Sumeet Madan — December 19, 2019 Professional Scrum Master (PSM-I) workshop has a module that talks about the Definition of DONE (DoD) and Technical Debt. I have often come across several students who find this concept confusing. This article is a small attempt to have better clarity on these topics. Let us take a look … Continue reading DONE: Understanding of the Definition of DONE
Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data. Jacob Baadsgaard on November 27, 2019 One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real … Continue reading Back to basics: Understanding your paid search metrics
Nick Veneris — October 24, 2019 A beginner’s guide to understanding affiliate marketing. Affiliate marketing involves referrals where bloggers, influencers, and publishers get paid when a user takes action based on their recommendation. This modern-day method of word-of-mouth advertising is a cost-conscious way to grow business, as it relies on a “pay for performance” model. … Continue reading A Beginner’s Guide to Understanding Affiliate Marketing
Darleen DeRosa — October 27, 2019 Follow @onpoint_llc Selecting the right person for an executive leadership role is one of the most difficult tasks an organization faces. If the candidate is not a good fit for any number of reasons, such as lacking key skills or not aligning with the company’s culture, their tenure is … Continue reading Understanding the Value of an Executive Succession Plan
Kris Hughes — October 9, 2019 Follow @Kris_Hughes Developing a blog’s content strategy without also taking into consideration its maturity level is putting the cart before the horse. It’s vital to consider how mature a blog is. This is so you to spend time on the right types of content and promotional activity. All blogs … Continue reading Understanding How a Blog’s Maturity Level Impacts Content Strategy
These four elements are key to the Periodic Table of Email Optimization and Deliverability — and to your success as an email marketer. Pamela Parker on October 7, 2019 at 11:40 am As we were developing the first-ever Periodic Table of Email Optimization and Deliverability, which we launched at the MarTech Conference in Boston recently, … Continue reading Email marketing: Understanding the elements of Permission
Corie Stark — September 18, 2019 — September 18, 2019 Pexels / Pixabay If you’ve worked on a website project in the past, you’ve probably heard of or seen a wireframe. If you’re new to web design, you may be scratching your head, wondering what wires have to do with websites. Without context, wireframes do … Continue reading Your Guide to Understanding Website Wireframes
Hutch Morzaria — September 9, 2019 — September 9, 2019 Managers and HR professionals must have a thorough understanding of what organizational culture is. They also need to understand what their specific organizational culture is. The culture of an organization is based on values that are derived from assumptions about the following. The relationship of … Continue reading Developing and Understanding Organizational Culture
Robyn Snyder — August 26, 2019 — August 26, 2019 Digital Marketing is a science. And just as there are multiple types of science, there are various forms of digital marketing. But the average person doesn’t necessarily know what is what on a given search results page, nor what drives each of those results. Although … Continue reading Back to Basics: Understanding Digital Marketing & Search Results
David Hunter — July 26, 2019 Follow @DavidHunterErie — July 26, 2019 With Google My Business Insights, you are getting an in-depth look as to how people are finding your business listing in local search. Business owners who utilize these GMB insight reports have a huge advantage over those that do not, as these reports … Continue reading Google My Business Insights: Understanding the Basics
