Category Archives: Cookieless Targeting

Google’s Simpler Way For Europeans To Reject Cookies Starts Rolling Out

Google’s Simpler Way For Europeans To Reject Cookies Starts Rolling Out by Laurie Sullivan , Staff Writer @lauriesullivan, April 22, 2022 Google has developed a feature that gives users of its search engine and YouTube in Europe a new cookie choice — one they can accept or reject with one click while signed out or in … Continue reading Google’s Simpler Way For Europeans To Reject Cookies Starts Rolling Out

Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

AVOD accounts for over half of U.S. video viewers and global market is projected to climb to $47 billion by the end of 2023. Chris Wood on April 1, 2022 As the connected-TV (CTV) space matures, advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This week, Yahoo expanded its partnership with Glewed TV, … Continue reading Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

IAB Tech Lab finalizes first addressability solution

Seller Defined Audiences are based on publisher-side first-party data. Kim Davis on February 24, 2022  Project Rearc, an initiative within IAB’s Tech Lab, has announced the finalization of its first solution to the post-cookie addressability challenge, Seller Defined Audiences (SDA). The concept was first proposed in March 2021. As the name suggests, this solution rests … Continue reading IAB Tech Lab finalizes first addressability solution

Toward A Cookie-Less Future: Data Provider Teams Up With DSP For Better Targeting

Toward A Cookie-Less Future: Data Provider Teams Up With DSP For Better Targeting by Tony Silber , February 21, 2022 The B2B sales-intent data company Bombora is teaming up with Bidtellect, the demand-side platform (DSP), to offer a cookieless marketing alternative, the companies announced last week. Marketers looking for scale and visibility, the companies said, … Continue reading Toward A Cookie-Less Future: Data Provider Teams Up With DSP For Better Targeting

IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For ‘Blackout’

IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For ‘Blackout’ by Laurie Sullivan  @lauriesullivan, February 8, 2022 Measurement is one of the industry’s biggest challenges. The IAB State of Data 2022 report released Tuesday reveals that many executives are less prepared for the deprecation of third-party cookies than first believed, and there is a great deal of work to … Continue reading IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For ‘Blackout’

3 ways marketers can prepare for a cookieless future

How marketers can adapt their data strategies to third-party cookie deprecation. Corey Patterson on January 26, 2022 Marketers around the world are anxiously awaiting the deprecation of third-party cookies, searching for ways to adapt their campaigns. At our MarTech conference, Sharon Kratochvil, Vice President of Global Analytics at Michael Kors, talked about the strategies her … Continue reading 3 ways marketers can prepare for a cookieless future

Third-Party Cookies: Then, Now And How To Move Forward

Third-Party Cookies: Then, Now And How To Move Forward by Alvin Glay , Op-Ed Contributor, November 5, 2021 Marketing professionals currently find themselves in a position where consumers and governments will no longer tolerate some of the tracking technologies and strategies that have historically been standard practices for brands, corporations, and agencies.Why are third-party cookies … Continue reading Third-Party Cookies: Then, Now And How To Move Forward

Third-Party Cookie Deprecation Could Reduce Workforce

Third-Party Cookie Deprecation Could Reduce Workforce by Laurie Sullivan , Staff Writer @lauriesullivan, November 4, 2021 Lotame on Thursday released findings from a survey of more than 200 U.S. publishers and advertisers fielded in September 2021. Findings from Lotame’s survey suggest 48% of publishers think they will likely need to reduce their workforce due to revenue … Continue reading Third-Party Cookie Deprecation Could Reduce Workforce

Clarity in an uncertain future: Cookies, privacy, and marketing roadblocks

A call for true personalization. Cheetah Digital on October 19, 2021 This isn’t news for brand marketers, but I need a fitting intro. At Signals21 this week, we took a deep dive into how Google has cemented plans to comprehensively curtail third-party cookie tracking within the next couple of years, and Firefox, Safari et al. … Continue reading Clarity in an uncertain future: Cookies, privacy, and marketing roadblocks