Category Archives: Advertisement Mistakes

Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers

Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers by Laurie Sullivan  @lauriesullivan, October 18, 2022 The Ad Council is not a stranger to taking on societal issues such as drunk driving and wildfire prevention. Now the organization is collaborating with YouTube, Snap and others to support public awareness about the … Continue reading Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers

Studies find big increases in ad fraud attempts and fake traffic

Nearly a third of retail sites’ organic and direct traffic is from bots and fake users. Constantine von Hoffman on June 2, 2022 The ad fraud business is booming, according to two new studies, which found increases in both fraud attempts and fake traffic.  Some 17% of all traffic from affiliate programs is fake, according … Continue reading Studies find big increases in ad fraud attempts and fake traffic

5 Key Factors that Impact the Pacing of Your Ad Spend

Brett McHale — January 25, 2020 Whether you set the marketing budget for your own business or your clients tell you what they’re working with, the beginning of the year with a renewed budget—which means new goals, some attainable and some that may be a stretch. Last year, advertisers ranked increasing ROI/ROAS as the primary … Continue reading 5 Key Factors that Impact the Pacing of Your Ad Spend

Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers

Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers by Laurie Sullivan  @lauriesullivan, June 24, 2019 A Virginia Tech research team has recently released details from its investigation into the roles that Facebook and Google played in digital advertising around the U.S. presidential election in 2016. The tech companies reportedly stopped the Federal … Continue reading Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers

HTML5 Malware Hits Dozens Of Ad Networks, Publishers

HTML5 Malware Hits Dozens Of Ad Networks, Publishers by Laurie Sullivan  @lauriesullivan, (May 26, 2018) The Media Trust’s malware team, which provides data protection and security, has discovered a malware campaign — about 21 separate incidents — that hit dozens of global digital media publishers and at least 15 ad networks. The malware uses JavaScript commands … Continue reading HTML5 Malware Hits Dozens Of Ad Networks, Publishers