John Smith — December 2, 2016 
Today’s businesses are no stranger to social media marketing. With millions of people joining these platforms, they have turned out to be a goldmine of resources, leads and growth opportunities. While Facebook and Twitter have garnered an immense popularity over the years, LinkedIn has recently emerged as one of the valuable platforms that generate good results.
LinkedIn is one of the most powerful tools for businesses nowadays. It can be used to post jobs, answer queries and build meaningful business relationships. Therefore, having a presence on LinkedIn is of utmost importance. The good news is, creating and maintaining a LinkedIn profile for your business is inexpensive.
Let’s take a look at some of the best ways you can promote your business on LinkedIn.
Create a Compelling LinkedIn Company Profile Page
The first step to promote your business on LinkedIn involves creating an effective company profile page. Once you have created your personal LinkedIn profile page, log in, go to ‘Interests’ at the top of your profile and select ‘Companies’ from the drop-down menu. On the right-hand side of the screen, you can select ‘Create a Company page’ to get started. You would need to fill in the details accurately to create a complete company profile page. A completed profile becomes more noticeable.
It is always recommended to use a professional photo to make your company profile unique. Many use the business logo as the profile image for the company page. You will have enough scope to experiment with the banner image. You can use an image that represents your business. For example, the interior of your business establishment, a picture of a satisfied customer using one of your products, an image containing the tagline of a recent campaign that your company has started and so on.
Add Showcase Pages
Did you know that LinkedIn has 467 million members? This provides an excellent opportunity to market your products and services. This is where the Showcase Pages become relevant.
You can use these pages to introduce your prospective customers and future employees to what your company does best. For example, if your business is associated with the real estate industry and specialises in creating 3D animations or 3D mobile apps for showcasing properties, you should definitely include that in the Showcase Page.
You can link the Showcase Pages to almost anything. For example, you can use the links to the product demonstrations, how-to guides and so on.
Publish Quality Content
As many as 21% of marketers say that LinkedIn is one of the most important social networking sites that they use for growing their businesses. While marketing your products and services is one of the ways to get the most out of your LinkedIn page, you should keep in mind that LinkedIn is not a direct sales channel. It is more of a discussion forum where industrialists, jobseekers, various kinds of professionals come together to learn more about business trends etc. and share their insights. Therefore, you would need to publish content accordingly.
Visuals and bite-sized contents are quite popular among LinkedIn users. It is wise to create good quality content that can be consumed quickly to make people coming back for more information to your company profile page. Additionally, you can also post company news updates, helpful tips and resources related to your industry to increase the engagement.
Another way to improve engagement of your LinkedIn profile page is by promoting a discussion about the content that you share. For example, if you are sharing a link to a post that contains a list, you can consider asking your readers to add points to the list to make it complete.
Keep Building Followers
You can keep promoting your business by increasing the number of followers on your company profile page. For this, you can consider getting your employees on-board by encouraging them to create their profile pages and adding them to your business page. You can ask your employees to optimise their LinkedIn profile pages individually. You can also ask them to share their insights on the updates that you post.
In addition to that, you can also include the link to your company’s LinkedIn page in your other social media profiles. A follow button on your website leading to your LinkedIn page will also help in increasing your reach.
Monitoring the metrics will help you understand how well LinkedIn is working for your business. This will also help in identifying whether your strategies need any adjustment and you can implement those accordingly.
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