Here’s how retailers should map their audience strategy for new-versus-returning customers to search. Steve Costanza on April 19, 2019 Like nearly all retailers, a large health and beauty organization is facing escalating competition and CPCs on search. The performance marketing team realizes it can’t keep paying heightening costs to acquire the same levels of … Continue reading New customer acquisition vs. retention: 7 best practices for search
Category Archives: Customer Acquisition
5 Ways to Project Status to Attract High Paying Clients
Matt Ambrose — April 3, 2019 Follow @mattambrose — April 3, 2019 Want to know the secret to attracting high paying clients? STATUS. Clients respect status. But it’s not something you can earn just dropping knowledge bombs in Facebook groups. You’ve got to project status with every interaction, Skype call, and piece of content you … Continue reading 5 Ways to Project Status to Attract High Paying Clients
How to Turn Seasonal Shoppers into Year-round Customers
Erika Brookes — January 18, 2019 Follow @ebrookes — January 18, 2019 As consumers seek out gifts for everyone on their holiday shopping lists, the last few months of each year consistently deliver increased traffic and sales for retailers small and large. The latest numbers indicate that November to December revenue was in the ballpark … Continue reading How to Turn Seasonal Shoppers into Year-round Customers
How to Handle Difficult Clients Without Losing Your Cool
Taylor Gordon — November 4, 2018 — November 4, 2018 Difficult clients can make you want to pull your hair out. I’ve been fortunate for most of my freelance career. Most clients have respected me and my time. But there have been a few that were difficult to work with during a project. They didn’t … Continue reading How to Handle Difficult Clients Without Losing Your Cool
How to Find Your Dream Buyer
Bruce Hakutizwi — October 10, 2018 Follow @BizForSaleUS— October 10, 2018 Finding a buyer for your small business can be intimidating. Putting your business on the market inevitably stirs anxious energy, and feelings of vulnerability can prevent entrepreneurs from seeking out deals. After all, when selling the business you spent years developing, you want to … Continue reading How to Find Your Dream Buyer
How to Get More People to Link to Your Site
Zach Heller — September 30, 2018 Follow @zheller — September 30, 2018 The more people that link to your site, the more authority you have on the web. Inbound links carry with them a lot of benefit… Higher domain authority raises your likelihood of ranking nearer to the top of search results for relevant keyword … Continue reading How to Get More People to Link to Your Site
Keeping Pipeline Candidates Interested
Joanne McDonagh — September 25, 2018 Follow @rezoomo_com — September 25, 2018 Communication or should I say lack of communication, is one of the biggest complaints candidates have when it comes to the hiring process. Hiring managers and human resources departments deal with dozens of applicants and even various interview pipelines all at once. As … Continue reading Keeping Pipeline Candidates Interested
How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV
Scott Vaughan — August 21, 2018 Follow @ScottAVaughan — August 21, 2018 jarmoluk / Pixabay The importance of top-funnel marketing efforts continues to rise, driven by the need to more precisely target, identify and engage prospects. As demand generation strategies focus more on quality versus quantity and B2B marketing teams face greater pressure to show … Continue reading How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV
3 Easy Ways to Attract Customers to Your New Niche Small Business
Manish Dudharejia — August 17, 2018 Follow @Manish_Analyst — August 17, 2018 In today’s vast online market, the more focused and specific your business is, the better. Niche markets, while they may be small, can be incredibly powerful and profitable. By breaking down large audiences into small subsets, businesses can provide niche markets with the … Continue reading 3 Easy Ways to Attract Customers to Your New Niche Small Business
How to Create a Case Study That Attracts Clients and Customers
Choncé Maddox — August 7, 2018 — August 7, 2018 If you’re actively searching for new business, a case study can really help you market yourself better to potential clients and customers. A case study is a process or record of research that is analyzed over a certain period of time in order to showcase … Continue reading How to Create a Case Study That Attracts Clients and Customers
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