How to know if an AirTag is tracking you Unwanted tracking alerts can let you know if an AirTag that’s not yours has been hanging around you for too long. Georgie Peru Sat, February 21, 2026 AirTag (Engadget) Apple’s AirTag is designed to help people keep track of personal belongings like keys, bags … Continue reading How to know if an AirTag is tracking you
At the March MarTech Conference, we discussed how the end of cookies is a chance to trade ‘creepy’ tracking for real trust. By MarTechBot The digital marketing world is navigating a significant identity reset. With privacy regulations expanding and third-party cookies fading, the tools you’ve relied on for years are shifting beneath your … Continue reading Navigating identity in a cookieless, compliant world
As ad blockers and privacy laws disrupt client-side tracking, marketers are shifting to server-side methods for cleaner, more reliable analytics. Alan K’necht on October 24, 2025 Digital analytics is coming full circle. After years of relying on browser-based tags and cookies, marketers are returning to a familiar concept — server-side tracking — to regain … Continue reading Why server-side tracking is making a comeback in the privacy-first era
Google Advanced Consent Mode Explained: Smarter Tracking for a Cookieless World Wisam Abdulaziz Sep 8, 2025 In a previous post, I explained how important it is to connect ad platforms to your CRM and leverage AI-driven smart bidding strategies. Most of the technologies that power this process rely on first-party cookies. But with privacy becoming … Continue reading Google Advanced Consent Mode Explained: Smarter Tracking for a Cookieless World
The consensus among marketers is that cookies are the past, and respecting consumer privacy is the future. Constantine von Hoffman on April 24, 2025 Marketers may not know what keeping third-party cookies in Chrome means for Google, but they know it is not a green light to return to old habits. The industry-wide shift … Continue reading As Google brings back cookies, marketers stick with privacy-first strategies
The tech giant reverses course on its long-planned depreciation of third-party cookies. Constantine von Hoffman on April 22, 2025 After years of threatening to remove third-party cookies, Google today announced that it is keeping them in Chrome. “We’ve made the decision to maintain our current approach to offering users third-party cookie choice in Chrome, … Continue reading Google is keeping cookies in Chrome
Google’s shock cookie shift complicates measurement, addressability and future planning for digital advertisers. Angelina Eng on October 4, 2024 Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. … Continue reading Google’s cookie pivot leaves 88% of industry in uncertainty: IAB
Third-party cookies will become less reliable and less common, but let’s not forget why they exist in the first place. Greg Krehbiel on August 30, 2024 Ever since Google threatened to eliminate third-party cookies, there’s been a steady drumbeat that websites should switch to first-party data, which, many say, is better anyways. While it’s … Continue reading It’s time to re-think our rejection of third-party cookies
Cookies or no cookies, first-party data is your competitive edge. Find out how to build a robust data strategy for the future. Sam Shennan on August 8, 2024 Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. You might think … Continue reading Why first-party data still reigns even with Google keeping third-party cookies
In a surprise move, Google announced that Chrome users will have choices going forward that include the third-party cookie experience. More UPDATES. Kim Davis on July 23, 2024 Google said (September 14, 2024) it will not deprecate third-party cookies in the Chrome browser, an about face that left the advertising industry stunned. It will, … Continue reading Third-party cookies will not be deprecated from Chrome
