What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the industry. Ryan Shelley on May 3, 2017 at 1:00 pm SEO is a constantly changing and growing industry. No longer is search engine optimization seen as internet “black magic,” but it is now regarded as an … Continue reading 3 predictions about the future of SEO
Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates. Janet Driscoll Miller on April 17, 2017 Like any marketing channel, SEO is an investment. Whether you’re using in-house … Continue reading Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment
Saurabh Kumar — April 5, 2017 Follow @ineptikus— April 5, 2017 Envigo recently concluded a survey on SEO trends in 2017. The survey got 100+ responses from digital marketers from brand and agency backgrounds. Their responses give good insight into their expectations from SEO and Google natural search and how it is expected to evolve … Continue reading Trends Expected in SEO (2017) [Infographic]
Oren Greenberg — March 3, 2017 Follow @orengreen— March 3, 2017 In this article, I’ll look at some of the current SEO best practices, whilst dispelling myths and outlining which tactics are redundant for brands and businesses at the moment. Primarily, this focuses on the UK market. Search engine algorithms: The infamous upgrades, Penguin and … Continue reading What Has Changed in SEO Recently?
The Benefits Of Serendipity by Aaron Baar, Staff Writer, February 21, 2017 So much of search marketing is about creating the right combination of factors to get consumers’ attention: Hours spent planning keyword campaigns and branded search terms might lead a customer to your doorstep. But don’t discount the happy accident. Every now and then, … Continue reading The Benefits Of Serendipity
Mike Templeman — February 21, 2017 Follow @miketempleman1— February 21, 2017 When you’re practicing SEO, it can be quite frustrating to note how often things change. In the SEO world, there are always new techniques and new ideas. Everyone wants their website to get found by new consumers. Everyone wants to go viral, sometimes just … Continue reading A Mantra for SEO in 2017: Combining Old and New
SEO Experts Rebrand Themselves by Laurie Sullivan, Staff Writer @lauriesullivan, February 9, 2017 “Content marketer,” “Web|digital|internet marketing manager|specialist,” “growth hacker,” “content strategist” and “Web site optimization specialist” are some of the new job titles that come to mind when Tylor Hermanson, manager, search strategy, Intouch Solutions, thinks about the changing role of search engine optimization … Continue reading SEO Experts Rebrand Themselves
By John Stevens January 23rd, 2017 Maybe I’m biased but if there is one thing I can predict with 100% accuracy, it’s this: content marketing will become even more important in 2017. You’ve seen this first-hand: businesses are investing more and more in creating and distributing content. In fact, according to one estimate, content marketing … Continue reading 5 Content Marketing Trends That Will Change SEO In 2017
Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it. Wesley Young on January 4, 2017 Fake news and its influence on the election dominated … Continue reading The fake information epidemic and how it will hurt local search in 2017
Avinash Nair — December 23, 2016 — December 23, 2016 The proliferation of bad content on the internet has led marketers to disown many old SEO tactics quicker than you can say ‘grey hat.’ Some bold marketers are even predicting the eventual demise of SEO. I have a small message for the naysayers – the … Continue reading SEO Trends: What Does SEO in 2017 Look Like?