Are your display ads in need of some help? Columnist Jacob Baadsgaard shares three ways to use your data to optimize your display targeting strategy. Jacob Baadsgaard on September 21, 2017 As many marketers are well aware, click-through rates for display ads are typically less than impressive. But is that really a surprise? After all, … Continue reading Display advertising: 3 ways to improve your campaign targeting
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. Christi Olson on August 17, 2017 We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences — especially those customers that come close to converting, … Continue reading Developing YOUR audience targeting strategy
Blippar To Use Computer Vision To Improve Location Targeting by Laurie Sullivan @lauriesullivan, August 4, 2017 Engineers at augmented reality startup Blippar believe they have developed technology to improve marketing and ad campaigns by helping to determine peoples’ location — and the direction they are facing — relative to stores around them. The company, which … Continue reading Blippar To Use Computer Vision To Improve Location Targeting
Shane Barker — July 17, 2017 Follow @shane_barker — July 17, 2017 You’ve learned all about micro-influencers, and how they can help you engage your target audience. You’ve also decided that Instagram is the best platform for launching your campaign because it’s where your target audience is. Now you want to launch an Instagram influencer … Continue reading A Definitive Guide to Targeting Micro-Influencers on Instagram
Christie Huber — June 24, 2017 — June 24, 2017 Part of what makes advertising on Facebook so appealing is the wide range of targeting options for campaigns. Considering Facebook has robust user data on over 1.9 billion monthly users, the platform can help you pinpoint your ideal audience via an overwhelming number of targeting … Continue reading How to Improve Facebook Ad Targeting with Phone Call Insights
Laura Donovan — June 5, 2017 Follow @thewordpro— June 5, 2017 BABY BOOMERS Baby Boomer is a term referring to a person who was born between 1946 and 1964. The Baby Boomer generation makes up a substantial portion of the North American population, representing nearly 20% of the American public.1 Most businesses dismiss the Boomers … Continue reading Targeting Your Audience: From the Boomers to Gen Y (& Everything In Between!)
Facebook Moves Video Targeting To Audience Direct For Publishers by Laurie Sullivan , Staff Writer @lauriesullivan, May 24, 2017 Facebook on Tuesday said it will start testing a new self-service tool called Audience Direct that lets publishers sell video ad space directly to advertisers using Facebook’s people-based advertising platform. Direct sales makes up the largest … Continue reading Facebook Moves Video Targeting To Audience Direct For Publishers
By Stefan Des April 21st, 2017 In today’s world, there are three basic types of marketers: Those who LOVE Facebook Ads; Those who HATE Facebook Ads; Those who swing between the poles of LOVE and HATE, depending on their Ads results. In fact, you’ve probably read hundreds of stories of how people run “Crazy-ROI” Facebook … Continue reading 3 Targeting Ideas To Scale Your Facebook Advertising
Tukan Das — April 27, 2017 Follow @tdas— April 27, 2017 LinkedIn announced a new ad product this week that will help marketers get more bang from their advertising bucks when targeting professionals on the network. Called Matched Audiences, the product includes three new targeting capabilities: Website Retargeting, Account Targeting and Contact Targeting. LinkedIn’s offering … Continue reading How LinkedIn’s New Matched Audience Targeting Helps Marketers Improve ROI
By Stefan Des April 21st, 2017 In today’s world, there are three basic types of marketers: Those who LOVE Facebook Ads; Those who HATE Facebook Ads; Those who swing between the poles of LOVE and HATE, depending on their Ads results. In fact, you’ve probably read hundreds of stories of how people run “Crazy-ROI” Facebook … Continue reading 3 Targeting Ideas To Scale Your Facebook Advertising
