Category Archives: Customer Acquisition

“What Would You Like To Know Most About _________?”

Dave Brock — December 19, 2017 Follow @davidabrock — December 19, 2017 TeroVesalainen / Pixabay Recently, I read an article entitled, “The One Key Question You Must Always Ask A Prospective Customer; This simple (yet often overlooked!) question makes selling to your ideal clients or potential customers far easier and more effective.” After the drum … Continue reading “What Would You Like To Know Most About _________?”

Define & Measure Client Profitability in Creative Agencies

Penny Kooy — September 8, 2017 — September 8, 2017 PublicDomainPictures / Pixabay Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts. Often, such factors as budgets … Continue reading Define & Measure Client Profitability in Creative Agencies

5 Secrets to Converting Visitors and Attracting Customers

Helen Cartwright — August 30, 2017 — August 30, 2017 So much advice for business websites involves generating leads and securing loyal followers. Having a horde of raving fans is wonderful. It keeps you motivated, gives you consistent feedback and lets you know that you’re on the right track. But, visitors alone don’t make your … Continue reading 5 Secrets to Converting Visitors and Attracting Customers

Which Referral Methods Are Generating New Customer? [Infographic]

Jessica Edmondson — July 14, 2017 Follow @ContentMktg2 — July 14, 2017 Referral software has significantly grown in adoption by businesses in an effort to amplify the good results companies already receive from more manual referral campaigns and programs. Because of this, more data than ever before is available to see not only how businesses … Continue reading Which Referral Methods Are Generating New Customer? [Infographic]