Category Archives: Small Business Marketing

The Art of Small Business Marketing Choices

Liesha Petrovich — April 26, 2018 Follow @lieshapetrovich— April 26, 2018 Small businesses are the lifeblood of our economy. They are the heart of our small towns and the dream job for many aspiring entrepreneurs. They are also incredibly challenging to manage. Corporations don’t have unlimited resources, but they generally have bigger marketing budgets than … Continue reading The Art of Small Business Marketing Choices

Small Business Local Ad Dollars Move From Facebook To YouTube

Small Business Local Ad Dollars Move From Facebook To YouTube by Laurie Sullivan  @lauriesullivan, March 22, 2018 Borrell Associates expects total local advertising budgets to rise 5.8% compared with the previous year. Non-digital advertising will fall by 2.2%, whereas digital will rise 12.7%. In total, advertisers will spend $126.8 billion this year. Local digital advertising … Continue reading Small Business Local Ad Dollars Move From Facebook To YouTube

How to Write Small Business Marketing Copy that Makes Customers Buy

Matt Brennan — March 12, 2018 Follow @MattLBrennan — March 12, 2018 Free-Photos / Pixabay For many small businesses, writing your own marketing copy becomes the sensible, practical move. Maybe it’s what makes sense for the budget, or maybe there’s someone within the business who has the previous experience to be able to pull this … Continue reading How to Write Small Business Marketing Copy that Makes Customers Buy

Marketing Your Small Business at Local Community Events

Tabitha Jean Naylor — February 26, 2018 Follow @TabithaNaylor — February 26, 2018 There are a lot of methods available when it comes to marketing, but using community events to market your business can be more beneficial than it sounds. Local event such as street fairs, holiday markets, parades, art walks, outdoor concerts, and sidewalk … Continue reading Marketing Your Small Business at Local Community Events

Successful Marketing Tricks for Small Businesses in 2018

Nicole Boyer — February 21, 2018 Follow @nicoleboyernr — February 21, 2018 StartupStockPhotos / Pixabay Small businesses have been eyeing a bigger share of the market. Sadly, every new marketing style seems to favor enterprises with a big budget. Nonetheless, there are new subtle practices that young startups can use to get ahead of the … Continue reading Successful Marketing Tricks for Small Businesses in 2018

Small Business Marketing Tips: How to Grow Your Business With Referrals

Aleah Taboclaon — December 22, 2017 Follow @aleahphils — December 22, 2017 It’s been said that a single customer, when well taken care of, could be more valuable than thousands of dollars in advertising. Referrals are often regarded as the most effective marketing tool. They have a higher retention, drive more sales, and can double … Continue reading Small Business Marketing Tips: How to Grow Your Business With Referrals

The 3 Components Required for Small Business Marketing Success

Patrick McFadden — December 22, 2017 Follow @patmmarketing — December 22, 2017 “Where do I begin?” It’s the most common question I hear when it comes to small business marketing. And it’s because the idea of marketing is so broad and vast. SEO. Pay-Pay-Click advertising. Content. Social media. Speaking. Advertising. Customer experience. Video. Customer journeys. … Continue reading The 3 Components Required for Small Business Marketing Success

How to Market Your Business for Small Business Saturday

John Rampton — November 20, 2017 — November 20, 2017 Since 2010, the Saturday after Thanksgiving, and sandwiched in between Black Friday and Cyber Monday. It is dedicated to supporting small and local businesses across the country. Launched by American Express, the idea behind Small Business Saturday is to helps communities thrive. The day encourages … Continue reading How to Market Your Business for Small Business Saturday