As we pursue strategies to hit quarterly targets, we increase cost and thus devalue ourselves even when we hit the (sometimes unreasonable) goals. Garrett Mehrguth on December 16, 2019 We have been engrained to believe that our sole purpose as marketers is to drive short-term return on investment. This approach and belief has led us … Continue reading Short-term thinking has negative effects on your cost-per-acquisition budget
Category Archives: Customer Acquisition
Reaching Out with OTT: Using New Technology to Reach Audiences
Ryan Yaeger — October 1, 2019 Follow @YaegerBomb Depending on who you ask, television ads are either dead or stronger than ever. Polarizing extremes, to be sure, but the problem is not so cut and dried. The issue isn’t that commercials have gone away, but rather that they’ve evolved as that modern audiences have adjusted … Continue reading Reaching Out with OTT: Using New Technology to Reach Audiences
2 On-Boarding Tips for Service Providers to Get App Users to Engage
Britta Reque — July 29, 2019 — July 29, 2019 An average user has more than 80 apps on their phone, but uses less than 35 per month, and less than 20 per day. That’s a lot of competition to get your customers to download your app and then to entice them to use it! … Continue reading 2 On-Boarding Tips for Service Providers to Get App Users to Engage
How to Onboard New Clients in the Customer-Centered Economy
Mia Jacobs — June 21, 2019 — June 21, 2019 Imagine you’re a customer who’s just subscribed to a service or purchased a new product. In a perfect world, what would happen next? You’d probably begin using the product and discover it works exactly as described. The value of your purchase would be immediately apparent. … Continue reading How to Onboard New Clients in the Customer-Centered Economy
What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows
What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows by Ray Schultz , Columnist, June 5, 2019 The talk about serving people at all touchpoints may be overstated — at least when it comes to first-time customers. The main marketing factor that prompts shoppers to buy from a retailer they have never purchased from before … Continue reading What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows
A Recipe for Making the Best Use of Audiences In Your Ad Campaigns
Aleks Nikitina — May 17, 2019 — May 17, 2019 Audience targeting is much like cooking—with the right ingredients, a few adjustments, and seasoning to taste, you can create something hearty and enticing. Like any good online recipe, we’ll start broad and dive into the details, and cover the options you have for building an … Continue reading A Recipe for Making the Best Use of Audiences In Your Ad Campaigns
Focus on the People and the Numbers Will Come
Annette Franz — May 17, 2019 Follow @annettefranz — May 17, 2019 Image courtesy of Pixabay When companies focus on people, their people – employees first, then customers – the numbers will come. This is a tough concept for a lot of executives to grasp. They know the old management adage, companies are in business … Continue reading Focus on the People and the Numbers Will Come
New customer acquisition vs. retention: 7 best practices for search
Here’s how retailers should map their audience strategy for new-versus-returning customers to search. Steve Costanza on April 19, 2019 Like nearly all retailers, a large health and beauty organization is facing escalating competition and CPCs on search. The performance marketing team realizes it can’t keep paying heightening costs to acquire the same levels of … Continue reading New customer acquisition vs. retention: 7 best practices for search
5 Ways to Project Status to Attract High Paying Clients
Matt Ambrose — April 3, 2019 Follow @mattambrose — April 3, 2019 Want to know the secret to attracting high paying clients? STATUS. Clients respect status. But it’s not something you can earn just dropping knowledge bombs in Facebook groups. You’ve got to project status with every interaction, Skype call, and piece of content you … Continue reading 5 Ways to Project Status to Attract High Paying Clients
How to Turn Seasonal Shoppers into Year-round Customers
Erika Brookes — January 18, 2019 Follow @ebrookes — January 18, 2019 As consumers seek out gifts for everyone on their holiday shopping lists, the last few months of each year consistently deliver increased traffic and sales for retailers small and large. The latest numbers indicate that November to December revenue was in the ballpark … Continue reading How to Turn Seasonal Shoppers into Year-round Customers
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