Category Archives: Consumer Behavior

Celebrity influencers are a turnoff for some consumers

While influencer marketing is booming, new research suggests it might be a turnoff, especially for older, more valuable customers. Kim Davis on December 20, 2023 Influencer marketing is booming across social channels, with the value of the industry expected to surpass $ 20 billion in 2023 and over 80% of marketers attesting to its effectiveness. … Continue reading Celebrity influencers are a turnoff for some consumers

Don’t Overlook Your Most Lucrative Consumer Segment

Don’t Overlook Your Most Lucrative Consumer Segment by Shelly Schroedl , March 7, 2023   The following was previously published in an earlier edition of Marketing Insider. Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest … Continue reading Don’t Overlook Your Most Lucrative Consumer Segment

Will Consumers Buy Products Based On Recommendations From ChatGPT?

Will Consumers Buy Products Based On Recommendations From ChatGPT? by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2023 Research companies have begun to publish data on what people really think about ChatGPT. And so the transformation of search has begun. With so many changes expected for Google Search and Microsoft Bing, marketers need a sense … Continue reading Will Consumers Buy Products Based On Recommendations From ChatGPT?

The Great Cutback: Most Consumers Are Reducing Their Spending

The Great Cutback: Most Consumers Are Reducing Their Spending by Ray Schultz , Columnist, December 29, 2022 Consumers are adhering to their guilty pleasures — even as they worry about inflation and other threats to their finances. For instance, some people are continuing their consumption of cigarettes/vaping, alcohol and marijuana, according to Jungle Scout’s Consumer … Continue reading The Great Cutback: Most Consumers Are Reducing Their Spending

Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself

Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself by Hunter Thurman , December 23, 2022 The following was previously published in an earlier edition of Marketing Insider. As product marketers face inflationary pressures, many wonder, at what point will people switch from premium to store brands? But neuroscience reveals this fallacy. Consumer data shows … Continue reading Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself

Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend

Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend by Laurie Sullivan  @lauriesullivan, November 4, 2022 Saks, a digital platform for luxury fashion, has unveiled its latest Saks Luxury Pulse survey of luxury shoppers. The company has an exclusive partnership with Saks Fifth Avenue stores. Emily Essner, Saks CMO, said 76% of the … Continue reading Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend