Lede: A Surefire Way To Kill Your Engagement For Native Ad Campaigns

Still not sold on native advertising? 3 benefits you should know about.

Contributor Steve Olenski discusses the advantages of native ads and offers examples of companies doing it right. Steve Olenski on March 10, 2017   The world of online marketing is constantly changing. Banner ads have been replaced by native ads, which offer a better CTR (click-through rate) and higher leads. Native advertising has been used … Continue reading Still not sold on native advertising? 3 benefits you should know about.

The Latest Trends in Native Advertising (and How to Avoid Scams)

Melissa Burns — December 22, 2016 Follow @Melissa_Burns— December 22, 2016 Native advertising isn’t really a new trend. Ads that ‘mask’ themselves by matching the surrounding content, date back to the beginning of the 20th century. However, their true rise on the Internet has started only in 2015 when The New York Times and some … Continue reading The Latest Trends in Native Advertising (and How to Avoid Scams)

Native advertising, the new marketing workhorse

Marketers in US and Europe continue to flock to native and programmatic advertising formats. Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to … Continue reading Native advertising, the new marketing workhorse

The Beginner’s Guide to Getting Started with Native Advertising

by Aaron Agius March 8, 2016 Follow @IAmAaronAgiusMarch 8, 2016 Imagine you’re browsing through a news website when you come to a story that catches your eye. It features a particular product – let’s say, a shoe shining kit – and the article says that an enterprising artist has used the entire kit to create … Continue reading The Beginner’s Guide to Getting Started with Native Advertising