Successful CMOs are embracing analytics to gain a competitive advantage. Columnist Nandini Rathi discusses how you can set up a sophisticated analytical framework for data-driven marketing.
In this data-driven age, marketers can no longer afford to be analytics-agnostic. Without analytical sensibility, data-driven insights are hard to come by.
The most successful marketers are agile in their approach and use analytics to drive core business KPIs. Even the marketers with non-analytical background are building their analytical acumen to be more effective. The rise of analytical platforms for non-technical marketing teams has empowered CMOs to extract powerful insights from their data.
Here are a few best practices to help marketers integrate data and analytics into their marketing strategy.
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