by Tim RotoloOctober 18, 2016 Ever scroll through a website and get irrationally angry? Maybe it was the slow loading time, the poor design, the frustrating lack of clarity – no matter the case, I’m sure you can relate. Though you might not like to hear it, a substantial amount of your customers are going … Continue reading Your Users Are Frustrated – Here’s a Way to Fix That and Make More Money
However, opt-in, contextually relevant video saw positive response from users. Greg Sterling on October 18, 2016 Various studies appear to show that people don’t like interstitial ads. Google wants to ban most interstitials following a search click. And a recent “neuroscience” study from MediaBrix and Neurons Inc. comes to a similar conclusion. The companies … Continue reading Study: Full-page interstitials alienate users, send them racing for the X-it
How much do you really understand about your users? Columnist Jeremy Smith explains how to drill down into the analytics and data you need to learn more about your best customers. Jeremy Smith on September 29, 2016 How well do you think you know the users who come to your website? Can you tell me … Continue reading Your best users: Where they are and how to find them
by Andrew Gazdecki Follow @biznessappsSeptember 18, 2016 We have reached the point of critical mass on mobile. People are increasingly spending less time on other channels and more time on their smartphone or other mobile devices. As we know already, time spent is money spent. In fact, mobile e-commerce experienced a 47% growth rate last … Continue reading How to Craft Push Notifications that Users Actually Want to Receive
Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers. Christi Olson on September 15, 2016 Hold on tight! Search is continuing to evolve, from queries typed into a search box on a desktop to a conversational experience using more … Continue reading Search takes to the cloud as users engage with new actions
by Venkatesh C.R. Follow @dotcominfowayAugust 29, 2016 Customer Lifetime Value (of a user) often abbreviated as (LTV) is a vital metric that helps you calculate the probability of the success of an app over time. LTV is an indicator of the real value of the client over time. It measures what your business stands to … Continue reading Calculate the Life Time Value (LTV) of Your App Users for Massive Branding & Success [Infographic]
by Adam Frankel May 24, 2016 Follow @FrankelInteractMay 24, 2016 Facebook hosted its 2016 annual conference for developers recently. Among the new features that were showcased, one was Chatbots, available via Facebook’s Messenger Platform. Dubbed as one of Facebook’s early initiatives to blend social media and artificial intelligence, Chatbots can change the way we interact … Continue reading Facebook Chatbots: Some Thoughts on Mobile Users and Brand Benefit
by Leah Yorston May 10, 2016May 10, 2016 Is it better to focus on finding new users or keeping returning visitors? Monetate answers: Why choose? Monetate is right on the money. Customer retention is just as important as acquisition in the ecommerce space—if not more. It’s widely known that returning visitors are usually the more … Continue reading The Tale of 2 Visitors: Website Optimization For New Versus Returning Users
by Brandon Leibowitz May 4, 2016 Follow @seooptimizersMay 4, 2016 In web design industry things always keep rolling. New techniques, innovative styles, elements and concepts are emerging constantly. It’s not imperative to include every new trend on your website, but many of them have the potential to enhance your visitor’s experience. So if you are … Continue reading Designing Your Website For Busy Users In 2016
Facebook Messenger is adding scannable codes, specialized links and welcome notes to help brands connect with its 900 million monthly users. Tim Peterson on April 7, 2016 Yeamake / Shutterstock.com Facebook is priming the pump for brands to go big on Messenger. A week before Facebook is expected to announce ads in its messaging … Continue reading Facebook Messenger has new ways for brands to meet its 900 million users
