Category Archives: Customer Acquisition

What is Customer Acquisition Cost, and Why is it Important?

Dale Keipert November 3, 2021 Customer acquisition cost (also known as CAC) is, as the name implies, the cost a business incurs in its attempts to acquire new customers. The CAC number is a critical metric for any company interested in monitoring its marketing return on investment (ROI). More and more companies are measuring their … Continue reading What is Customer Acquisition Cost, and Why is it Important?

How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

Tom Whatley October 12, 2021 “You have to spend money to make money.” This seemingly good-natured advice has spelled doom for millions of businesses worldwide. While it’s true that businesses occasionally need to spend more upfront to validate their idea, doing so with a complete disregard for unit economics can be fatal. That’s why Customer … Continue reading How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

How to Build a Messaging Strategy that Grabs Your Customer’s Attention

Tom Whatley July 21, 2021 A solid messaging strategy ensures you grab your target audience’s attention and build interest in what you’re selling. But there’s no one-size-fits-all approach. It should be informed by your market, competitor, and user research, and optimized through feedback and testing. This will help you gauge who your audience is and … Continue reading How to Build a Messaging Strategy that Grabs Your Customer’s Attention

How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition

Laura Patterson June 22, 2021 In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. There have been many meetings over the years where I’ve shared a story about summer weekends with my grandparents as a child to help companies understand … Continue reading How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition

Customer Acquisition, Omnichannel Marketing and Data Quality

Larisa Bedgood May 11, 2021 Consumers shop across numerous devices and channels, much of these increasingly digital in today’s changed environment. In fact, the average shopper uses approximately 10.4 sources of information to make a purchase decision (Bazaarvoice). Omnichannel strategies have become increasingly critical for brands to engage with consumers across the entire purchase journey. … Continue reading Customer Acquisition, Omnichannel Marketing and Data Quality

6 Unique Sourcing Strategies For Attracting Passive Candidates

Chris Murdock November 24, 2020 The job market, as we know it, has changed as the world adjusts to the strange year we’ve had. Earlier this year, college graduates entered into the worst job market since the Great Depression, with the unemployment rate at 14.7 percent in April. This number is thankfully improving as the … Continue reading 6 Unique Sourcing Strategies For Attracting Passive Candidates