Category Archives: PPC Metrics

A Welcome Email Can Improve Your Overall CTRs If You Do the Following

Ali Faagba December 10, 2020 Email open rates and click-through rates are witnessing a steady decline, recent research from Campaign Monitor has found. While more than enough has been said about using a welcome email to build rapport, and about timeliness, and about subject lines, we seldom talk about what subscribers are looking for in … Continue reading A Welcome Email Can Improve Your Overall CTRs If You Do the Following

3 Must-Do PPC Tips During COVID-19 with Real-Life Success Stories

Mihai Serban — May 27, 2020 The COVID-19 pandemic has affected every corner of the digital world, especially media budgets and how they are being spent. Recent reports show that Facebook and Google stand to lose over $ 44 billion in ad revenue due to the continuing global shutdown. As expected, businesses have reacted to … Continue reading 3 Must-Do PPC Tips During COVID-19 with Real-Life Success Stories

3 PPC Fundamentals You Shouldn’t Overlook When Launching Google Ads Campaigns

Pauline Jakober — February 11, 2020 By the time you become a PPC pro, you’ve probably launched hundreds of Google Ads campaigns. But even with all this experience, you can sometimes overlook key PPC fundamentals in a rush to get ads live — or when grappling with Google Ads changes and updates. And naturally, this … Continue reading 3 PPC Fundamentals You Shouldn’t Overlook When Launching Google Ads Campaigns

How to create an ROI-based management approach for paid search success

Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account. Megan Taggart on June 29, 2018   Pay-per-click (PPC) practitioners with mediocre skills simply maintain accounts. Average practitioners step up the game a little by optimizing accounts. The truly effective pro, however, has … Continue reading How to create an ROI-based management approach for paid search success

4 PPC Metrics That Get More Attention Than They Deserve

Pauline Jakober — April 13, 2018 Follow @GrpTwentySeven — April 13, 2018 It’s not uncommon for people new to paid search to get overly focused on certain PPC metrics. While I applaud their interest, I often find that those metrics—in isolation—aren’t terribly useful. At the same time, I can understand the fascination with certain numbers. … Continue reading 4 PPC Metrics That Get More Attention Than They Deserve