Tag Archives: Tech

5 Inbound Marketing Strategy Tips for Tech Startups

Teodora Ema Pirciu — July 29, 2019 — July 29, 2019 Marketing B2B tech companies is challenging. For most, it requires investing significant efforts in creating awareness, generating leads, and closing sales. For B2B tech startups, you can also add the pressure that comes along with launching a new product, as well as the lack … Continue reading 5 Inbound Marketing Strategy Tips for Tech Startups →

Banking’s Tech Evolution Means Digital Communication is More Important Than Ever

Digital Engagement

Nicola Els — July 8, 2019 — July 8, 2019 Technology has fundamentally changed the way banks work and, perhaps more importantly, how customers interact with them. While branches still exist, few of us venture into them unless we absolutely have to. And why would we, when we can do almost everything we need to … Continue reading Banking’s Tech Evolution Means Digital Communication is More Important Than Ever →

Keeping Work Human: How to Keep Work Human in the Wake of HR Tech Advancements

Work Environment

Brian David Johnson — June 24, 2019 — June 24, 2019 What will it be like to work in the year 2029? I’m a futurist – let me paint you a picture. A decade from now imagine going into work… and yes some people will still work in offices 10 years from now. Imagine it’s … Continue reading Keeping Work Human: How to Keep Work Human in the Wake of HR Tech Advancements →

Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations

Google Analytics

Local businesses advertising on the platform can bring customers to their front door with programmatic placements and richer analytics that include real-time insights. Taylor Peterson on April 11, 2019 Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 DSP. The Google-owned navigation app also said … Continue reading Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations →

How to Use Systematic Product Ideation to Create Amazing Tech Products

Technology Impact On Business

Austin Higgins — April 9, 2019 Follow @austin_higgins — April 9, 2019 Most people think coming up with new product ideas is meant for only a select few. You have to be a visionary, a genius or special in some way. This thinking is counterproductive to most people. In reality, just about anyone can come … Continue reading How to Use Systematic Product Ideation to Create Amazing Tech Products →

Tech Company Brings AI Into The CMS Platform

Content Management Tools

Tech Company Brings AI Into The CMS Platform by Laurie Sullivan @lauriesullivan, March 29, 2019 Contentstack recently announced new artificial intelligence capabilities developed to impact how marketers gain insights, make decisions and improve outcomes by bringing AI directly into the content management system platform. The new feature embeds AI into the Contentstack platform rather than … Continue reading Tech Company Brings AI Into The CMS Platform →

Taking your digital advertising in-house? Start with the right people and tech

Digital Advertisement

Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about “buy vs. build.” Ryan Kelly on February 21, 2019 Transparency and attribution are two topics that continue to end up on marketers’ agendas. Do we have visibility into how ads are … Continue reading Taking your digital advertising in-house? Start with the right people and tech →

What the US data protection law will mean for ad tech and marketers

Regulations

It’s not just about GDPR and the California Consumer Privacy Act, marketers must be proactive about data privacy because a federal framework could be next. Tim Sleath on February 19, 2019 We’re at a pivotal time in the marketing industry. It has been nearly a year since GDPR arrived in the EU, but the repercussions … Continue reading What the US data protection law will mean for ad tech and marketers →

Simple Tech for Small Business Owners, Part 10: How to Measure Your PPC Campaign

Small Business Tools

Paige Duffy — January 21, 2019 — January 21, 2019 cuncon / Pixabay Previously in our Simple Tech for Small Business Owners series, we talked about PPC (pay per click) advertising. This is a great method for small businesses to get ads out there since they only need to pay for ads that generate actual … Continue reading Simple Tech for Small Business Owners, Part 10: How to Measure Your PPC Campaign →

What working with tech brands taught me about the future of agencies

Outsourcing

As brands become more tech-integrated and act more like nimble startups, agencies must provide the agility, velocity and production processes to be successful. Ming Chan on January 17, 2019 For agencies, tech companies have always posed a unique challenge. Besides educating audiences about complicated technology-related products, agencies also need to excel at traditional marketing – … Continue reading What working with tech brands taught me about the future of agencies →