Category Archives: Consumer Behavior

Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds

Consumers age 18 to 34 are the most open to data sharing. Greg Sterling on October 23, 2019 Two recent surveys sponsored by BritePool show a high level of consumer concern about privacy and, if given the option, that a majority would decline to allow online publishers to sell or transfer their personal information. CCPA, … Continue reading Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds

5 Reasons Consumption-Based Customer Success Is Different

Nick Mehta — October 10, 2019 Follow @nrmehta Every meeting I have with leaders about customer success starts pretty much the same: “Nick, before we get started, I want to let you know that our business is a little different from most typical companies.” The myth of the unique business model Maybe you’ve heard this … Continue reading 5 Reasons Consumption-Based Customer Success Is Different

What Consumers Do Not Trust About Technology

What Consumers Do Not Trust About Technology by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday Many consumers do not trust technology, suggesting that search marketers may need to rethink the use of bots and services that send consumers through an automated loop where they eventually end up talking to a bot built on artificial intelligence. The … Continue reading What Consumers Do Not Trust About Technology