Brooke Tomasetti — May 24, 2019 — May 24, 2019 If you’ve spent any time on Facebook or Instagram ads, you’ve made mistakes—we all have. The strategy of testing different ad types, audiences, and more is designed for you to make mistakes and then learn from approaches that are poor performers so that you can … Continue reading Facebook Advertising Mistakes That Will Cost You
Michelle Morgan — July 28, 2018 — July 28, 2018 Over the past couple of years, Google has been shifting away from text ads on the Google Display Network for a more visual ad unit: Responsive Ads. These units contain both a text and image component and serve almost as a bridge between the text … Continue reading 6 Best Practices for Responsive Ads on the GDN
Gbenga Joseph Sogbaike — July 9, 2018 Follow @gbengasogbaike— July 9, 2018 Let’s face it, making money online as a publisher is getting tougher by the day. Amidst the thousands of online publishers in the hustle, finding a suitable way to promote your blog and earn a good income from it can be quite daunting. … Continue reading 5 Things To Consider Before Joining An Ad Network
Young Entrepreneur Council — July 7, 2018 Follow @YEC — July 7, 2018 Live video is a strong way of reaching out, but live performances can be tricky, especially when you don’t have a lot of experience doing them. To find out where people regularly make mistakes, we asked YEC members the following: What is … Continue reading 14 Mistakes Commonly Found in Live Video
What The Hell Is ‘Time Spent’ With Advertising, Anyway? by Gord Hotchkiss , Featured Contributor, April 3, 2018 Over at MediaPost’s Research Intelligencer, Joe Mandese is running a series of columns digging into a couple of questions: — How much time are consumers spending with advertising? — How much is that time worth? … Continue reading What The Hell Is ‘Time Spent’ With Advertising, Anyway?
What marketing lies are you telling yourself? Contributor Joe Hyland comes clean with five marketing misconceptions that he’s pledging to overcome. Joe Hyland on November 10, 2017 Marketers, if trust is our greatest currency, why are we lying so much? Apologies in advance for the cynicism — maybe I woke up on the wrong … Continue reading A CMO confession: The 5 marketing lies I’ve told myself
Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today’s marketers. Mark Williams on November 8, 2017 In the early days of advertising, the goal was to appeal to most people. With the right frequency and messaging, advertisers … Continue reading The subtle ways advertisers target audiences — and why they shouldn’t
Ronald Dod — October 17, 2017 Follow @Visiture_Search — October 17, 2017 ractapopulous / Pixabay AdWords can be an incredibly rewarding marketing strategy that can take your business to new heights, but it can be unforgiving if you’re not proactively preventing extremely easy to make mistakes. AdWords can be very expensive if not handled correctly, … Continue reading 10 Mammoth AdWords Mistakes You Can’t Afford to Make
Allen Finn — August 14, 2017 — August 14, 2017 I am not particularly excitable, and I am by no means sentimental. I’ve been known to remain even keel amidst, say, a surging comeback from a 28-3 deficit. I can throw out childhood photographs like they were table scraps without batting an eyelash. Commercials depicting … Continue reading Positive vs. Negative Ads: Which Works Better?