Paige Duffy — January 9, 2019 — January 9, 2019 EstudioWebDoce / Pixabay Your small business website is a great way to build your brand and attract new customers. However, getting people to your website is the result of a number of factors, which mostly relies on SEO to pull in attention and search engine … Continue reading Simple Tech for Small Business Owners, Part 9: Domain Names
Paige Duffy — January 4, 2019 — January 4, 2019 Previously on Simple Tech for Small Business Owners, we’ve discussed the importance of understanding coding and learning HTML. As a brief recap, we talked about why it’s good for your small business website to learn about HTML, as it’s one of the most widespread coding … Continue reading Simple Tech for Small Business Owners, Part 8: CSS
Paige Duffy — December 30, 2018 — December 30, 2018 mohamed_hassan / Pixabay If you’ve ever used a video streaming service, then you’ve likely seen a video ad before. Video is an increasingly popular form of media, which makes it the perfect form of advertising. Not just for large companies, but for smaller businesses as … Continue reading Simple Tech for Small Business Owners, Part 7: Video Campaigns
Paige Duffy — December 17, 2018 — December 17, 2018 skylarvision / Pixabay Cybersecurity is something that is on everyone’s minds these days. From the risks of potential hackers to phishing schemes, we’re always wondering what new threat will come to the surface. In addition to these problems, website owners have their own worries about … Continue reading Simple Tech for Small Business Owners, Part 6: HTTP vs HTTPS
Paige Duffy — October 9, 2018 — October 9, 2018 simplu27 / Pixabay So far in this series, we’ve talked about ways to drive traffic to your site using SEO and PPC and how to use analytics to make informed decisions. At the core of all these concepts is that your small business has a … Continue reading Simple Tech for Small Business Owners, Part Four: WordPress
Prepare for a significantly intensified focus on data quality, governance, analysis and risk management in 2019. Julian Baring on December 19, 2018 For years, companies have been collecting data almost without any strategy in place. While the amount of data continues to grow, the General Data Protection Regulation (GDPR) discussions have also developed around topics … Continue reading Data ownership is shifting so enterprises are stepping up their tech game
Barry Levine on November 30, 2018 In May 2017, the Interactive Advertising Bureau (IAB) Tech Lab launched ads.txt, a text file that indicates the verified sellers of web site ad inventory. On Friday, the Tech Lab released a beta of its Authorized Sellers for Apps (app-ads.txt) specification, based on feedback to the mobile spec unveiled … Continue reading IAB Tech Lab issues revised ads.txt for apps
Mike Brady — November 27, 2018 — November 27, 2018 qimono / Pixabay Key Takeaways Tech makes it easier for real estate agents to provide better service to clients. Digital platforms like CRM help agents build closer relationships with their clients, driving more referrals and repeat business. Agents that use tech are more productive than … Continue reading How Tech Can Make Your Agents More Human AND Productive
Being able to bring together the facets of customer engagement – and to do so automatically – is the true value of decisioning tools. Alex Yoder on November 19, 2018 With the proliferation of martech and adtech tools over the past ten years, there’s no shortage of technology platforms available to help marketers understand, … Continue reading The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement
Paige Duffy — November 8, 2018 — November 8, 2018 Pexels / Pixabay In my previous post, I discussed WordPress, one of your content management system (CMS) options for building a website. Most CMSs don’t require users to have any knowledge of code to make a functioning website that’s ready for business. Even so, understanding … Continue reading Simple Tech for Small Business Owners, Part 5: HTML
