Google Bard’s Public Mistake Worries Investors by Laurie Sullivan , Staff Writer @lauriesullivan, February 9, 2023 Google’s chatbot Bard, a conversational service for search, on Wednesday shared inaccurate information in a promotional video suggesting that Alphabet, the company’s parent, is losing ground to rival Microsoft. Bard’s error was discovered just prior to Google’s presentation. As of … Continue reading Google Bard’s Public Mistake Worries Investors
Category Archives: Advertisement Mistakes
How advertising creatives can succeed in the knee-buckling and night sweats of the 2023 economy
By Jeff Beer January 08, 2023 Within the next six months, about 40% of U.S. marketers plan to fire their advertising agency. The source: a November 2022 survey by the agency-brand matchmaker SetUp, which talked to such brands as Coca-Cola, Delta Air Lines, Warner Bros., UPS, Discovery, and Home Depot, to name a few. … Continue reading How advertising creatives can succeed in the knee-buckling and night sweats of the 2023 economy
Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers
Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers by Laurie Sullivan @lauriesullivan, October 18, 2022 The Ad Council is not a stranger to taking on societal issues such as drunk driving and wildfire prevention. Now the organization is collaborating with YouTube, Snap and others to support public awareness about the … Continue reading Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers
Studies find big increases in ad fraud attempts and fake traffic
Nearly a third of retail sites’ organic and direct traffic is from bots and fake users. Constantine von Hoffman on June 2, 2022 The ad fraud business is booming, according to two new studies, which found increases in both fraud attempts and fake traffic. Some 17% of all traffic from affiliate programs is fake, according … Continue reading Studies find big increases in ad fraud attempts and fake traffic
5 Key Factors that Impact the Pacing of Your Ad Spend
Brett McHale — January 25, 2020 Whether you set the marketing budget for your own business or your clients tell you what they’re working with, the beginning of the year with a renewed budget—which means new goals, some attainable and some that may be a stretch. Last year, advertisers ranked increasing ROI/ROAS as the primary … Continue reading 5 Key Factors that Impact the Pacing of Your Ad Spend
Get More Clicks On Your Ads With These Design Tweaks
Brent Morrison — July 31, 2019 — July 31, 2019 So you’ve decided to step into the ring of online advertising. You’ve set up your keywords and schedule, hit ‘launch’, and all that’s left to do is kick back and watch the wave of leads roll in. You wait and you wait, but that wave … Continue reading Get More Clicks On Your Ads With These Design Tweaks
Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers
Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers by Laurie Sullivan @lauriesullivan, June 24, 2019 A Virginia Tech research team has recently released details from its investigation into the roles that Facebook and Google played in digital advertising around the U.S. presidential election in 2016. The tech companies reportedly stopped the Federal … Continue reading Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers
Facebook Advertising Mistakes That Will Cost You
Brooke Tomasetti — May 24, 2019 — May 24, 2019 If you’ve spent any time on Facebook or Instagram ads, you’ve made mistakes—we all have. The strategy of testing different ad types, audiences, and more is designed for you to make mistakes and then learn from approaches that are poor performers so that you can … Continue reading Facebook Advertising Mistakes That Will Cost You
6 Best Practices for Responsive Ads on the GDN
Michelle Morgan — July 28, 2018 — July 28, 2018 Over the past couple of years, Google has been shifting away from text ads on the Google Display Network for a more visual ad unit: Responsive Ads. These units contain both a text and image component and serve almost as a bridge between the text … Continue reading 6 Best Practices for Responsive Ads on the GDN
5 Things To Consider Before Joining An Ad Network
Gbenga Joseph Sogbaike — July 9, 2018 Follow @gbengasogbaike— July 9, 2018 Let’s face it, making money online as a publisher is getting tougher by the day. Amidst the thousands of online publishers in the hustle, finding a suitable way to promote your blog and earn a good income from it can be quite daunting. … Continue reading 5 Things To Consider Before Joining An Ad Network
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