Category Archives: SEO Trends

Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment

Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates. Janet Driscoll Miller on April 17, 2017   Like any marketing channel, SEO is an investment. Whether you’re using in-house … Continue reading Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment

The Benefits Of Serendipity

The Benefits Of Serendipity by Aaron Baar, Staff Writer, February 21, 2017 So much of search marketing is about creating the right combination of factors to get consumers’ attention: Hours spent planning keyword campaigns and branded search terms might lead a customer to your doorstep. But don’t discount the happy accident. Every now and then, … Continue reading The Benefits Of Serendipity

SEO Experts Rebrand Themselves

SEO Experts Rebrand Themselves by Laurie Sullivan, Staff Writer @lauriesullivan, February 9, 2017 “Content marketer,” “Web|digital|internet marketing manager|specialist,” “growth hacker,” “content strategist” and “Web site optimization specialist” are some of the new job titles that come to mind when Tylor Hermanson, manager, search strategy, Intouch Solutions, thinks about the changing role of search engine optimization … Continue reading SEO Experts Rebrand Themselves

The fake information epidemic and how it will hurt local search in 2017

Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it. Wesley Young on January 4, 2017  Fake news and its influence on the election dominated … Continue reading The fake information epidemic and how it will hurt local search in 2017