Five Ways a Web Copywriter Can Boost Your Conversion Rates

January 27, 2015

increase-conversions


If you’ve got a product that you have absolute confidence in and a website that looks good and is user-friendly, it can be somewhat frustrating if your actual sales don’t reflect this positive perception. At this point you may well begin to wonder if your product or service is really as good as you think it is, or whether your website is really all that after all. But the answer to your online malaise may in fact lie within your content, and that is something that can be easily fixed by a talented web copywriter.


It’s up to your web designer to make sure that your website looks the part, and your product manager to ensure that your product range is up to scratch. Similarly, it’s the role of a web copywriter to tell people everything they need to know about your products or services, and to convince them that it’s worth paying for. Here we take a look at five ways that a web copywriter can boost your conversion rates and increase the overall success of your business online.



  1. They can illustrate the benefits of your offerings

One thing that all good copywriters know is that you should talk of benefits rather than features. If you say “our new product has x, y and Z”, you’re more likely to bore your prospective customers rather than anything else. But if you instead say “Our product will make x much easier for you”, or “you’ll never have to do y again once you sign up with us,” you engage them completely by telling them how their life will be better if they opt for whatever it is that you have to offer.



  1. A web copywriter can create strong ‘calls to action’

Too many websites start strong and then peter out. The key to converting as many visitors as possible into paying customers lies at the very end of each and every page of your content – in the call to action (or CTA). This should at the most basic level tell the reader what to do next and how to do it. But the best CTAs will also provide at least one compelling reason for taking that action.



  1. They can write in a tone and style that your audience can relate to

One of your main aims with your website is to engage and hold the attention of the people who visit it. An experienced web copywriter will have the versatility to adapt their style of writing so that it not only fits with your brand voice, but connects with your customers on a personal level.



  1. They can create compelling off-site content and social content

It’s not just on your own website where a copywriter can work their magic. By creating guest posts to be placed on high-profile external blogs related to your sector, creating articles and social media content of various descriptions, they can drive additional traffic to your site.



  1. They can give your brand a memorable personality

All truly successful online businesses have their own distinct personality that people can instantly recognise. The voice with which your business speaks online should be as clear and memorable as your logo.

Digital & Social Articles on Business 2 Community

(271)

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.