Jon Whitbeck
Outsource Jobs & Grow Your Business
If you’re like most business owners, you probably got there by doing everything yourself because you had to and you could. But you’ve gotten to the point where you need to delegate some tasks while you concentrate on managing your business. Whatever your needs, from digital marketing to IT support, outsourcing some expertise is good for your business.
The cost-benefit ratio for hiring the following 5 freelancers makes it a no-brainer:
1. Web Developers
Remember how bad some websites used to be with ridiculous fonts and bad graphics? But frankly, who cared? If you were online, you were OK. But site visitors’ expectations today are ridiculously high. If your site isn’t easy to navigate from all the different browsers and devices available, you’re missing a segment of your market and doing more harm than good to your reputation.
Look good online. Hire a professional who keeps up with all of the latest technologies.
2. Graphic Designers
I’m talking to you if you’re still using that same old, increasingly dated logo. With a freelance graphic designer on your roster, you can do things like upgrade your brand, update your logo, and design new packaging, documents, and marketing materials. Even if you have a full-time marketing person on staff, it’s a good idea to bring someone new in for change once in a while.
Fresh eyes can give your art a boost and dress your business for success.
3. Writer-Editors
The only way to become an excellent writer is to write a lot. If you don’t spend your days writing and editing, you’re probably not great at it. Do you golf some weekends? Your golf pro lives and breathes golf. He’s golfed every day for decades and also gives lessons. That’s how much better a professional writer is against pretty much any good writer at your company.
Persuade, communicate clearly, and represent your business accurately with professional help.
4. SEO Experts
SEO used to be so easy. You layered in your keywords and you were set. But that’s not the way of the online world anymore. In fact, it hasn’t been the case for a long time. Digital marketing is a complex balancing act on shifting ground. In fact, SEO experts spend almost all of their time researching algorithms and techniques to make their clients searchable and relevant.
If you want to stand out online, augment your digital marketing with an SEO expert.
5. IT Support
Treat your technology as if it’s a car. You put gas and windshield wiper fluid in it. But you know that’s not enough to keep it running well. So, you schedule regular tune-ups, and you take your car to a mechanic when it’s acting funny. You don’t call your employee who knows how to change his oil and yell at him about the weird noise your car is making.
Outsourced IT support means peace of mind with up-to-date technology that works.
Outsourcing Jobs Can Allow You to Grow Your Business
Just remember, you aren’t hiring permanent employees, so the rules are different. You’re paying for time and expertise that other people are willing to pay the same price (or more) for, so be courteous, respectful, and professional. And one day if you want to hire your freelancer full time, you might have a shot at getting him to come on board.
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