— December 18, 2017
Did you know that 93% of online experiences begin with a search engine?
There are various different ways you can market your business online, and a huge part of achieving success, is understanding Search Engine Optimisation.
It’s true that 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. Knowing this shows the importance of SEO.
I want to share with you what I am expecting to be the biggest trends from SEO in 2018.
1. Voice Search
Voice search is going to play a huge part in the way we communicate with our audience online, and how they search for, and process information.
According to Google, 1 in 5 searches already happen through a voice search query. Because of voice search being a huge part of SEO in 2018, long-tail keywords and natural language need to be a huge focus.
2. The Importance Of User Experience
Offering your audience a great user experience has always been important. This will become even more crucial in 2018. Google has made it a priority for their top search ranking websites to offer a smooth user experience.
If you are looking to improve your user experience, look at your site speed, website readability and navigation.
3. Google Local
If you haven’t already set your business up on Google Local, and you have a physical store, this is a must-take action for SEO in 2018.
Google is going to have a huge focus on local search queries, based on geographical locations in 2018. You will see more of “places near me” searches, and because of this; you need to embrace Google Local.
4. Link Building Is Still Key
Link building will not disappear in 2018. It is still going to be important for you, as a business to acquire quality links to your website to build authority.
For SEO in 2018, look at ways you can generate great links back to your website. Think about building relationships with industry thought leaders that will give you long-term links.
5. Mobile Search
Mobile should no longer be an afterthought. It needs to come first, as Google will likely make 2018 the year it develops a mobile-first indexing algorithm.
Around 57% of web traffic comes from mobile devices and because of this, you need to have a mobile strategy for SEO in 2018.
6. Visual Search
We have seen Pinterest introduce a visual discovery tool, and this was the first step into the visual search revolution. Search engines now go beyond text. Rich visuals are more engaging and innovative.
Google has already invested into visual search opportunities and as competition increases you, as a brand need to focus on optimising your visual content for SEO in 2018.
What are you expecting from SEO in 2018, and are you going to be adopting any new SEO strategies?