Tag Archives: Transforming

Search Isn’t Dead — It’s Transforming

by Zach Morrison, , Op-Ed Contributor, (June 01, 2016) Cory Treffiletti, vice president of marketing at Oracle Data Cloud, recently headlined his weekly column “Is Search Dead?” While he admits that “realistically, the answer is no,” he says: “I hear fewer and fewer brands talking about search in a way that signals a focus on innovation or … Continue reading Search Isn’t Dead — It’s Transforming →

From Hunch-Based to Data-Driven: Transforming your Business Culture through Analytics

Analytics

by Brian Brinkmann March 10, 2016 Follow @BrianFBrinkmannMarch 10, 2016 Creating a data-driven organization doesn’t just happen overnight. Just because you provide someone with a chart or report, doesn’t mean they are automatically going to start making data-driven decisions. Like all change in an organization, it’s a multi-step process that requires some time, some people, … Continue reading From Hunch-Based to Data-Driven: Transforming your Business Culture through Analytics →

Cards Are Fueling In-Stream Ad Growth & Transforming Digital Advertising

Digital Marketing

Cards are making ads more interactive and engaging, and now they’re moving beyond the big social networks. Ginny Marvin on June 12, 2015 In-stream native advertising is thriving with the rise of mobile, but it’s cards that will keep propelling growth in ad spend. Cards have changed the way we experience digital content, and now they are transforming the … Continue reading Cards Are Fueling In-Stream Ad Growth & Transforming Digital Advertising →