Category Archives: Digital Engagement

Reaching, Interacting With, and Measuring Today’s Empowered Digital Consumer

Manu Mathew — July 28, 2018 Follow @manumathewVIQ — July 28, 2018 Technological advancements over the past 20 years have revolutionized the way consumers live, work, and play. From mobile devices and apps, to search engines, blogs, and social media sites, today’s always connected, never-in-one-place consumers now have access to more information to help them … Continue reading Reaching, Interacting With, and Measuring Today’s Empowered Digital Consumer →

Oath Spearheads Wells Fargo’s Digital Campaign To Rebuild Trust

Digital Engagement

Oath Spearheads Wells Fargo’s Digital Campaign To Rebuild Trust by Laurie Sullivan @lauriesullivan, (June 30, 2018) Wells Fargo’s integrated marketing and advertising campaign, called “Re-Established,” seems to be rebuilding the company’s giant consumer trust problem with help from Oath’s digital content and ads after the company found some 3.5 million potentially fake bank and credit card accounts in … Continue reading Oath Spearheads Wells Fargo’s Digital Campaign To Rebuild Trust →

Leveraging Digital Channels

Digital Engagement

Ted Saunders — May 4, 2018 — May 4, 2018 Digital experiences are the new norm for customers as they interact with and experience businesses through computers and mobile devices. The wave of technological advancements over the past decade has caused a major shift in customer expectations. Phone and direct mail surveying has become more … Continue reading Leveraging Digital Channels →

Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth

Digital Engagement

The IAB’s latest video advertising study finds 2/3 of advertisers will shift budgets from TV to digital. Ginny Marvin on April 30, 2018 Digital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB, which is overseeing the Digital New … Continue reading Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth →

Lead Exponential Digital Growth Through Publishing and Advertising

Digital Engagement

Dan Abelow — August 4, 2017 — August 4, 2017 Lesson for Leaders Advertising is the Internet’s main business model. But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. These damage industry leaders along with people’s privacy … Continue reading Lead Exponential Digital Growth Through Publishing and Advertising →

The Store As A Digital Channel

Digital Engagement

The Store As A Digital Channel by Bob Welch , Columnist, July 26, 2017 Customers who are visiting a physical store or an online store are on a mission; they are looking for something; they are fulfilling a need. To drive loyalty and increase sales, providing consumers with personalized convenience is critical for retailers. However, … Continue reading The Store As A Digital Channel →

The Strategic Role of Digital Consultants for Startups and Small Businesses

Digital Engagement

Mario Peshev — July 13, 2017 Follow @no_fear_inc — July 13, 2017 Starting a business is a challenging endeavor that requires a lot of industry knowledge combined with know-how in marketing, web design and development, sales, accounting, legal activities (to name a few). As a solopreneur or a small team, covering the most out of … Continue reading The Strategic Role of Digital Consultants for Startups and Small Businesses →

How to make ads less adversarial

Digital Engagement

Trust in digital advertising is improving, but there is still work to be done to improve the perception of pervasive ads. Columnist Brad O’Brien offers tips on how to maintain a positive relationship between your ads and your audiences. Brad O’Brien on May 25, 2017 Ads on social platforms and sponsored content on media … Continue reading How to make ads less adversarial →

Making emotional connections in a digital era

Digital Engagement

Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer connection. But columnist Seth Price believes technology can actually help foster these emotional connections. Seth Price on February 27, 2017 From Audi’s “Drive Progress” campaign to Kia’s “Hero’s Journey” commercial, companies that can master emotional connections in a … Continue reading Making emotional connections in a digital era →

How digital media won the White House for an ‘analog’ audience

Digital Engagement

Columnist Rob Rasko speaks about the power of digital advertising and how it can truly drive outcomes; case in point, the 2016 election. Rob Rasko on January 20, 2017 Donald Trump’s election is perhaps the single best advertisement for digital advertising in the history of that industry. One of the major criticisms of Trump’s … Continue reading How digital media won the White House for an ‘analog’ audience →