Chris Woodard — June 30, 2018 — June 30, 2018 geralt / Pixabay The financial services sector is in for a challenge. By 2020, it’s estimated that digital natives will make up half of the world’s population. These digital natives will not just comprise the new workforce, they will also define the new breed of … Continue reading Digital Trends and Technologies Transforming CX in Banking and Finance
Contributor Pete Cheyne explains how today’s smart marketers are employing technology and machine learning to optimize the results achieved through partner and affiliate relationships. Pete Cheyne on February 13, 2018 A few years ago, direct response marketers primarily focused on cost-per-acquisition (CPA) metrics — how much it cost to drive a sale. In the … Continue reading How customer lifetime value analysis is transforming partner marketing
Successful CMOs are embracing analytics to gain a competitive advantage. Columnist Nandini Rathi discusses how you can set up a sophisticated analytical framework for data-driven marketing. Nandini Rathi on November 21, 2017 In this data-driven age, marketers can no longer afford to be analytics-agnostic. Without analytical sensibility, data-driven insights are hard to come by. … Continue reading 5 best practices for transforming the customer journey through analytics
Bob Apollo — August 21, 2017 Follow @bobapollo — August 21, 2017 Wokandapix / Pixabay The philosopher and essayist George Santayana is perhaps best remembered for the aphorism “Those who cannot remember the past are condemned to repeat it.” Remembering the past is, of course, important – but memories alone are not going to help … Continue reading Transforming the Future by Reflecting on the Past
John Hawthorne — August 4, 2017 — August 4, 2017 geralt / Pixabay Social media influences almost every facet of our lives. We use Twitter and Facebook to learn about the news. We chat with friends via Facebook Messenger and WhatsApp. We send silly messages to each other through Snapchat and save our favorite things … Continue reading 5 Astounding Ways Social Media Is Transforming eCommerce
Jesse Boskoff — June 12, 2017 Follow @jesseboskoff— June 12, 2017 A decade ago, your family would have thought you were crazy if you walked into the kitchen and demanded, “Alexa, find me a recipe for spaghetti sauce.” Today, voice searches like these are becoming commonplace. From personal assistants like Siri and Cortana to home-based … Continue reading Voice Search is Transforming the Way We Live
It’s not just the latest buzzword. Columnist Peter Isaacson discusses the impact of AI on B2B and how you can incorporate it into your own marketing processes. Peter Isaacson on February 22, 2017 We’re just a couple of months into 2017, and you may already be sick of hearing about the latest overhyped marketing … Continue reading 3 ways artificial intelligence is transforming B2B marketing
Rupert Tottman — November 23, 2016 — November 23, 2016 It is safe to say that, traditionally, wealth management hasn’t been a particularly accessible industry for banking customers. To most even the term ‘wealth management’ brings to mind images of bronzed billionaires sipping champagne on lavish yachts rather than the idea of easily accessible financial … Continue reading 6 Fintech Firms Transforming the Way Consumers Invest Their Money
by Sahail Ashraf Follow @TalcontentAugust 22, 2016 Digital agencies are fast becoming a major factor in the growth of businesses. This is surpassing the simple sales factor, and becoming a situation where a digital agency can jump in and literally help to transform how a business makes its money. There are a few digital agencies … Continue reading 7 Digital Agencies That Are Transforming Social Media
by Ahmad Raza June 8, 2016 Follow @ThisIzSpartaJune 8, 2016 Start-Up is a word that makes me cringe. It brings back memories of long, sleepless nights, hoping that my investment of time and resources would pay off. Failure wasn’t in my dictionary; I had the burning desire to do something big, and I wasn’t going … Continue reading 2 Powerful Strategies for Starting Up and Transforming Dreams into Reality
