Anastasia LamotchkinaAugust 6, 2015 However, as users increasingly interact with the variety of screens and applications available, they have learned to become more detail-oriented. This is where microinteractions have started to take a more central role in outstanding UI/UX design. What are microinteractions? Microinteractions aren’t limited to computers or mobile phones; in fact, they are … Continue reading Win Over Website Users With Microinteractions
Kirill KniazevJuly 30, 2015 I think it’s time we sat down and had a serious conversation about using Twitter and LinkedIn for business purposes. It’s no mystery that both of these services are great marketing tools for business owners – good for networking, good for sharing ideas, good for customer service, good for promotion. But, … Continue reading Good Habits of Highly Effective Twitter and LinkedIn Users
Almost 70 percent who encountered one abandoned the visit completely. Greg Sterling on July 23, 2015 Very often smartphone users click a link to a mobile Web page and are confronted by a interstitial promotion asking them to download the publisher’s app. Users generally hate these takeovers, and they do almost nothing for the brand … Continue reading Google: Data Show Users Hate App-Promotion Interstitials
Debi LewisJuly 17, 2015 Last week, the emergency brake light on my car’s dashboard would not turn off. I checked the brake itself. Whether it was up or down, the light remained on. It didn’t feel like it was engaged when I was driving. My gas mileage stayed the same. The car is fifteen years … Continue reading Warning Lights And Helpful Hints: How Wording And Typeface Mess With Your Users’ Minds
Just 19 percent would pay at least $5 per month to not see ads. Greg Sterling on July 10, 2015 Despite the fact that most consumers are wary about digital advertising, they are also unwilling to pay to avoid ads either. This finding comes from AppLovin, which surveyed 5,000 US adults and asked them if they’d be willing to … Continue reading Most Users Would Reject Opportunity To Pay To Avoid Mobile Ads
Devin TurnerJune 28, 2015 User retention is the toughest–and most important–hurdle for your mobile app’s success. What traits do the best apps have in common? Read the infographic to know: The way users discover your app most often What affects your app’s download (acquisition) rates Why only certain apps have strong user retention According to … Continue reading What Makes Smartphone Users Keep Your App? [Infographic]
Robert NachumJune 24, 2015 In recent years, a growing percentage of people have made the transition from desktop to mobile, choosing the latter as their leading digital platform. Web browsing, online shopping and checking emails on mobile have become the norm, especially when all it takes is just a few apps to consume your time … Continue reading 5 Reasons You Need to Be Targeting Mobile Email Users
Rachel SerpaJune 19, 2015 To reach customers with a level of relevance that grows conversions and loyalty, marketers must understand their users. We’re not talking about observing anonymous on-site behaviors and researching general browsing habits – we’re talking about really learning who they are. Prompting users to self-identify by registering and logging in on your … Continue reading 3 Tips To Turn Anonymous Users Into Known Customers
Govind AgarwalApril 8, 2015 We never realize there has been any algorithmic upgrade until Google rolls it out. For once, this has not been the case this time. For once we know in advance that mobile app indexes are going to be considered separately for SERP rankings. For once, we have time to prepare for … Continue reading The 21st April Mobile Update and Its Impact on Small Business Users
Prasant NaiduMarch 11, 2015 Advertisers are always looking at better ways to target online customers. Social media is where the conversations happen, users talk about everything from having a good day to which movie they watched in the weekend to the latest viral video they liked. Brands are spending time and money to tap that data, make … Continue reading Facebook’s Topic Data Now Allows Advertisers To See What Users Are Talking About On Its Network
