Tag Archives: Truth

Surveys: The Truth or Not The Truth

by Richard Shapiro December 10, 2015 Follow @RichardRShapiroDecember 10, 2015 Everyone receives a request to complete surveys almost daily. Some contain only one question. Others have questions within questions. Frequently, customers don’t participate in a survey because they hear their grandmother telling them “if you don’t have anything nice to say, don’t say anything at … Continue reading Surveys: The Truth or Not The Truth

CMO View: On the Challenge to Find the Single Source of Truth

Will McInnesNovember 7, 2015 A theme I hear consistently from our clients running social analytics teams (often as part of wider consumer insights or research functions) is summed up in the phrase ‘single source of truth’. What I’ve heard is that in very large enterprises, a major challenge is decision makers being fed conflicting information … Continue reading CMO View: On the Challenge to Find the Single Source of Truth

Debunking The CTR To Find Truth In Viewability

Why are so many advertisers still relying on click-through rate as the primary performance metric for their display campaigns? Columnist Roger Williams discusses the factors hindering the industry’s shift towards viewability. Roger Williams on September 18, 2015 “Viewability” is the buzzword du jour in the ad tech world, yet only a small number of advertisers … Continue reading Debunking The CTR To Find Truth In Viewability