Category Archives: Small Business Marketing

Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting

Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting by Sarah Bolton , Op-Ed Contributor, September 9, 2022 Small businesses (SMBs) represent the long tail of media advertising. Though small individually, their spend power is mighty in aggregate, as Facebook and Google recognized when they moved first into scalable, self-serve advertising, which … Continue reading Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting

What Is MDR and How Will It Transform Security for SMBs?

What Is MDR and How Will It Transform Security for SMBs? Gilad Maayan / 04 Aug 2022    Managed Detection and Response (MDR) is an outsourced cybersecurity service designed to protect data and assets even when threats bypass standard organizational security controls. What Is MDR? The MDR approach to security primarily focuses on protecting against … Continue reading What Is MDR and How Will It Transform Security for SMBs?

Why Small Businesses Need to Invest in Digital Branding to Survive the Competition

Farah Kim April 2, 2021 Quick question: What do you understand by the term, ‘digital branding?’ Over the course of my decade-long experience, I’ve received some interesting responses to this question. Some say: It’s a trend. It’s a fancy website and logo. It’s advertising. It’s image building. Others say: It’s what consumers think about their … Continue reading Why Small Businesses Need to Invest in Digital Branding to Survive the Competition

7 Free Ways to Advertise and Promote Your Small Business

Sergio Fetter January 13, 2021 For many years, advertising was a hefty expense. For a small business, paying for billboards, commercials, radio ads, etc., was somewhat unattainable. However, with the dawn of technology, the marketing and advertising strategy of a small business doesn’t require a large budget to be effective. Today, you can promote your … Continue reading 7 Free Ways to Advertise and Promote Your Small Business

Small Business Marketing Strategy – 5 Things You Need to Know

Debra Murphy October 28, 2020 Sometimes we need to get back to basics when creating a marketing strategy for your small business. In many conversations with small business owners, I have realized that my conversation with them seems to focus on the same topics. They want to do some type of marketing because “someone said … Continue reading Small Business Marketing Strategy – 5 Things You Need to Know

Why Social Media Should Be a Priority for Every Small Business

Delaney Kline August 4, 2020 People are spending more and more time on their phones these days – especially younger generations, making social media an increasingly effective way to market your business. Social media is a great way for consumers to understand and research a brand before making a purchase. But not all businesses are … Continue reading Why Social Media Should Be a Priority for Every Small Business

6 Ways to Keep Your Small Marketing Agency Afloat During COVID-19

Brett McHale — June 3, 2020 The COVID-19 pandemic has certainly impacted digital marketing agencies large and small. But the reality of the business models is that small and large agencies are feeling the impact very differently. Larger agencies often have multiple employees to worry about and costly office rent, which can mean limited flexibility … Continue reading 6 Ways to Keep Your Small Marketing Agency Afloat During COVID-19

How to Secure Your Small Business During a Temporary Closure

Corey Nydick — May 8, 2020 Both physical and network security matter to protect a small business while closed. As you lock down your locations, document potential changes to your long-term security plan and train staff accordingly. Take time to assess new security needs like remote access and cloud solutions. In the effort to slow … Continue reading How to Secure Your Small Business During a Temporary Closure