Category Archives: Customer Acquisition

How to Build a Messaging Strategy that Grabs Your Customer’s Attention

Tom Whatley July 21, 2021 A solid messaging strategy ensures you grab your target audience’s attention and build interest in what you’re selling. But there’s no one-size-fits-all approach. It should be informed by your market, competitor, and user research, and optimized through feedback and testing. This will help you gauge who your audience is and … Continue reading How to Build a Messaging Strategy that Grabs Your Customer’s Attention

How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition

Laura Patterson June 22, 2021 In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. There have been many meetings over the years where I’ve shared a story about summer weekends with my grandparents as a child to help companies understand … Continue reading How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition

Customer Acquisition, Omnichannel Marketing and Data Quality

Larisa Bedgood May 11, 2021 Consumers shop across numerous devices and channels, much of these increasingly digital in today’s changed environment. In fact, the average shopper uses approximately 10.4 sources of information to make a purchase decision (Bazaarvoice). Omnichannel strategies have become increasingly critical for brands to engage with consumers across the entire purchase journey. … Continue reading Customer Acquisition, Omnichannel Marketing and Data Quality

6 Unique Sourcing Strategies For Attracting Passive Candidates

Chris Murdock November 24, 2020 The job market, as we know it, has changed as the world adjusts to the strange year we’ve had. Earlier this year, college graduates entered into the worst job market since the Great Depression, with the unemployment rate at 14.7 percent in April. This number is thankfully improving as the … Continue reading 6 Unique Sourcing Strategies For Attracting Passive Candidates

15 Insanely Effective Sales Promotion Examples to Win More Customers

Nia Gyant October 17, 2020 Successful companies know that sales promotions are among the most effective methods of increasing sales, boosting customer satisfaction, and heightening brand awareness. Sales promotions have been used for decades with great success and, no matter your industry or the size of your business, there are sales promotion techniques that can … Continue reading 15 Insanely Effective Sales Promotion Examples to Win More Customers

Customers You DON’T Want Based on Lifetime Value

Angela Hausman, PhD September 18, 2020 Image source CIO Businesses tend to think the more customers the better. And mostly that’s true. Certainly, I wouldn’t normally advocate throwing someone out of your retail business, but there are many cases where you don’t want to encourage customers to come into your store or virtual business in … Continue reading Customers You DON’T Want Based on Lifetime Value

Customer Acquisition Strategies for Field Service Software Companies

Judy Caroll September 14, 2020 One thing that a field business software company, and of course, any business owner worries about is how they can generate more clients and therefore increase their revenues. In order to achieve these objectives, you need the right tools which are advertising and marketing. Within these, there are a few … Continue reading Customer Acquisition Strategies for Field Service Software Companies

You’re Missing 40% Of Your Audience. Here Are The Consequences

You’re Missing 40% Of Your Audience. Here Are The Consequences by Justin Choi , August 14, 2020 Since January, the advertising industry has been consumed with what a future without third-party cookies entails. But here’s the thing: Cookies are already half broken — and have been for a while. Apple began restricting third-party cookies on … Continue reading You’re Missing 40% Of Your Audience. Here Are The Consequences