Farah Kim April 2, 2021 Quick question: What do you understand by the term, ‘digital branding?’ Over the course of my decade-long experience, I’ve received some interesting responses to this question. Some say: It’s a trend. It’s a fancy website and logo. It’s advertising. It’s image building. Others say: It’s what consumers think about their … Continue reading Why Small Businesses Need to Invest in Digital Branding to Survive the Competition
Sergio Fetter January 13, 2021 For many years, advertising was a hefty expense. For a small business, paying for billboards, commercials, radio ads, etc., was somewhat unattainable. However, with the dawn of technology, the marketing and advertising strategy of a small business doesn’t require a large budget to be effective. Today, you can promote your … Continue reading 7 Free Ways to Advertise and Promote Your Small Business
Debra Murphy October 28, 2020 Sometimes we need to get back to basics when creating a marketing strategy for your small business. In many conversations with small business owners, I have realized that my conversation with them seems to focus on the same topics. They want to do some type of marketing because “someone said … Continue reading Small Business Marketing Strategy – 5 Things You Need to Know
Mickie E Kennedy October 7, 2020 If you own a small business, you need to tell people what you do and why they should be your customer. The best way to do that is through small business marketing. Marketing your small business doesn’t need to be expensive. For a small investment in your time, you … Continue reading 7 Innovative Small Business Marketing Tips
Delaney Kline August 4, 2020 People are spending more and more time on their phones these days – especially younger generations, making social media an increasingly effective way to market your business. Social media is a great way for consumers to understand and research a brand before making a purchase. But not all businesses are … Continue reading Why Social Media Should Be a Priority for Every Small Business
Brett McHale — June 3, 2020 The COVID-19 pandemic has certainly impacted digital marketing agencies large and small. But the reality of the business models is that small and large agencies are feeling the impact very differently. Larger agencies often have multiple employees to worry about and costly office rent, which can mean limited flexibility … Continue reading 6 Ways to Keep Your Small Marketing Agency Afloat During COVID-19
Corey Nydick — May 8, 2020 Both physical and network security matter to protect a small business while closed. As you lock down your locations, document potential changes to your long-term security plan and train staff accordingly. Take time to assess new security needs like remote access and cloud solutions. In the effort to slow … Continue reading How to Secure Your Small Business During a Temporary Closure
Debra Murphy — May 5, 2020 Today’s climate has every business looking at ways to change the way they market their business. This is especially true for home services businesses. Homeowners need quality landscapers, electricians, plumbers, HVAC services and remodelers. When they need them, they will go online to find one. For those who already … Continue reading Small Business Marketing Activities – Where to Focus?
Daniel Ndukwu — February 5, 2020 I’m a small business owner who’s not ready to reinvent the wheel. We don’t have the budget, the resources, or the interest in developing a blue ocean. We do have the budget, resources, and interest in making a proven channel work for us. The challenge is that the proven … Continue reading 5 Proven Small Business Marketing Strategies for 2020
Debra Murphy — December 30, 2019 Follow @MasterfulMktg As I was working on my content audit, I came across a couple of posts on small business marketing trends for the years 2013 and 2014. As I reviewed these, I noticed something very interesting. Every trend that was listed for both 2013 and 2014 are no … Continue reading Small Business Marketing Trends That Are No Longer Trends
