Category Archives: Customer Acquisition

How to Handle Difficult Clients Without Losing Your Cool

Taylor Gordon — November 4, 2018 — November 4, 2018 Difficult clients can make you want to pull your hair out. I’ve been fortunate for most of my freelance career. Most clients have respected me and my time. But there have been a few that were difficult to work with during a project. They didn’t … Continue reading How to Handle Difficult Clients Without Losing Your Cool →

How to Find Your Dream Buyer

Customer Acquisition

Bruce Hakutizwi — October 10, 2018 Follow @BizForSaleUS— October 10, 2018 Finding a buyer for your small business can be intimidating. Putting your business on the market inevitably stirs anxious energy, and feelings of vulnerability can prevent entrepreneurs from seeking out deals. After all, when selling the business you spent years developing, you want to … Continue reading How to Find Your Dream Buyer →

How to Get More People to Link to Your Site

Customer Acquisition

Zach Heller — September 30, 2018 Follow @zheller — September 30, 2018 The more people that link to your site, the more authority you have on the web. Inbound links carry with them a lot of benefit… Higher domain authority raises your likelihood of ranking nearer to the top of search results for relevant keyword … Continue reading How to Get More People to Link to Your Site →

Keeping Pipeline Candidates Interested

Customer Acquisition

Joanne McDonagh — September 25, 2018 Follow @rezoomo_com — September 25, 2018 Communication or should I say lack of communication, is one of the biggest complaints candidates have when it comes to the hiring process. Hiring managers and human resources departments deal with dozens of applicants and even various interview pipelines all at once. As … Continue reading Keeping Pipeline Candidates Interested →

How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV

Customer Acquisition

Scott Vaughan — August 21, 2018 Follow @ScottAVaughan — August 21, 2018 jarmoluk / Pixabay The importance of top-funnel marketing efforts continues to rise, driven by the need to more precisely target, identify and engage prospects. As demand generation strategies focus more on quality versus quantity and B2B marketing teams face greater pressure to show … Continue reading How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV →

3 Easy Ways to Attract Customers to Your New Niche Small Business

Customer Acquisition

Manish Dudharejia — August 17, 2018 Follow @Manish_Analyst — August 17, 2018 In today’s vast online market, the more focused and specific your business is, the better. Niche markets, while they may be small, can be incredibly powerful and profitable. By breaking down large audiences into small subsets, businesses can provide niche markets with the … Continue reading 3 Easy Ways to Attract Customers to Your New Niche Small Business →

How to Create a Case Study That Attracts Clients and Customers

Customer Acquisition

Choncé Maddox — August 7, 2018 — August 7, 2018 If you’re actively searching for new business, a case study can really help you market yourself better to potential clients and customers. A case study is a process or record of research that is analyzed over a certain period of time in order to showcase … Continue reading How to Create a Case Study That Attracts Clients and Customers →

How to Speak to Your Entire Audience One-on-One

Customer Acquisition

Ryan Myers — July 28, 2018 Follow @parergone — July 28, 2018 Email is one of the oldest forms of modern communication. But it’s still so effective that companies continue to put a lot of effort into making this sales technique stand out in consumers’ inboxes. The mistake that many of them make, however, is … Continue reading How to Speak to Your Entire Audience One-on-One →

How To Land A New Customer In 5 Minutes

Customer Acquisition

Betsy Kent — May 21, 2018 Follow @bevisible — May 21, 2018 If you’re an online shopper you’re probably checking out the customer reviews before you make a purchase. And you’re not alone. A recent study shows that 85% of consumers trust online reviews as much as personal recommendations. The power of online reviews is … Continue reading How To Land A New Customer In 5 Minutes →

How to Land Clients and Build Professional Relationships with LinkedIn Sales Navigator

Customer Acquisition

Monique Danao — May 21, 2018 Follow @monique_pd — May 21, 2018 LinkedIn is great, but you’re not using its full potential if you’re not on Sales Navigator—a platform that allows B2B sales professionals to get in touch with decision-makers and clients. Unlike a basic LinkedIn profile, this tool allows you get lead recommendations, find … Continue reading How to Land Clients and Build Professional Relationships with LinkedIn Sales Navigator →