Category Archives: PPC Marketing

PPC Advertising for B2B Organizations: Foundational Considerations

Christa Tuttle — June 14, 2019 — June 14, 2019 Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with the right strategic framework and careful execution. Getting started with PPC advertising doesn’t have to be … Continue reading PPC Advertising for B2B Organizations: Foundational Considerations

PPC Remarketing Tips That Will Improve Your Campaigns [Infographic]

Jomer Gregorio — April 26, 2019 Follow @JomerGregorio — April 26, 2019 Remarketing is considered one of the most indispensable tools in digital marketing, and for a simple reason: it allows you to deliver engaging, highly-targeted ads to your website visitors who didn’t convert. Indeed, not all people who visit your website the first-time will … Continue reading PPC Remarketing Tips That Will Improve Your Campaigns [Infographic]

6 tactics for PPC marketers to save time, reduce stress and improve performance

Here’s a checklist to make sure you’re as organized as possible to start this year off on the right foot. Amy Bishop on January 15, 2019   As PPC marketers, everything we do revolves around structure and organization. Sure, there’s a huge amount of unstructured work as the result of performance trends and our analyses … Continue reading 6 tactics for PPC marketers to save time, reduce stress and improve performance

The PPC challenge of selling manufacturing capability vs. stock products

Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client. Dianna Huff on September 26, 2017   While running a successful advertising campaign can be complex … Continue reading The PPC challenge of selling manufacturing capability vs. stock products