Category Archives: Cookieless Targeting

OpenX Deal Library will compare alternatives to cookies

  OpenX Deal Library will compare alternatives to cookies Maybe we’ll start to find out which alternatives to cookies work best. Kim Davis on February 2, 2024   Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. … Continue reading OpenX Deal Library will compare alternatives to cookies

How one tech company is doing marketing without cookies

Sentry.io shares its story of what went right and wrong getting rid of cookies and how they’re now doing marketing. Constantine von Hoffman on January 30, 2024 How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals … Continue reading How one tech company is doing marketing without cookies

Google is allowing select sites to delay phase out of third-party cookies

Google is phasing out third-party cookies this fall, but some sites will be able to temporarily re-enable them until the year end. Nicola Agius on January 8, 2024 Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced … Continue reading Google is allowing select sites to delay phase out of third-party cookies

Google will start phasing out third-party cookies in weeks with new feature

Google is rolling out a new feature in January that will impact 1% of randomly selected Chrome users globally. Nicola Agius on December 14, 2023 Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to … Continue reading Google will start phasing out third-party cookies in weeks with new feature

Google To Disable 1% Of Third-Party Cookies In Chrome

Google To Disable 1% Of Third-Party Cookies In Chrome by Laurie Sullivan  @lauriesullivan, May 18, 2023 Google plans to deprecate third-party cookies for 1% of Chrome users in the first quarter of 2024 to support developers conducting real-world experiments that assess  readiness and effectiveness without third-party cookies. To prepare for a web without third-party cookies, … Continue reading Google To Disable 1% Of Third-Party Cookies In Chrome

Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options

Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2023 Some 60% of participants to a recent survey agreed that user tracking will soon become obsolete, but more than 40% are not familiar with targeting technologies other than advertising identifiers. Ogury, a company focused on personified … Continue reading Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options