Category Archives: Facebook Targeting

A transparency tool for Facebook advertisers is what marketers want most

Facebook has yet to deliver a “clearing-house solution” for advertisers, but marketers are ready for more transparency and measurement capabilities. Amy Gesenhues on May 8, 2019 Facebook has spent well over a year addressing user safety and data security concerns. Since 2017 it has more than doubled its security team, announced new content review policies, … Continue reading A transparency tool for Facebook advertisers is what marketers want most →

How to Use Facebook Offers to Sweeten the Deal & Drive Conversions

Facebook Targeting

Ana Gotter — May 7, 2018 Follow @ana_gotter — May 7, 2018 When I was in sales at Kay Jewelers, I learned to recognize The Pause. This is what happened when I tested closing, and the customer just wasn’t quite there yet. They got a wrinkle in their brow, frowned, and normally threw in a … Continue reading How to Use Facebook Offers to Sweeten the Deal & Drive Conversions →

How To Use Facebook’s Offline Activity Custom Audience For Retargeting

Facebook Targeting

By Richa Pathak November 22nd, 2017 Do you want to retarget your offline event customer in Facebook? Do you know how to create the offline event custom audience? This article will help you discover how to create the offline events and new offline activity custom audience for your Facebook ads. To beat the competition … Continue reading How To Use Facebook’s Offline Activity Custom Audience For Retargeting →

7 Tips to Improve Facebook Targeting

Facebook Targeting

Mickie E Kennedy — January 23, 2017 Follow @ereleases— January 23, 2017 If you use Facebook for advertising your business, you probably have already seen just how many different ways you can market to potential customers. Even the smallest change you make, like switching out an image or changing the tone can make a big … Continue reading 7 Tips to Improve Facebook Targeting →