Debra Murphy November 23, 2021 Knowing how Pay-Per-Click (PPC) marketing works provides you with the same array of tactics that giants like Amazon, Airbnb, and Disney are using to hook users right out of the gate on search engines like Google. PPC is arguably the most powerful channel available to digital marketers because it presents … Continue reading Why Is Pay-Per-Click Marketing Important? 5 Convincing Reasons
Desiree Johnson August 18, 2021 With today’s crowded online marketing space, promoting your ad campaign to your target audience can quickly become an uphill battle. It’s no surprise that marketers use various metrics to help them gauge whether or not their ads are working. Of all these metrics, there’s one that ranks above all others … Continue reading What is a Good CTR (Click-Through Rate)?
Daniel Hopper December 17, 2020 The first place that many people go to search for information about a product, service or brand is an online search. Probably Google. From the convenience of our computers or mobile phones, we have access to all the information we will need. If a business wants customers to find them … Continue reading How to Optimise Your Pay-Per-Click Advertising
JC Hite November 10, 2020 A great PPC campaign is one of the best ways to acquire higher visibility and reach on search engines like Google. PPC campaigns significantly increase the chances of your visitors making a purchase. To create a successful PPC campaign, you first need to understand what doesn’t make a PPC campaign … Continue reading The Top Mistakes You’re Making in PPC Campaigns
Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud by Laurie Sullivan @lauriesullivan, July 1, 2020 Ad-fraud prevention firm CHEQ on Wednesday moved its ad verification services to support paid search and paid-search advertising. The service, called CHEQ PPC, expands the company’s offerings beyond impression-based programmatic advertising. The goal is to help companies avoid losing … Continue reading Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Pauline Jakober — June 8, 2020 Last week, a prospective client speculated that his previous advertising agency was using automation to create his ad messaging. He reached this conclusion because his ad messaging never quite captured his business goals and/or spoke to his target audience. And when he requested changes, the agency never applied them … Continue reading How to Get Your PPC Ad Messaging Right
Susan Friesen — May 5, 2020 Useful Paid Advertising Campaign Strategies If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively. On the one hand, people are home more, and doing virtually everything online. But many people are reducing what they spend because … Continue reading Your Guide to Paid Marketing During COVID-19
Stephanie French — June 24, 2019 — June 24, 2019 My colleague Marian used to own a small IT repair and services business in the Northern Colorado area. When people went searching for IT repairs and related services in the area she served, she wanted her business to show up in those search results. She … Continue reading Organic Vs. Paid Search: What’s the Difference?
Christa Tuttle — June 14, 2019 — June 14, 2019 Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with the right strategic framework and careful execution. Getting started with PPC advertising doesn’t have to be … Continue reading PPC Advertising for B2B Organizations: Foundational Considerations
Jomer Gregorio — April 26, 2019 Follow @JomerGregorio — April 26, 2019 Remarketing is considered one of the most indispensable tools in digital marketing, and for a simple reason: it allows you to deliver engaging, highly-targeted ads to your website visitors who didn’t convert. Indeed, not all people who visit your website the first-time will … Continue reading PPC Remarketing Tips That Will Improve Your Campaigns [Infographic]