Category Archives: Customer Targetting

How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion?

William Comcowich — August 20, 2018 Follow @GleanTeam — August 20, 2018 Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a positive to negative scale indicates how consumers feel about company products, the company’s response to current news, or the seriousness of a recent PR … Continue reading How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion?

Powerful Strategies For Shopify Stores To Retarget Zombie Customers

By Pravya Pravin April 19th, 2018   An average e-commerce business allocates 80% of its budget on acquisition, while 41% of overall revenue comes from repeat customers. That’s almost half of the revenue you can bag without leaping into acquisition costs. Learn more about how you can turn your customers into repeat users and loyal advocates. … Continue reading Powerful Strategies For Shopify Stores To Retarget Zombie Customers

The Outcome Customer Journey: Defining Customer Handoffs, Success Metrics, and Outcomes Between Departments

Burke Alder — March 6, 2018 — March 6, 2018 Customer success isn’t limited to a single department. Every single person at an organization touches the customer lifecycle, whether it’s marketing at the pre-buying stage or product in the adoption stage. While it can be easy to onboard a customer and keep them stuck in … Continue reading The Outcome Customer Journey: Defining Customer Handoffs, Success Metrics, and Outcomes Between Departments

Targeting Your Audience: From the Boomers to Gen Y (& Everything In Between!)

Laura Donovan — June 5, 2017 Follow @thewordpro— June 5, 2017 BABY BOOMERS Baby Boomer is a term referring to a person who was born between 1946 and 1964. The Baby Boomer generation makes up a substantial portion of the North American population, representing nearly 20% of the American public.1 Most businesses dismiss the Boomers … Continue reading Targeting Your Audience: From the Boomers to Gen Y (& Everything In Between!)

Running Before You Walk: What You Need to Know About Personalization

by Alex Birkett May 6, 2016May 6, 2016 Web personalization is all the rage, but are you trying to run before you’ve learned how to walk? Don’t trip and stumble in your drive to master shiny, new techniques – instead, learn what you need to get accomplished first, and what the pitfalls are if you … Continue reading Running Before You Walk: What You Need to Know About Personalization