Category Archives: Digital Advertisement

So Long Traditional Advertising; Hello Digital Advertising

Laura Donovan — March 7, 2019 Follow @thewordpro — March 7, 2019 Free-Photos / Pixabay According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year. Digital ad spending is projected to be about $ 130 billion or about 54% of total advertising dollars. Traditional advertising, including … Continue reading So Long Traditional Advertising; Hello Digital Advertising

Taking your digital advertising in-house? Start with the right people and tech

Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about “buy vs. build.” Ryan Kelly on February 21, 2019 Transparency and attribution are two topics that continue to end up on marketers’ agendas. Do we have visibility into how ads are … Continue reading Taking your digital advertising in-house? Start with the right people and tech

Is Your Digital Advertising Signaling the Right Message to Buyers?

Howard J. Sewell — December 29, 2018 Follow @hjsewell — December 29, 2018 There’s a fascinating article over at LinkedIn: “You Are What You Signal,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular … Continue reading Is Your Digital Advertising Signaling the Right Message to Buyers?

Digital Advertising 101 – How It Can Help Your Business? [Infographic]

Jomer Gregorio — August 8, 2018 Follow @JomerGregorio — August 8, 2018 From social media and mobile chat apps to websites, search engines, and email – it is without a doubt that the digital landscape has a lot of cost-effective channels to offer for the business industry. For almost 20 years, these digital channels have … Continue reading Digital Advertising 101 – How It Can Help Your Business? [Infographic]

How Will Digital Advertising Work Now That Privacy Is Here to Stay?

How Will Digital Advertising Work Now That Privacy Is Here to Stay? by Myles Younger , Columnist, June 5, 2018 Ad blockers. Safari Intelligent Tracking Prevention. GDPR. Cambridge Analytica. It’s now undeniable: the door is closing on unfettered user-level data and behavioral targeting, and marketers, publishers, and digital ad platforms are being forced to adapt. … Continue reading How Will Digital Advertising Work Now That Privacy Is Here to Stay?

Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report

Trends marketers should be paying attention to in the year ahead. Ginny Marvin on June 1, 2018   Advertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out several interesting developments that affect the sector. Here we lay out some of the opportunities and challenges … Continue reading Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report