Tag Archives: Tech

Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership

Every company should be moving to multi-touch attribution, says Mediacurrent’s Adam Kirby — and it’s not just a marketing thing. Ginny Marvin on August 28, 2019 “As a marketer if you’re not using a MTA model, it’s challenging to prove your impact on the business and improve the customer experience by continuing to invest in … Continue reading Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership →

Marketers want more data, analytics, tech for improved personalization [Study]

Marketing and Sales Relationship

According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email address is still the highest priority data to acquire. Jennifer Cannon on August 23, 2019 Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most … Continue reading Marketers want more data, analytics, tech for improved personalization [Study] →

Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement

Regulations

The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video. Taylor Peterson on August 16, 2019 In an effort to provide mobile advertisers with more options for viewability measurement in Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA), Google announced Thursday a new integration with … Continue reading Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement →

Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard

Regulations

Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard by Laurie Sullivan @lauriesullivan, August 15, 2019 Google on Thursday said it has made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA) SDKs … Continue reading Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard →

5 Inbound Marketing Strategy Tips for Tech Startups

Marketing Strategy

Teodora Ema Pirciu — July 29, 2019 — July 29, 2019 Marketing B2B tech companies is challenging. For most, it requires investing significant efforts in creating awareness, generating leads, and closing sales. For B2B tech startups, you can also add the pressure that comes along with launching a new product, as well as the lack … Continue reading 5 Inbound Marketing Strategy Tips for Tech Startups →

Banking’s Tech Evolution Means Digital Communication is More Important Than Ever

Digital Engagement

Nicola Els — July 8, 2019 — July 8, 2019 Technology has fundamentally changed the way banks work and, perhaps more importantly, how customers interact with them. While branches still exist, few of us venture into them unless we absolutely have to. And why would we, when we can do almost everything we need to … Continue reading Banking’s Tech Evolution Means Digital Communication is More Important Than Ever →

Keeping Work Human: How to Keep Work Human in the Wake of HR Tech Advancements

Work Environment

Brian David Johnson — June 24, 2019 — June 24, 2019 What will it be like to work in the year 2029? I’m a futurist – let me paint you a picture. A decade from now imagine going into work… and yes some people will still work in offices 10 years from now. Imagine it’s … Continue reading Keeping Work Human: How to Keep Work Human in the Wake of HR Tech Advancements →

Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations

Google Analytics

Local businesses advertising on the platform can bring customers to their front door with programmatic placements and richer analytics that include real-time insights. Taylor Peterson on April 11, 2019 Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 DSP. The Google-owned navigation app also said … Continue reading Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations →

How to Use Systematic Product Ideation to Create Amazing Tech Products

Technology Impact On Business

Austin Higgins — April 9, 2019 Follow @austin_higgins — April 9, 2019 Most people think coming up with new product ideas is meant for only a select few. You have to be a visionary, a genius or special in some way. This thinking is counterproductive to most people. In reality, just about anyone can come … Continue reading How to Use Systematic Product Ideation to Create Amazing Tech Products →

Tech Company Brings AI Into The CMS Platform

Content Management Tools

Tech Company Brings AI Into The CMS Platform by Laurie Sullivan @lauriesullivan, March 29, 2019 Contentstack recently announced new artificial intelligence capabilities developed to impact how marketers gain insights, make decisions and improve outcomes by bringing AI directly into the content management system platform. The new feature embeds AI into the Contentstack platform rather than … Continue reading Tech Company Brings AI Into The CMS Platform →