Category Archives: Big Data Utilization

Better data vs. big data: The importance of taking a lean data approach

Brands should take a minimum viable data approach to collecting data, and then be clear about their intention with customers. Jeremy Korst on October 1, 2019  Every year companies invest billions of dollars collecting customer data to apply to marketing analytics. According to a recent CMO survey, reliance on marketing analytics to make decisions has … Continue reading Better data vs. big data: The importance of taking a lean data approach

Big Data Marketing: 5 Ways AI Can be a Game Changer for Marketing Teams

By Pratik Dholakiya March 22nd, 2018   AI is all the rage these days – no matter what industry you are in. But, it has some exceptional potential for digital marketers. According to Salesforce’s SMB Trends Report, 11% of small businesses already use AI technology. However, many teams (especially those from smaller industries) are not prepared … Continue reading Big Data Marketing: 5 Ways AI Can be a Game Changer for Marketing Teams

How To Take Advantage Of Big Data Analytics On Social Media?

Ivan Ivanov — February 27, 2018 — February 27, 2018 Throughout recent years, social media has been slowly developing to become a hub for data consisting of information related to the way people interact with content. Platforms such as Facebook, its protege Instagram and the offbeat Twitter are rushing to compete for the attention of … Continue reading How To Take Advantage Of Big Data Analytics On Social Media?

Big Data and HR

Blake Beus — August 23, 2017 Follow @BlakeBeus — August 23, 2017 Tumisu / Pixabay Businesses are increasingly looking to analytics to identify strengths and weaknesses in the way they interact with clients, save money, and increase effectiveness. Because payroll makes up such a large portion of any company budget, the use of big data … Continue reading Big Data and HR

Don’t underestimate the power of advanced filtering when analyzing crawl data

Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights. Glenn Gabe on May 5, 2017   While helping clients deal with major algorithm updates, troubleshoot technical SEO problems and more, I’m often auditing large-scale sites. That almost always requires a thorough site crawl (typically several crawls over the life of an engagement). … Continue reading Don’t underestimate the power of advanced filtering when analyzing crawl data

Is Big Data Missing The Big Picture: The Hispanic Market

Is Big Data Missing The Big Picture: The Hispanic Market by Mario Carrasco, Columnist, February 2, 2017 The lines between market research and marketing data are blurring. This really comes as no surprise, however. The convergence of these two disciplines was bound to happen at some point. While both industries are grappling with the implications … Continue reading Is Big Data Missing The Big Picture: The Hispanic Market

Big Data, Security To Have The Highest Growth Potential In 2017

by Laurie Sullivan@lauriesullivan, December 28, 2016   Big Data, security, VR/AR, and FinTech will be the sectors with highest growth potential in 2017, according to findings from a survey gauging the sentiment of tech investors. SharesPost, which makes private equity stock trades, released the results Wednesday from its first private tech investor sentiment survey. The … Continue reading Big Data, Security To Have The Highest Growth Potential In 2017

Advertising Firms + Big Data = Missed Opportunities

by David Niles, , Op-Ed Contributor, April 14, 2016 Back in the golden age of advertising, immortalized in “Mad Men”, creative shops had more data and customer research at their fingertips than did their clients. Those days are over. Clients are now swimming in data about their customers but need help processing it. Creative agencies … Continue reading Advertising Firms + Big Data = Missed Opportunities