Category Archives: Digital Advertisement

Are You Getting Everything You Pay For with Digital Advertising?

Angela Hausman, PhD August 21, 2020 Are you getting everything you pay for with digital advertising? A new article from Forbes suggests that much of your advertising spend is wasted and goes into detail about how and where that waste comes from. Today, we’ll look at ways to improve your advertising performance and get everything … Continue reading Are You Getting Everything You Pay For with Digital Advertising?

Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem

The company offers unique in-store digital merchandising at the point of sale. Greg Sterling on July 7, 2020 The future of retail shopping involves the tighter integration of digital and in-store experiences. Online distribution of local product inventory is one example, buy-online-pick-up-in-store (“BOPIS”) is another, Amazon Go’s cashier-free checkout is a third. Inventory and ads. … Continue reading Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem

Digital Advertising Trends in 2020 [Infographic]

Jomer Gregorio — May 2, 2020 Technology has always evolved at a fast pace to follow preferences and provide convenience. As such, people attempt to make their life easier by relying on technology, mainly digital devices. The shifts in technology have transformed not only nearly every aspect of modern life but also opens endless opportunities … Continue reading Digital Advertising Trends in 2020 [Infographic]

Digital advertising is not the dot com bubble, improper attribution is

The real problem in paid search right now is our belief that we can track everything. Kirk Williams on November 20, 2019  Is advertising the “new dot com bubble” according to this intriguing article written on The Correspondent?  I’ve been chewing on this question since the article came out a couple of weeks ago. Well, … Continue reading Digital advertising is not the dot com bubble, improper attribution is

How we can restore trust in digital advertising

The CEO of French “drive to store” marketing platform Teemo talks about how transparency can thread the digital needle between irrelevant and creepy. Greg Sterling on September 27, 2019   Benoit Grouchko is CEO and co-founder of Teemo. Teemo is a France-based location intelligence provider (“drive-to-store” marketing platform) that serves the retail, fast-food, automotive and grocery … Continue reading How we can restore trust in digital advertising

So Long Traditional Advertising; Hello Digital Advertising

Laura Donovan — March 7, 2019 Follow @thewordpro — March 7, 2019 Free-Photos / Pixabay According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year. Digital ad spending is projected to be about $ 130 billion or about 54% of total advertising dollars. Traditional advertising, including … Continue reading So Long Traditional Advertising; Hello Digital Advertising