Category Archives: Customer Targetting

How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion?

William Comcowich — August 20, 2018 Follow @GleanTeam — August 20, 2018 Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a positive to negative scale indicates how consumers feel about company products, the company’s response to current news, or the seriousness of a recent PR … Continue reading How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion?

The Outcome Customer Journey: Defining Customer Handoffs, Success Metrics, and Outcomes Between Departments

Burke Alder — March 6, 2018 — March 6, 2018 Customer success isn’t limited to a single department. Every single person at an organization touches the customer lifecycle, whether it’s marketing at the pre-buying stage or product in the adoption stage. While it can be easy to onboard a customer and keep them stuck in … Continue reading The Outcome Customer Journey: Defining Customer Handoffs, Success Metrics, and Outcomes Between Departments

Targeting Your Audience: From the Boomers to Gen Y (& Everything In Between!)

Laura Donovan — June 5, 2017 Follow @thewordpro— June 5, 2017 BABY BOOMERS Baby Boomer is a term referring to a person who was born between 1946 and 1964. The Baby Boomer generation makes up a substantial portion of the North American population, representing nearly 20% of the American public.1 Most businesses dismiss the Boomers … Continue reading Targeting Your Audience: From the Boomers to Gen Y (& Everything In Between!)