What do you really know about your audience? Columnist Laura Collins shows how the Audience Insights report feature can help you better target your users — and perhaps even discover new ones.
It goes without saying that as an advertiser, the more you know about your audience, the better. When you know your customers well, you can make informed decisions about your marketing campaigns and create a tailored experience for the user. In today’s world, where that user is more fickle than ever, it’s never been more crucial.
Google’s product stack already provides a wealth of user data for advertisers, but in September 2015, they released the new Audience Insights report. These reports are found within the AdWords interface and provide aggregated data on users in your remarketing lists, to help advertisers gain more insights about their audiences.
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