by Rachel Cunningham February 23, 2016February 23, 2016 In my free time, I like to ride bicycles. All types of bicycles, single speeds, road bikes, tandems, you name it! One of my favorite bikes is the red tandem that my husband and I can ride together. Recently, my husband started riding the tandem with a … Continue reading Web Content Accessibility for Users with Varying Abilities
by Logan Roberts January 24, 2016January 24, 2016 When it comes to large organizations, many of them do their IT in house. They have a Chief Information Officer or IT Director that may handle strategy, possibly a project manager to handle any IT projects and deal and a small staff of Help Desk technicians that … Continue reading 4 Reasons Large Organizations (100+ Users) Should Consider Managed Services
by Warren Knight January 5, 2016 Follow @warrenknightJanuary 5, 2016 It is well and truly 2016 which means it’s time to revisit studies and data that might have changed. I always make sure the data I share is relevant to my audience and recent enough for it to be applied to a business at this … Continue reading The Demographics of Social Media Users in 2016
How do you win back lost customers? Columnist Josh Todd reveals some key strategies for using your data to engage with users and invest in the right customer. Josh Todd on December 30, 2015 When marketers talk about “win back” strategies, they are usually referring to campaigns created to get churned customers to re-engage. However, … Continue reading How Marketing Can Use Big Data To Win Back Users
by Tim Ash November 16, 2015 Follow @tim_ashNovember 16, 2015 Just how accurate are your site’s user figures, and what should you look at for accurate observations? Google Analytics just celebrated its 10th birthday. The web has been popular for roughly two decades now. You’d think that by now, marketers would have this tracking thing … Continue reading What Your Web Analytics Data Gets Wrong About Users
What do you really know about your audience? Columnist Laura Collins shows how the Audience Insights report feature can help you better target your users — and perhaps even discover new ones. Laura Collins on November 11, 2015 It goes without saying that as an advertiser, the more you know about your audience, the better. … Continue reading Get To Know Your Users With Audience Insights From AdWords
A new in-Pin search tool will be a major boon for users looking to find a specific item — No search queries required. Greg Finn on November 9, 2015 Pinterest is currently the unequivocal social source for design inspiration. However, many times, users can be left looking for more after they find a look or … Continue reading Pinterest Launches In-Pin Search To Help Users Pinpoint Specific Items
Audrey AnOctober 31, 2015 Do you have something you want to sell? Do you have users? If you answered yes to both these questions, then you probably have to get your users through some kind of a funnel. That’s tough. When we set out to do this for a financial services company recently, we thought … Continue reading The Light At the End of the Funnel: Adventures in Getting Users to Do Stuff
Facebook Like and Share buttons pass browsing data that can soon be used for ad targeting. Ginny Marvin on September 18, 2015 Last year, Facebook announced it would begin using data about the websites and apps that users browse for ad targeting. Soon, the company will begin passing browsing data from websites and apps that use Facebook Like, Share or Send … Continue reading Facebook Like And Share Buttons To Power Ad Targeting Based On Sites And Apps Users Visit
Amanda ClarkAugust 8, 2015 What happens when you post new content to your company Facebook page? Do you see it redirected five, ten, 20 times over, shared by user after user, spreading like wildfire across different newsfeeds? Or does your own company Facebook page feel an awful lot like a graveyard—posts that were all dead … Continue reading Why Do Facebook Users Share Content?
