Category Archives: Customer Acquisition

Customer Acquisition Strategies for Field Service Software Companies

Judy Caroll September 14, 2020 One thing that a field business software company, and of course, any business owner worries about is how they can generate more clients and therefore increase their revenues. In order to achieve these objectives, you need the right tools which are advertising and marketing. Within these, there are a few … Continue reading Customer Acquisition Strategies for Field Service Software Companies

You’re Missing 40% Of Your Audience. Here Are The Consequences

You’re Missing 40% Of Your Audience. Here Are The Consequences by Justin Choi , August 14, 2020 Since January, the advertising industry has been consumed with what a future without third-party cookies entails. But here’s the thing: Cookies are already half broken — and have been for a while. Apple began restricting third-party cookies on … Continue reading You’re Missing 40% Of Your Audience. Here Are The Consequences

Pitch Perfect: 4 Ways to Help Your New Business Stand Out With Investors

Kim Lawton — May 13, 2020 There’s nothing I find more inspiring than seeing a woman entrepreneur pitch her business with poise, grace, and confidence. Luckily for me, I got to watch five women do just that recently during Enthuse Foundation’s pitch competition. Hosting a pitch competition for women founders was a gratifying experience for … Continue reading Pitch Perfect: 4 Ways to Help Your New Business Stand Out With Investors

Short-term thinking has negative effects on your cost-per-acquisition budget

As we pursue strategies to hit quarterly targets, we increase cost and thus devalue ourselves even when we hit the (sometimes unreasonable) goals. Garrett Mehrguth on December 16, 2019 We have been engrained to believe that our sole purpose as marketers is to drive short-term return on investment. This approach and belief has led us … Continue reading Short-term thinking has negative effects on your cost-per-acquisition budget

Reaching Out with OTT: Using New Technology to Reach Audiences

Ryan Yaeger — October 1, 2019 Follow @YaegerBomb Depending on who you ask, television ads are either dead or stronger than ever. Polarizing extremes, to be sure, but the problem is not so cut and dried. The issue isn’t that commercials have gone away, but rather that they’ve evolved as that modern audiences have adjusted … Continue reading Reaching Out with OTT: Using New Technology to Reach Audiences

How to Onboard New Clients in the Customer-Centered Economy

Mia Jacobs — June 21, 2019 — June 21, 2019 Imagine you’re a customer who’s just subscribed to a service or purchased a new product. In a perfect world, what would happen next? You’d probably begin using the product and discover it works exactly as described. The value of your purchase would be immediately apparent. … Continue reading How to Onboard New Clients in the Customer-Centered Economy

What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows

What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows by Ray Schultz , Columnist, June 5, 2019 The talk about serving people at all touchpoints may be overstated — at least when it comes to first-time customers.  The main marketing factor that prompts shoppers to buy from a retailer they have never purchased from before … Continue reading What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows