Category Archives: Predictive Analytics

3 Ways Small Businesses Can Leverage Predictive Analytics

Andrej Kovacevic — July 29, 2019 Follow @andrejtl — July 29, 2019 Photo: tippapatt / Adobe Stock Small businesses in every industry wage a constant battle to capture and keep the attention of consumers in their target market. In some cases, they do so in direct competition with some of the world’s best-known brands. To … Continue reading 3 Ways Small Businesses Can Leverage Predictive Analytics

How to Use Predictive Analytics in Your E-commerce Email Campaigns

Kevin George — March 14, 2019 Follow @imkevin_monk — March 14, 2019 Are your e-commerce email campaigns still not convincing your email subscribers to buy? If the answer is yes, you’re not alone. Consumers are bombarded with e-commerce emails and it’s hard to stand out in a full inbox, especially when your emails are nothing … Continue reading How to Use Predictive Analytics in Your E-commerce Email Campaigns

Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

Derek Gleason — October 11, 2018 — October 11, 2018 In 2009, Netflix offered $ 1 million to anyone who could improve the quality of its recommendation engine by 10%. It took two years, but a team finally won. Netflix paid the bounty—then ignored the code. As it turned out, the enhanced algorithms “did not … Continue reading Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

How to Use Predictive Analysis to Improve Customer Retention

Bonnie Harris — September 20, 2018 Follow @waxmarketing — September 20, 2018 For any business to succeed, you need to retain your customers. Once you win your customers’ loyalty, you can expect a good amount of revenue from repeat purchases. However, if you fail to retain your customers, your sales and profit margins are likely … Continue reading How to Use Predictive Analysis to Improve Customer Retention

What can predictive analytics REALLY do? Three case studies in seeing the future

Can you use data to predict the future? Columnist David Booth shows how predictive analytics can be used to take your marketing initiatives to another level. David Booth on March 28, 2016   If you’re already using predictive analytics within your organization, then you know just how impactful they can be, and you’re likely on the … Continue reading What can predictive analytics REALLY do? Three case studies in seeing the future