Category Archives: Small Business Marketing

How to Market Your Small Business on a Shoestring Budget

Gessell Wolitski — October 17, 2018 Follow @gessellw — October 17, 2018 Small business marketing can be tough, especially when your business is in a competitive industry. A highly-targeted, multichannel marketing campaign is one of the best ways drive conversions and grow quickly, but the cost grows quickly too. If you are just starting out … Continue reading How to Market Your Small Business on a Shoestring Budget

3 Marketing Tacks Small Businesses Can Borrow from Big Brands

Dipti Parmar — May 28, 2018 Follow @https://twitter.com/dipTparmar — May 28, 2018 You’d think it’s a no-brainer for small businesses to go all out with their marketing on digital channels, in order to level the playing field somewhat with their bigger competitors. Surprise, surprise. A study by Clutch found that only 71% of small businesses … Continue reading 3 Marketing Tacks Small Businesses Can Borrow from Big Brands

The Art of Small Business Marketing Choices

Liesha Petrovich — April 26, 2018 Follow @lieshapetrovich— April 26, 2018 Small businesses are the lifeblood of our economy. They are the heart of our small towns and the dream job for many aspiring entrepreneurs. They are also incredibly challenging to manage. Corporations don’t have unlimited resources, but they generally have bigger marketing budgets than … Continue reading The Art of Small Business Marketing Choices

Small Business Local Ad Dollars Move From Facebook To YouTube

Small Business Local Ad Dollars Move From Facebook To YouTube by Laurie Sullivan  @lauriesullivan, March 22, 2018 Borrell Associates expects total local advertising budgets to rise 5.8% compared with the previous year. Non-digital advertising will fall by 2.2%, whereas digital will rise 12.7%. In total, advertisers will spend $126.8 billion this year. Local digital advertising … Continue reading Small Business Local Ad Dollars Move From Facebook To YouTube

How to Write Small Business Marketing Copy that Makes Customers Buy

Matt Brennan — March 12, 2018 Follow @MattLBrennan — March 12, 2018 Free-Photos / Pixabay For many small businesses, writing your own marketing copy becomes the sensible, practical move. Maybe it’s what makes sense for the budget, or maybe there’s someone within the business who has the previous experience to be able to pull this … Continue reading How to Write Small Business Marketing Copy that Makes Customers Buy

Marketing Your Small Business at Local Community Events

Tabitha Jean Naylor — February 26, 2018 Follow @TabithaNaylor — February 26, 2018 There are a lot of methods available when it comes to marketing, but using community events to market your business can be more beneficial than it sounds. Local event such as street fairs, holiday markets, parades, art walks, outdoor concerts, and sidewalk … Continue reading Marketing Your Small Business at Local Community Events

Successful Marketing Tricks for Small Businesses in 2018

Nicole Boyer — February 21, 2018 Follow @nicoleboyernr — February 21, 2018 StartupStockPhotos / Pixabay Small businesses have been eyeing a bigger share of the market. Sadly, every new marketing style seems to favor enterprises with a big budget. Nonetheless, there are new subtle practices that young startups can use to get ahead of the … Continue reading Successful Marketing Tricks for Small Businesses in 2018