Is your content turning your visitors into subscribers? Columnist Brian Massey walks you through key strategies you can try on your content landing pages to get your visitors to take action. Brian Massey on November 7, 2016 at 12:01 pm This summer, I presented at the Content Marketing Institute’s Content Marketing World conference. There I … Continue reading Turning content pages into lead generators
Sarah Goodall — October 28, 2016 Follow @sarahgoodall— October 28, 2016 For businesses stepping into employee advocacy for the first time, the temptation to command and control the content will be irresistible. After years of telling employees to steer clear of social media at work, letting them share content not authorised by the brand may … Continue reading Turning Employee Advocacy On Its Head
by Christine Watts Follow @IOUFinancialOctober 24, 2016 Window shopping for some is a pastime, and for others it’s a way to see what deals and sales are for the taking. Do not let a window shopper just glance in your store and move on! By simply following these four steps, you will ensure that the … Continue reading Turning Window Shoppers into Sales: 4 Simple Ways to Bring Outside Shoppers In
by Bill ConnOctober 3, 2016 Do you ever get the feeling that your marketing content is falling on deaf ears? You finely tune the strategy, digging in to understand what’s going on in your market and the pain points driving your customers. You come up with a killer idea for a campaign. It’s all hands … Continue reading Data Storytelling: Turning Crickets into Conversation
by Zach Heller July 17, 2016 Follow @zhellerJuly 17, 2016 The typical marketing funnel looks like this: Awareness Interest Consideration Intent Purchase There are several different variations, depending on where you’re looking or who you’re asking. But this will do for the purposes of this post. In the past decade or so, many have added … Continue reading Turning Loyal Customers into Brand Advocates
by Miranda Paquet July 17, 2016July 17, 2016 I know — it’s scary at first. Your customer relationships mean everything to your business, and you don’t want to damage your relationships with impersonal, automated messages. Unfortunately, that’s what a lot of businesses send when they start using email marketing automation. You want to save time, … Continue reading How to Use Email Marketing Automation, Without Turning Your Subscribers Off
by Ahmad Raza July 1, 2016 Follow @ThisIzSpartaJuly 1, 2016 1. Back to Basics To make lasting change in both your personal and corporate finances, you need to identify key areas where you can improve. I know, creating a list of “opportunities” isn’t exactly crazy or exciting. But, the resulting change can be. If you … Continue reading 5 Crazy Ideas for Turning Financial Challenges into Game Changers
by Sean Hargrave, , Staff Writer, June 15, 2016 Lots of brands are getting used to segmenting customers according to their activity and purchasing history because it just makes sense to use data about where they are in a sales funnel, in order to inform the next marketing message they should be exposed to. But … Continue reading How Email Is Turning Lookers Into Bookers
Marketers, Leslie Fine said, will increasingly focus more on their destinations and less on the step-by-step turns to get there. Barry Levine on March 31, 2016 You don’t have to go very far in the marketing tech space these days to bump into predictive technology that scores future customers, system intelligence that puts unnoticed … Continue reading Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting
by Randy Milanovic February 26, 2016 Follow @kayak360February 26, 2016 Recently, I talked about the hidden costs of PPC management and the companies that deploy a managed/commissioned approach to them. The art of attracting paid search traffic is a huge topic, though, and there is another side to the coin. Use AdWords intelligently, and you … Continue reading Turning Pay Per Click Into Clicks That Pay
