Pauline Jakober — February 11, 2020 By the time you become a PPC pro, you’ve probably launched hundreds of Google Ads campaigns. But even with all this experience, you can sometimes overlook key PPC fundamentals in a rush to get ads live — or when grappling with Google Ads changes and updates. And naturally, this … Continue reading 3 PPC Fundamentals You Shouldn’t Overlook When Launching Google Ads Campaigns
Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data. Jacob Baadsgaard on November 27, 2019 One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real … Continue reading Back to basics: Understanding your paid search metrics
RJ Jacques — February 5, 2019 — February 5, 2019 PPC can be a valuable tool for improving visibility, messaging, and customer acquisition for just about any business. But many times, when companies try to handle their own paid search campaigns, the results can be lackluster or non-existent. Don’t lose hope. No matter your ad … Continue reading Improve PPC Performance With These 9 Steps
Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account. Megan Taggart on June 29, 2018 Pay-per-click (PPC) practitioners with mediocre skills simply maintain accounts. Average practitioners step up the game a little by optimizing accounts. The truly effective pro, however, has … Continue reading How to create an ROI-based management approach for paid search success
Pauline Jakober — April 13, 2018 Follow @GrpTwentySeven — April 13, 2018 It’s not uncommon for people new to paid search to get overly focused on certain PPC metrics. While I applaud their interest, I often find that those metrics—in isolation—aren’t terribly useful. At the same time, I can understand the fascination with certain numbers. … Continue reading 4 PPC Metrics That Get More Attention Than They Deserve
Everyone loves a free PPC audit, but columnist Pauline Jakober warns that your auditing agency needs to understand your business goals and context in order to provide you with valuable insights. Pauline Jakober on October 31, 2017 If you run a PPC agency, you’ll know it’s not that unusual for clients to occasionally bring … Continue reading How to ensure your external PPC account audit isn’t a waste of time
Andy Beohar — May 5, 2017 Follow @sevenatomsbuzz— May 5, 2017 Developing account structure for a new AdWords account can be a daunting task. After all, account structure is what ultimately sets up your campaigns to be either a success or a fiery disaster. But don’t bury your head in the sand just yet—we’re here … Continue reading PPC Management Agency Insider Tips for PPC Account Structure
Stephen Claridge — December 15, 2016 — December 15, 2016 What is Cost Per Acquisition? The CPA (cost per acquisition) metric simply looks at the cost of getting someone to do what you desire whether that be a sale, sign-up, email submission, etc. As a Search Engine Marketing specialist, I will consider CPA’s role in … Continue reading How to Find & Improve Your Cost Per Acquisition in PPC
Stephanie Heitman — December 9, 2016 Follow @stephheitman— December 9, 2016 Quality Score is an important component of your search advertising campaign. But what is it exactly, and how does it affect your results? First, a brief refresher on what your Quality Score is. Google assigns your search ads a Quality Score using a scale … Continue reading 3 Reasons Quality Score is Important for PPC
Eric Seal — November 4, 2016 — November 4, 2016 Compared to conversions, click through rates (CTR) don’t seem nearly as important. Clicks don’t make you any money—at least, not directly. However, if customers don’t click, they can’t convert. So click through actually ends up being really important to your overall business. No clicks = … Continue reading 11 Easy Ways to Increase Your Organic Click Through [Infographic]
