Darleen DeRosa — October 27, 2019 Follow @onpoint_llc Selecting the right person for an executive leadership role is one of the most difficult tasks an organization faces. If the candidate is not a good fit for any number of reasons, such as lacking key skills or not aligning with the company’s culture, their tenure is … Continue reading Understanding the Value of an Executive Succession Plan
Tag Archives: Understanding
Understanding How a Blog’s Maturity Level Impacts Content Strategy
Kris Hughes — October 9, 2019 Follow @Kris_Hughes Developing a blog’s content strategy without also taking into consideration its maturity level is putting the cart before the horse. It’s vital to consider how mature a blog is. This is so you to spend time on the right types of content and promotional activity. All blogs … Continue reading Understanding How a Blog’s Maturity Level Impacts Content Strategy
Email marketing: Understanding the elements of Permission
These four elements are key to the Periodic Table of Email Optimization and Deliverability — and to your success as an email marketer. Pamela Parker on October 7, 2019 at 11:40 am As we were developing the first-ever Periodic Table of Email Optimization and Deliverability, which we launched at the MarTech Conference in Boston recently, … Continue reading Email marketing: Understanding the elements of Permission
Your Guide to Understanding Website Wireframes
Corie Stark — September 18, 2019 — September 18, 2019 Pexels / Pixabay If you’ve worked on a website project in the past, you’ve probably heard of or seen a wireframe. If you’re new to web design, you may be scratching your head, wondering what wires have to do with websites. Without context, wireframes do … Continue reading Your Guide to Understanding Website Wireframes
Developing and Understanding Organizational Culture
Hutch Morzaria — September 9, 2019 — September 9, 2019 Managers and HR professionals must have a thorough understanding of what organizational culture is. They also need to understand what their specific organizational culture is. The culture of an organization is based on values that are derived from assumptions about the following. The relationship of … Continue reading Developing and Understanding Organizational Culture
Back to Basics: Understanding Digital Marketing & Search Results
Robyn Snyder — August 26, 2019 — August 26, 2019 Digital Marketing is a science. And just as there are multiple types of science, there are various forms of digital marketing. But the average person doesn’t necessarily know what is what on a given search results page, nor what drives each of those results. Although … Continue reading Back to Basics: Understanding Digital Marketing & Search Results
Google My Business Insights: Understanding the Basics
David Hunter — July 26, 2019 Follow @DavidHunterErie — July 26, 2019 With Google My Business Insights, you are getting an in-depth look as to how people are finding your business listing in local search. Business owners who utilize these GMB insight reports have a huge advantage over those that do not, as these reports … Continue reading Google My Business Insights: Understanding the Basics
Understanding Bounce Rates and How to Improve Yours
JJ Tyson — July 25, 2019 — July 25, 2019 AdinaVoicu / Pixabay What makes improving bounce rates so important? The success of your business depends on engaging your customers – and that can’t happen if they leave immediately after arriving. Bounce rates are perhaps the most important (and most dreaded) metric in ecommerce. As … Continue reading Understanding Bounce Rates and How to Improve Yours
Understanding Email Copywriting Formulae That Convert
Kevin George — June 4, 2019 Follow @imkevin_monk — June 4, 2019 Copywriting is an art, and just like every other art, writing an awesome copy also works on some secret tricks and formula. You have to be creative enough to be a copywriter, but there are certain frameworks that can help you draft more … Continue reading Understanding Email Copywriting Formulae That Convert
Understanding Today’s IT Hierarchy
Understanding Today’s IT Hierarchy Brad Anderson / 27 Mar 2019 An Information Technology (IT) department is charged with the responsibility of developing and managing a company’s technology assets. The Information Technology (IT) department includes so many differentiations that it can be mind-boggling. This blog will help you sort out what you know about IT — … Continue reading Understanding Today’s IT Hierarchy
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