Jo Shaer — March 5, 2019 Follow @JoShaer — March 5, 2019 Inbound Marketers are always banging on about the importance of a company’s Buyer Persona and yet, if you ask most business owners who they want to appeal to, they will almost always say EVERYONE! The problem is that by trying to appeal to … Continue reading What is a Buyer Persona?
Valentine’s Day Ad Spend Up, But Searches Down by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday It’s not uncommon for people to search for items online and then give their spouse or significant other a list of suggested gifts. More women than men do this. In practice, the formality is intended to keep all parties happy. … Continue reading Valentine’s Day Ad Spend Up, But Searches Down
57% Of Consumers Require Five-Star Online Rating by Laurie Sullivan , Staff Writer @lauriesullivan, (December 07, 2018) A report released Friday found that consumers read an average of 10 reviews before trusting a business — up from 7 in 2017 — and 40% of consumers are only impacted by reviews written within the last two weeks. … Continue reading 57% Of Consumers Require Five-Star Online Rating