Category Archives: Customer Acquisition

How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV

Scott Vaughan — August 21, 2018 Follow @ScottAVaughan — August 21, 2018 jarmoluk / Pixabay The importance of top-funnel marketing efforts continues to rise, driven by the need to more precisely target, identify and engage prospects. As demand generation strategies focus more on quality versus quantity and B2B marketing teams face greater pressure to show … Continue reading How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV

3 Easy Ways to Attract Customers to Your New Niche Small Business

Manish Dudharejia — August 17, 2018 Follow @Manish_Analyst — August 17, 2018 In today’s vast online market, the more focused and specific your business is, the better. Niche markets, while they may be small, can be incredibly powerful and profitable. By breaking down large audiences into small subsets, businesses can provide niche markets with the … Continue reading 3 Easy Ways to Attract Customers to Your New Niche Small Business

How to Land Clients and Build Professional Relationships with LinkedIn Sales Navigator

Monique Danao — May 21, 2018 Follow @monique_pd — May 21, 2018 LinkedIn is great, but you’re not using its full potential if you’re not on Sales Navigator—a platform that allows B2B sales professionals to get in touch with decision-makers and clients. Unlike a basic LinkedIn profile, this tool allows you get lead recommendations, find … Continue reading How to Land Clients and Build Professional Relationships with LinkedIn Sales Navigator