Scott Vaughan — August 21, 2018 Follow @ScottAVaughan — August 21, 2018 jarmoluk / Pixabay The importance of top-funnel marketing efforts continues to rise, driven by the need to more precisely target, identify and engage prospects. As demand generation strategies focus more on quality versus quantity and B2B marketing teams face greater pressure to show … Continue reading How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV
Manish Dudharejia — August 17, 2018 Follow @Manish_Analyst — August 17, 2018 In today’s vast online market, the more focused and specific your business is, the better. Niche markets, while they may be small, can be incredibly powerful and profitable. By breaking down large audiences into small subsets, businesses can provide niche markets with the … Continue reading 3 Easy Ways to Attract Customers to Your New Niche Small Business
Choncé Maddox — August 7, 2018 — August 7, 2018 If you’re actively searching for new business, a case study can really help you market yourself better to potential clients and customers. A case study is a process or record of research that is analyzed over a certain period of time in order to showcase … Continue reading How to Create a Case Study That Attracts Clients and Customers
Ryan Myers — July 28, 2018 Follow @parergone — July 28, 2018 Email is one of the oldest forms of modern communication. But it’s still so effective that companies continue to put a lot of effort into making this sales technique stand out in consumers’ inboxes. The mistake that many of them make, however, is … Continue reading How to Speak to Your Entire Audience One-on-One
Betsy Kent — May 21, 2018 Follow @bevisible — May 21, 2018 If you’re an online shopper you’re probably checking out the customer reviews before you make a purchase. And you’re not alone. A recent study shows that 85% of consumers trust online reviews as much as personal recommendations. The power of online reviews is … Continue reading How To Land A New Customer In 5 Minutes
Monique Danao — May 21, 2018 Follow @monique_pd — May 21, 2018 LinkedIn is great, but you’re not using its full potential if you’re not on Sales Navigator—a platform that allows B2B sales professionals to get in touch with decision-makers and clients. Unlike a basic LinkedIn profile, this tool allows you get lead recommendations, find … Continue reading How to Land Clients and Build Professional Relationships with LinkedIn Sales Navigator
At a time when the use of third-party data is under increased scrutiny, contributor Brian Handly touts the benefits of using your own. Brian Handly on April 27, 2018 In the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent creative. There’s also the … Continue reading Customer acquisition on social media — with your own data
Joanne McDonagh — April 19, 2018 Follow @rezoomo_com— April 19, 2018 It is safe to say with the amount of statics out there, recruitment marketing is not a fad. That being said, there is still a reasonably sized group of professionals in the recruitment industry that don’t realise the difference between an ATS and recruitment … Continue reading Attract Candidates, Don’t Just Track Them
After brands spend big bucks to get a potential customer into the retail environment, how can they win the sale? Contributor Davor Sutija suggests approaches and technologies that can help. Davor Sutija on April 11, 2018 at 2:41 pm One of the most fundamental goals a brand marketer has is to lead consumers to the … Continue reading Closing the deal with in-store customers
You may think you know your customer, but what is your understanding based on? Contributor Evan Magliocca lays out some of the ways brands’ insights fall short. Evan Magliocca on March 6, 2018 I hate to break it to you, but you don’t know your customers as well as you think you do. … Continue reading How well do you know your customer?
