Advertisers, Publishers Are Done Dunking Cookies by Laurie Sullivan , Staff Writer @lauriesullivan, May 10, 2024 “Happenstance.” That’s how Quantcast CTO Peter Day described the UK Competition and Markets Authority’s dominance over Google’s roadmap to deprecate browser cookies. Looking up the word, happenstance, to define it correctly, is “a chance situation,” the description read. “I’m not … Continue reading Advertisers, Publishers Are Done Dunking Cookies
Tips for adapting and diversifying your marketing measurement techniques for sustained success in a cookieless future. David Walters on May 8, 2024 We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is … Continue reading How to measure marketing’s value in the inevitable cookieless future
Practical insights for implementing consent seamlessly in your digital analytics strategy amid evolving privacy laws and user expectations. Alan K’necht on April 16, 2024 It’s important to start monitoring consent management as part of your digital analytics strategy. Apart from the EU, various privacy laws in the U.S., Canada, UK, Australia and other regions require … Continue reading Adopting consent-based analytics for long-term marketing success
It’s likely alternative data will be one of many ingredients used for cookie replacement. Stirista on March 21, 2024 Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that … Continue reading Digital advertisers still looking for recipe to thrive in cookieless world by Stirista
The cookieless future demands teamwork. Learn the importance of cross-functional collaboration for marketers, IT professionals and beyond. Melissa Reeve on March 15, 2024 The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. The change isn’t just a technical issue but will require unprecedented cross-functional collaboration. … Continue reading Navigating the cookieless future with cross-functional teams
Insights for optimizing first-party data, testing alternative identifiers, measuring success through customer lifetime value and more. Ken Zachmann on March 11, 2024 Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company … Continue reading Google’s cookie deprecation: An essential marketing playbook for the post-cookie era
It’s been one step forward, two steps back for Google’s Privacy Sandbox as the IAB Tech Lab and other adtech players weigh in. Kim Davis on March 7, 2024 Can it be that it was all so simple then? Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari … Continue reading Goodbye to cookies: Digital advertising’s leap in the dark
With third-party cookies on their way out, here’s how marketers can future-proof data collection and leverage first-party data strategies. Robert Tracy on March 1, 2024 After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader … Continue reading 3 future-proofing strategies for Google’s third-party cookie crackdown
OpenX Deal Library will compare alternatives to cookies Maybe we’ll start to find out which alternatives to cookies work best. Kim Davis on February 2, 2024 Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. … Continue reading OpenX Deal Library will compare alternatives to cookies
Sentry.io shares its story of what went right and wrong getting rid of cookies and how they’re now doing marketing. Constantine von Hoffman on January 30, 2024 How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals … Continue reading How one tech company is doing marketing without cookies
