Category Archives: Consumer Behavior

Adapting Conversion Funnels to Suit Consumer Behavior in the New Normal

Adapting Conversion Funnels to Suit Consumer Behavior in the New Normal Dmytro Spilka / 21 Mar 2022   From a marketing perspective, digital acceleration has been accompanied by noticeable changes in the purchasing behavior of consumers. Data shows that consumers across several global institutions are shifting to more value-based purchasing – with a greater emphasis … Continue reading Adapting Conversion Funnels to Suit Consumer Behavior in the New Normal

Do Consumers Really Care About Socially Conscious Marketing?

Do Consumers Really Care About Socially Conscious Marketing? by Maarten Albarda , Featured Contributor, November 24, 2021 The following was previously published in an earlier edition of Media Insider. There is a growing body of research that says consumers care about their world and the impact businesses have on it. According to a Sogeti Cap … Continue reading Do Consumers Really Care About Socially Conscious Marketing?

Consumer tolerance for traditional advertising continues to fall

They’re especially growing weary of ads in digital video, says a new IAB report. Kim Davis on October 18, 2021 In a new report, “Outlook 2022: The US Digital Advertising Ecosystem,” the IAB spells out bluntly the changes in consumer expectations of advertising. As for traditional advertising, they are tired of it and especially when … Continue reading Consumer tolerance for traditional advertising continues to fall

How to Keep Pace with Consumer Spend On and Offline

Lisa Schwarz July 17, 2021 Consumers spent $ 861.12 billion online with U.S. merchants in 2020, up 44% year-over-year, according to estimates from Digital Commerce 360. It’s no surprise that virtual credit card swipes were in full force during the pandemic, with at-home delivery options expanding significantly. But even as shoppers return to brick and … Continue reading How to Keep Pace with Consumer Spend On and Offline

Consumer Preferences for Personalization

Larisa Bedgood October 15, 2020 Personalization has completely changed marketing strategies and today’s consumers are increasingly looking for personalized experiences in many of their brand interactions. Delivering the types of personalized experiences consumers crave requires a fine balance of using both data and technology to understand consumers and communicate with messaging they are most apt … Continue reading Consumer Preferences for Personalization