Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it’s crucial to invest in a branded search strategy. Thomas Stern on December 7, 2017 Search experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a significant amount of traffic to your brand’s site. … Continue reading The importance of targeting branded searches
Larry Kim — November 23, 2017 — November 23, 2017 By now, Facebook ads aren’t exactly a new thing. We all know the drill: It’s all about promoting your “unicorns” – the top 1-3% of your best content and/or offers, the ones with unusually high engagement rates, e.g. click-through rates of 10% or higher. Why? … Continue reading The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score
John Hodge — November 22, 2017 Follow @johnahodge — November 22, 2017 Using Facebook Ads to increase brand reach can be a powerful approach and a great use of ad spend. But with all the targeting methods in Facebook ads to choose from it can become overwhelming pretty quickly. How do we know when to … Continue reading 5 Targeting Methods in Facebook Ads and When to Use Them
Paul Mosenson — October 9, 2017 Follow @nusparkmktg — October 9, 2017 geralt / Pixabay Wherever marketers turn these days data targeting rears its head, and when it comes to media buying this also applies. It’s no longer a simple matter of deploying “data,” however; we now have 1st, 2nd and 3rd party data we … Continue reading A Media Buyer’s Guide to 1st, 2nd, & 3rd Party Data Targeting
Wondering how to obtain the elusive ‘position zero’ in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. Marcus Miller on October 2, 2017 Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web … Continue reading Targeting featured snippet and ‘People also ask’ SERP features
Are your display ads in need of some help? Columnist Jacob Baadsgaard shares three ways to use your data to optimize your display targeting strategy. Jacob Baadsgaard on September 21, 2017 As many marketers are well aware, click-through rates for display ads are typically less than impressive. But is that really a surprise? After all, … Continue reading Display advertising: 3 ways to improve your campaign targeting
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. Christi Olson on August 17, 2017 We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences — especially those customers that come close to converting, … Continue reading Developing YOUR audience targeting strategy
Blippar To Use Computer Vision To Improve Location Targeting by Laurie Sullivan @lauriesullivan, August 4, 2017 Engineers at augmented reality startup Blippar believe they have developed technology to improve marketing and ad campaigns by helping to determine peoples’ location — and the direction they are facing — relative to stores around them. The company, which … Continue reading Blippar To Use Computer Vision To Improve Location Targeting
Shane Barker — July 17, 2017 Follow @shane_barker — July 17, 2017 You’ve learned all about micro-influencers, and how they can help you engage your target audience. You’ve also decided that Instagram is the best platform for launching your campaign because it’s where your target audience is. Now you want to launch an Instagram influencer … Continue reading A Definitive Guide to Targeting Micro-Influencers on Instagram
Christie Huber — June 24, 2017 — June 24, 2017 Part of what makes advertising on Facebook so appealing is the wide range of targeting options for campaigns. Considering Facebook has robust user data on over 1.9 billion monthly users, the platform can help you pinpoint your ideal audience via an overwhelming number of targeting … Continue reading How to Improve Facebook Ad Targeting with Phone Call Insights
