One downside of running an ecommerce business compared to a brick and mortar store is that you can’t be there in-person to talk to customers and persuade them to follow through with a sale. That’s why using smart ecommerce conversion tactics to increase sales are essential for success online. Here are five ways to increase conversion rates:
Recover abandoned shopping carts.
In 2015, it was estimated that $ 4 trillion worth of merchandise would be abandoned in shopping carts online, although an estimated 63% of it was recoverable through smart ecommerce conversion strategies. When shoppers leave products in shopping carts, convert this into a sale through a follow-up email. These follow-up emails can remind customers what was left behind, and entice them to return with an incentive of free or faster shipping. Make sure to send this email out within a few hours so customers don’t have much time to shop around and purchase something else on a different website.
Optimize for mobile.
Customers aren’t just shopping on their desktop computers, they’re scrolling through inventory while they wait in line, sit at a stoplight, or pass the time on their lunch breaks at work. Don’t lose these customers by having a website that’s difficult to navigate through on a smartphone or tablet device! Optimize the shopping experience for mobile customers to increase ecommerce conversions rapidly. The more opportunities customers have to complete a transaction, the more sales your company makes.
Quality.
It may seem obvious to invest in high quality photos and product descriptions, but you’d be surprised at how many websites lack these essentials. Ecommerce customers are judging whether to spend their money on a product or service based solely on the images, videos and text that you provide. Because so much rides on these images and copy, make them count! Take multiple pictures of the product from different angles and give as much detail as possible when it comes to the description. It’s always better to give too much information than not enough when it comes to trying to convert customers into sales.
Use Google Remarketing.
Want to draw people back in who browsed your site, maybe clicked on a few products and then left? One of the best ways to do so is Google Remarketing, a tool that allows digital marketers to follow these customers around on the different websites they visit after leaving yours. Look at the product pages that customers landed on before they left and show these product images as part of your remarketing campaign. This is a great way to lure the customer back in to buy something they can’t get their mind off of!
Live chat.
Have you ever searched high and low on a website without being able to find what you’re looking for? If so, you understand the importance of a live chat feature on websites, and so do the 90% of people surveyed who found live chats to be helpful. How does a live chat relate back to sales? This same study showed that 38% of people converted on a website because of information or guidance provided by a live chat support team. This tactic can be used no matter the industry of your business. Be creative to figure out what help your customers need while on your website.
How do you increase ecommerce conversions on your site? Share your success stories in the comments below!
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