Category Archives: Customer Acquisition

B2B customer acquisition strategies are evolving

B2B marketing organizations have developed holistic approaches to customer acquisition, no longer heavily reliant on person-to-person contact. Kim Davis on May 31, 2024   For a long time it was difficult for B2B marketers to meet prospects face-to-face or at in-person events. Customer acquisition became in many respects a digital process, although it’s now being … Continue reading B2B customer acquisition strategies are evolving

Retargeting campaigns to acquire new customers: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to use retargeting to acquire new customers. MarTechBot on April 1, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Retargeting campaigns to acquire new customers: Best of the MarTechBot

How to optimize sales and marketing processes for efficient customer acquisition

Learn new tactics to drive efficiency in your customer acquisition efforts and boost sales and marketing performance. Vladyslav Podoliako on December 1, 2023 There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). Cutting down costs on marketing and advertising. In … Continue reading How to optimize sales and marketing processes for efficient customer acquisition

How to build a customer value squad — and why

A small, cross-functional team copes best with volatile, uncertain, complex and ambiguous environments — in the operating room or in marketing. William Terdoslavich on January 10, 2023 Companies are organized by departments, each with its specific function, which work together…until they do not. When you hit that point, growth is harder to find. Noticing this, … Continue reading How to build a customer value squad — and why

Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them

Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them by Laurie Sullivan  @lauriesullivan, October 31, 2022 Data released from Skai, an omnichannel performance marketing company, shows marketers spent slightly more to advertise in Q3 compared with the prior quarter as they struggled to find customers. Retail media rose 45%, while … Continue reading Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them

Quest Launches Push For D2C Tests With Major Campaign

Quest Launches Push For D2C Tests With Major Campaign by Les Luchter , Staff Writer, October 20, 2022   When Jim Davis, Quest Diagnostics chief executive officer-elect, expressed the aim last month to increase direct-to-consumer clicks and purchases “once we get eyeballs to the site,” we weren’t expecting the lab testing company to drive said … Continue reading Quest Launches Push For D2C Tests With Major Campaign

How location data helps marketers acquire new customers and expand campaigns

Marketers can use location data to find new customer insights and improve ROI. Chris Wood on August 22, 2022 Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and … Continue reading How location data helps marketers acquire new customers and expand campaigns

How to decide if you’re ready for a customer journey orchestration solution

Once you understand the benefits of customer journey orchestration you can begin asking the right questions. Pamela Parker on July 22, 2022 Understanding your current business processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the customer journey orchestration (CJO) tool decision-making … Continue reading How to decide if you’re ready for a customer journey orchestration solution