Category Archives: PPC Metrics

How to create an ROI-based management approach for paid search success

Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account. Megan Taggart on June 29, 2018   Pay-per-click (PPC) practitioners with mediocre skills simply maintain accounts. Average practitioners step up the game a little by optimizing accounts. The truly effective pro, however, has … Continue reading How to create an ROI-based management approach for paid search success

4 PPC Metrics That Get More Attention Than They Deserve

Pauline Jakober — April 13, 2018 Follow @GrpTwentySeven — April 13, 2018 It’s not uncommon for people new to paid search to get overly focused on certain PPC metrics. While I applaud their interest, I often find that those metrics—in isolation—aren’t terribly useful. At the same time, I can understand the fascination with certain numbers. … Continue reading 4 PPC Metrics That Get More Attention Than They Deserve

11 Easy Ways to Increase Your Organic Click Through [Infographic]

Eric Seal — November 4, 2016 — November 4, 2016 Compared to conversions, click through rates (CTR) don’t seem nearly as important. Clicks don’t make you any money—at least, not directly. However, if customers don’t click, they can’t convert. So click through actually ends up being really important to your overall business. No clicks = … Continue reading 11 Easy Ways to Increase Your Organic Click Through [Infographic]