Category Archives: Advertisement Mistakes

HTML5 Malware Hits Dozens Of Ad Networks, Publishers

HTML5 Malware Hits Dozens Of Ad Networks, Publishers by Laurie Sullivan  @lauriesullivan, (May 26, 2018) The Media Trust’s malware team, which provides data protection and security, has discovered a malware campaign — about 21 separate incidents — that hit dozens of global digital media publishers and at least 15 ad networks. The malware uses JavaScript commands … Continue reading HTML5 Malware Hits Dozens Of Ad Networks, Publishers

What The Hell Is ‘Time Spent’ With Advertising, Anyway?

What The Hell Is ‘Time Spent’ With Advertising, Anyway? by Gord Hotchkiss , Featured Contributor, April 3, 2018 Over at MediaPost’s Research Intelligencer, Joe Mandese is running a series of columns digging into a couple of questions: —       How much time are consumers spending with advertising? —       How much is that time worth? … Continue reading What The Hell Is ‘Time Spent’ With Advertising, Anyway?

The subtle ways advertisers target audiences — and why they shouldn’t

Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today’s marketers. Mark Williams on November 8, 2017   In the early days of advertising, the goal was to appeal to most people. With the right frequency and messaging, advertisers … Continue reading The subtle ways advertisers target audiences — and why they shouldn’t

10 Mammoth AdWords Mistakes You Can’t Afford to Make

Ronald Dod — October 17, 2017 Follow @Visiture_Search — October 17, 2017 ractapopulous / Pixabay AdWords can be an incredibly rewarding marketing strategy that can take your business to new heights, but it can be unforgiving if you’re not proactively preventing extremely easy to make mistakes. AdWords can be very expensive if not handled correctly, … Continue reading 10 Mammoth AdWords Mistakes You Can’t Afford to Make

37% of consumers say ads placed next to offensive content impact brand perception

A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands. Amy Gesenhues on June 14, 2017 at 12:51 pm In March, Google faced a firestorm from brands after an investigation by The Times of London revealed Google Display Network and YouTube ads were being served up … Continue reading 37% of consumers say ads placed next to offensive content impact brand perception