Columnist Jessica Cameron explains how understanding specific audience segments can help you engage with your B2B audience across all stages of the buying process. Jessica Cameron on March 24, 2017 The digital world gets noisier every day. That’s why it’s becoming more and more important in B2B marketing that we truly understand the multiple … Continue reading 4 advanced targeting strategies for B2B marketers
Jerry Low — March 8, 2017 Follow @WebHostingJerry— March 8, 2017 Have you ever scrolled through your Facebook Newsfeed and come across an ad that was so well-suited that it felt creepy? It was like the advertiser could read your mind or had been stalking you. Maybe you have been planning a vacation, and suddenly, … Continue reading 20 Non-Interests-Based Targeting Ideas for Your Next Facebook Ad Campaign
Retailer Urban Outfitters saw 75 percent conversion increase and 146 percent revenue growth from using offline signals vs. online only. Greg Sterling on February 22, 2017 Location data platform PlaceIQ and mobile messaging tool Appboy have teamed up. In the context of their announcement, the two companies showcased a case study with retailer Urban … Continue reading Case study: location data outperforms online signals as e-commerce targeting tool
Richard Smith — February 17, 2017 Follow @MeRichardsmith— February 17, 2017 Facebook advertisements need to be properly orchestrated, in order to lure customers into making purchases. Be it driving conversions via the social platform or clicking through the landing pages, amplifying sales is of paramount importance and companies must immediately fix the inadequacies associated with … Continue reading 12 Facebook Ad Fails: Fix These for Better Consumer Targeting
Mobile To Give Live Streaming, Video Targeting A Boost by Laurie Sullivan, Staff Writer @lauriesullivan, February 9, 2017 Video will have the highest growth rate of any mobile application, representing 78% of all mobile traffic, while live video will represent 5% of total mobile video traffic by 2021, according to Cisco data released this week. … Continue reading Mobile To Give Live Streaming, Video Targeting A Boost
Warren Knight — February 7, 2017 Follow @warrenknight— February 7, 2017 There are only 6% of all Facebook Pages advertising on Facebook which means 94% of ALL Business Facebook Pages are NOT utilising Facebook niche targeting. Spending money on PPC (pay per click) and more importantly; Facebook adverts is something that most small businesses do … Continue reading Complete PPC Guide to Facebook Niche Targeting
Commentary Still Wondering How Trump Won? Try Psychographic Targeting by Kaila Colbin, Featured Contributor, February 3, 2017 You wake up, yawn, stretch. Pick up the phone. Check Facebook. “Like.” “Like.” “Like,” again. After 10 “likes,” Michal Kosinski knows you better than your work colleagues. After 70, he knows you better than your partner does, including … Continue reading Still Wondering How Trump Won? Try Psychographic Targeting
by Karlene Lukovitz, Staff Writer @KLmarketdaily, January 27, 2017 Enhanced targeting capabilities are driving accelerated investment by national marketers in local media, according to BIA/Kelsey analysts’ local marketing and media predictions for 2017. National advertisers are already the largest investors in local media, compared to either small and medium-sized businesses (SMBs), or regional … Continue reading Better Targeting Driving Accelerated Local Spend By National Advertisers
Mickie E Kennedy — January 23, 2017 Follow @ereleases— January 23, 2017 If you use Facebook for advertising your business, you probably have already seen just how many different ways you can market to potential customers. Even the smallest change you make, like switching out an image or changing the tone can make a big … Continue reading 7 Tips to Improve Facebook Targeting
by Jackson Salzman , January 3, 2017 Facebook interest targeting is an extremely powerful, yet often wrongly used, audience targeting tool that nearly all social media platforms have. But I am going to dig into some common errors here. First and foremost, keep in mind that this tactic is for finding new consumers who have … Continue reading Why You Are (Probably) Doing Facebook Interest Targeting Wrong
