Aastha Sirohi — November 20, 2018 — November 20, 2018 Aim to hit the target; if you miss the first time, retarget. That sounds like great advice for almost everything we do. What is retargeting when we look at it from our own life’s perspective? Targeting to lose weight by the end of the year … Continue reading What is Retargeting: How to Stay Top of Mind With Site Visitors
Brandon Redlinger — October 12, 2018 Follow @brandon_lee_09 — October 12, 2018 As long as reps are around to sell products, there are two inevitable truths: email will never die, and neither will the desire to connect with decision makers. The challenge is the volume of emails being sent is skyrocketing, and the changes of … Continue reading How Can Reps Reach Decision Makers at Their Target Accounts?
William Comcowich — August 20, 2018 Follow @GleanTeam — August 20, 2018 Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a positive to negative scale indicates how consumers feel about company products, the company’s response to current news, or the seriousness of a recent PR … Continue reading How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion?
The target account list forms the foundation of Account-Based Marketing. Contributor Peter Isaacson explains different approaches and ideas you can employ for assembling this key strategic element. Peter Isaacson on June 22, 2018 One of the biggest misconceptions people have about Account-Based Marketing (ABM) is that it takes a lot of work to get an … Continue reading How to create, operationalize and maintain a target account list
Karl Sakas — June 5, 2018 Follow @KarlSakas — June 5, 2018 Tired of tiny clients who demand too much? Your agency might have a Client Dilution problem. Here’s how to fix it! During an agency consulting project several years ago, I discovered the agency had been working for $ 5 an hour. How did … Continue reading Fixing Your Client Dilution Problem
Leading e-commerce brands such as Sephora, Jabong, Watchfinder invest heavily in nurturing their customers, which makes it possible for them to receive 76% of the revenue from repeat customers.
Burke Alder — March 6, 2018 — March 6, 2018 Customer success isn’t limited to a single department. Every single person at an organization touches the customer lifecycle, whether it’s marketing at the pre-buying stage or product in the adoption stage. While it can be easy to onboard a customer and keep them stuck in … Continue reading The Outcome Customer Journey: Defining Customer Handoffs, Success Metrics, and Outcomes Between Departments
Laura Donovan — June 5, 2017 Follow @thewordpro— June 5, 2017 BABY BOOMERS Baby Boomer is a term referring to a person who was born between 1946 and 1964. The Baby Boomer generation makes up a substantial portion of the North American population, representing nearly 20% of the American public.1 Most businesses dismiss the Boomers … Continue reading Targeting Your Audience: From the Boomers to Gen Y (& Everything In Between!)
Maranda Dziekonski — November 24, 2016 Follow @marandasays— November 24, 2016 In my previous article, I covered how to hire your first Customer Success Manager. Now that you have “the one”, how do you get them up and running? Onboarding the first person into a new department can be challenging (almost as challenging as finding … Continue reading Onboarding The First Member of Your Customer Success Team
Columnist Katy Keim says it’s about time marketers use customer data to know more, see more and do more. Katy Keim on August 16, 2016 We think we know our customers. We think we understand what motivates, drives and excites them. We think that, thanks to all this “big data” we have at our … Continue reading The best marketers know more about their customers