Tag Archives: Tech

Top Strategies to Attract Top Tech Talent

Talent Hiring

Meeta Ramnani — September 12, 2019 Follow @meeta_ramnani — September 12, 2019 Attracting critical technology talent now requires HR leaders to improve job offers, employment brand, competitiveness, and candidate experience. Companies need to hire extremely high skill levels today, since they have become critical to the strategic plan, in all sectors. The excessive demand for … Continue reading Top Strategies to Attract Top Tech Talent →

Boston Tech Watch: DraftKings Drives, The Engine Revs, NuTonomy Swaps

Marketing Trends

Brian Dowling     Welcome to August’s automotive-themed tech news round-up. This week’s batch of news features a dose of updates that range from self-driving cars to funds or new ventures that sound close enough to being automotive-related (but aren’t) that I just couldn’t pass up making a point about it. Read on for the … Continue reading Boston Tech Watch: DraftKings Drives, The Engine Revs, NuTonomy Swaps →

Tech Solutions That Can Tackle Your Pressing eCommerce Pain Points

eCommerce Mistakes

Dhaval Sarvaiya — August 28, 2019 Follow @dhaval1sarvaiya — August 28, 2019 “Of all things painful, I chose running an eCommerce business.” said a friend of mine whose online shoe store just stepped into the first year answer, which in my opinion is the best one to this statement. “Running an eCommerce business is definitely … Continue reading Tech Solutions That Can Tackle Your Pressing eCommerce Pain Points →

Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership

Marketing Attribution

Every company should be moving to multi-touch attribution, says Mediacurrent’s Adam Kirby — and it’s not just a marketing thing. Ginny Marvin on August 28, 2019 “As a marketer if you’re not using a MTA model, it’s challenging to prove your impact on the business and improve the customer experience by continuing to invest in … Continue reading Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership →

Marketers want more data, analytics, tech for improved personalization [Study]

Marketing and Sales Relationship

According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email address is still the highest priority data to acquire. Jennifer Cannon on August 23, 2019 Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most … Continue reading Marketers want more data, analytics, tech for improved personalization [Study] →

Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement

Regulations

The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video. Taylor Peterson on August 16, 2019 In an effort to provide mobile advertisers with more options for viewability measurement in Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA), Google announced Thursday a new integration with … Continue reading Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement →

Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard

Regulations

Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard by Laurie Sullivan  @lauriesullivan, August 15, 2019 Google on Thursday said it has made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA) SDKs … Continue reading Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard →

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