Jeannie WaltersMay 19, 2015 How do you know if your customer experience is working? REALLY working? Analytics and data tell you part of the story. If the numbers go up, then you can believe things are working, right? And if the numbers tell you a different story, then you better shape up your experience. But … Continue reading Digital Moments of Truth: Are You Mapping the Micro?
Paul KeijzerMay 2, 2015 Once upon a time there used to be a discussion around the topic of whether social media profiles would replace the traditional CV. And though most companies still ask for some form of a resume – whether one uploaded by the applicant or created through a job portal, your social profiles … Continue reading The Truth About Social Profiles and 3 Actions to Attract Recruiters
Marc HummelApril 21, 2015 An unseemly tirade for retailers with ambition: Part 3 We’ve been venting a lot lately. Thanks for listening. We got most of our frustrations out in our recent rant about personalization, but there are some things that we think we should clear up. Lots of marketers know personalization is something they … Continue reading A Counter-Intuitive Truth: Personalization CAN Scale
Erika DicksteinMarch 25, 2015 You know those images on the homepages of websites that change and promote different things? We call them “sliders” (or sometimes “carousels”). Have you noticed how ubiquitous sliders have become in website design? It’s easy to understand why they are so popular. For one thing, they provide a way to double, … Continue reading The Truth About Sliders
Personal Branding BlogMarch 24, 2015 For the last 30 years US parents, schools and youth athletic teams were all fed a singular, central message about how to rear successful children and guess what? They were wrong. All the developmental literature and experts have been pumping out the message: self-esteem is the #1 ticket to success. … Continue reading Shocking Truth about Self-Esteem Revealed!
Robert GlazerMarch 20, 2015 On the surface, an affiliate program seems like a straightforward pay-for-performance setup. You simply kick back part of a sale to the third-party website that drove a customer to your site. No risk; all reward. In fact, it feels so much like a traditional sales commission structure that it’s hard not … Continue reading The Truth About Affiliate Revenue
Sean KimJanuary 31, 2015 There’s a big dilemma that’s going through every entrepreneur’s mind when they first get started. Should I focus on my strengths or my weaknesses? “I feel like I can sell anything to anyone! But I also need to learn how to code and design websites… There’s just not enough time in … Continue reading The Truth About Being a Jack of All Trades
Liz Kislik November 18, 2014 Why do so many folks hate feedback so much that they resist giving or receiving it? Most people in the workplace categorize feedback as an uncomfortable, maybe even painful part of work life because of the negative feedback they’ve either had to give or receive in the past. In … Continue reading The Truth About Workplace Feedback
Contributor Shari Thurow explores the much touted three-click rule. Do you abide by it in your UX work? Shari Thurow on October 24, 2014 As a web professional, I believe in ongoing education and training. I attend industry conferences, webinars, and other events on the topics of usability, web design and development, information architecture, and … Continue reading User Experience Myth Or Truth: The Three-Click (Or Tap) Rule
By Scott Raynor, Published October 14, 2014 A look at the different understandings of what constitutes as viral content exposes the rare nature of what ultimately drives content to go viral. What does it actually mean to go viral? We hear a lot about what increases the likelihood of making content “go viral,” … Continue reading How Defining Virality Reveals The Truth About Viral Content
