Brett McHale — January 25, 2020 Whether you set the marketing budget for your own business or your clients tell you what they’re working with, the beginning of the year with a renewed budget—which means new goals, some attainable and some that may be a stretch. Last year, advertisers ranked increasing ROI/ROAS as the primary … Continue reading 5 Key Factors that Impact the Pacing of Your Ad Spend
Brent Morrison — July 31, 2019 — July 31, 2019 So you’ve decided to step into the ring of online advertising. You’ve set up your keywords and schedule, hit ‘launch’, and all that’s left to do is kick back and watch the wave of leads roll in. You wait and you wait, but that wave … Continue reading Get More Clicks On Your Ads With These Design Tweaks
Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers by Laurie Sullivan @lauriesullivan, June 24, 2019 A Virginia Tech research team has recently released details from its investigation into the roles that Facebook and Google played in digital advertising around the U.S. presidential election in 2016. The tech companies reportedly stopped the Federal … Continue reading Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers
Brooke Tomasetti — May 24, 2019 — May 24, 2019 If you’ve spent any time on Facebook or Instagram ads, you’ve made mistakes—we all have. The strategy of testing different ad types, audiences, and more is designed for you to make mistakes and then learn from approaches that are poor performers so that you can … Continue reading Facebook Advertising Mistakes That Will Cost You
Michelle Morgan — July 28, 2018 — July 28, 2018 Over the past couple of years, Google has been shifting away from text ads on the Google Display Network for a more visual ad unit: Responsive Ads. These units contain both a text and image component and serve almost as a bridge between the text … Continue reading 6 Best Practices for Responsive Ads on the GDN
Gbenga Joseph Sogbaike — July 9, 2018 Follow @gbengasogbaike— July 9, 2018 Let’s face it, making money online as a publisher is getting tougher by the day. Amidst the thousands of online publishers in the hustle, finding a suitable way to promote your blog and earn a good income from it can be quite daunting. … Continue reading 5 Things To Consider Before Joining An Ad Network
Young Entrepreneur Council — July 7, 2018 Follow @YEC — July 7, 2018 Live video is a strong way of reaching out, but live performances can be tricky, especially when you don’t have a lot of experience doing them. To find out where people regularly make mistakes, we asked YEC members the following: What is … Continue reading 14 Mistakes Commonly Found in Live Video
HTML5 Malware Hits Dozens Of Ad Networks, Publishers by Laurie Sullivan @lauriesullivan, (May 26, 2018) The Media Trust’s malware team, which provides data protection and security, has discovered a malware campaign — about 21 separate incidents — that hit dozens of global digital media publishers and at least 15 ad networks. The malware uses JavaScript commands … Continue reading HTML5 Malware Hits Dozens Of Ad Networks, Publishers
What The Hell Is ‘Time Spent’ With Advertising, Anyway? by Gord Hotchkiss , Featured Contributor, April 3, 2018 Over at MediaPost’s Research Intelligencer, Joe Mandese is running a series of columns digging into a couple of questions: — How much time are consumers spending with advertising? — How much is that time worth? … Continue reading What The Hell Is ‘Time Spent’ With Advertising, Anyway?
What marketing lies are you telling yourself? Contributor Joe Hyland comes clean with five marketing misconceptions that he’s pledging to overcome. Joe Hyland on November 10, 2017 Marketers, if trust is our greatest currency, why are we lying so much? Apologies in advance for the cynicism — maybe I woke up on the wrong … Continue reading A CMO confession: The 5 marketing lies I’ve told myself
