45% of marketers are spending at least half their budgets on campaigns and other activations based on third-party cookies. Chris Wood on March 9, 2023 Cookie-based advertising is on its last legs, but not enough marketers have moved on. A full 75% of marketers still rely heavily on third-party cookies, according to a new Adobe … Continue reading 75% of marketers still rely heavily on third-party cookies
Category Archives: Cookieless Targeting
Google Says Automation Will Support Advertisers In A World Without Cookies
Google Says Automation Will Support Advertisers In A World Without Cookies by Laurie Sullivan @lauriesullivan, December 19, 2022 Google has offered an in-depth look at how automation will pick up where cookies leave off when targeting ads without browser cookies. The company is collaborating with the advertising industry to transition to new private ad technologies … Continue reading Google Says Automation Will Support Advertisers In A World Without Cookies
No Cookies? Retention.com Helps Provide Privacy-First Actionable Data
No Cookies? Retention.com Helps Provide Privacy-First Actionable Data Brad Anderson / 29 Nov 2022 The ongoing struggle over safe data management continues to heat up. Third-party cookies have had a bad rap for years, and while their future for providing actionable data remains murky, it doesn’t look good. This leaves businesses scrambling to look … Continue reading No Cookies? Retention.com Helps Provide Privacy-First Actionable Data
How companies are leveraging clean rooms and first-party data as cookies vanish
Remain competitive with campaign insights and customer segmentation with the help of clean room partners. Chris Wood on November 17, 2022 Even though it’s harder than ever for marketers to get customer data, customers demand the same high level of relevance when they hear from companies. To gain better campaign performance with less readily available … Continue reading How companies are leveraging clean rooms and first-party data as cookies vanish
Ghostery’s Automated Never-Consent Cookie Experience
Ghostery’s Automated Never-Consent Cookie Experience by Laurie Sullivan , Staff Writer @lauriesullivan, September 19, 2022 Ghostery, which specializes in privacy-focused web tools, last week released technology that allows site visitors to get to the content in much less time and helps them avoid the annoyance of trying to determine which personal information to give away. Never-Consent, … Continue reading Ghostery’s Automated Never-Consent Cookie Experience
Google’s Postponment Of Cookie Demise Is ‘Good Air Cover’
targeting Google’s Postponment Of Cookie Demise Is ‘Good Air Cover’ by Todd Wasserman , August 1, 2022 Mathieu Roche is cofounder and CEO of ID5, a company that provides “privacy-first user identification for digital advertising.” When Google announced last week that it was “expanding the testing” for the Privacy Sandbox for the Web, it pushed … Continue reading Google’s Postponment Of Cookie Demise Is ‘Good Air Cover’
Google’s third-party cookie delay: Adtech reacts
The adtech and data world reacts to Google’s latest delay on the death of third-party cookies. Kim Davis on July 28, 2022 (August 12, 2022) we reported that Google had again pushed back the target date for deprecating third-party cookies on Chrome. They will now start phasing them out in late 2024. The reason given … Continue reading Google’s third-party cookie delay: Adtech reacts
Google Delays Phasing Out Cookies In Chrome Until 2024
Google Delays Phasing Out Cookies In Chrome Until 2024 by Laurie Sullivan @lauriesullivan, (July 29, 2022) Google said in a statement that it will once again delay the replacement of third-party cookies — a practice long used by advertisers to target advertisements to consumers. Anthony Chavez, vice president of Privacy Sandbox, said in a blog … Continue reading Google Delays Phasing Out Cookies In Chrome Until 2024
Following the “Better-Seeker” Demo: Genexa Aims to “Clean” Up OTC Meds
Following the “Better-Seeker” Demo: Genexa Aims to “Clean” Up OTC Meds by Steve Smith , Staff Writer @popeyesm, July 1, 2022 Is “clean” the new sexy? If you are a mom or dad put off by theunpronounceable “Inactive ingredients” in your kid’s Acetaminophen or OTC allergy elixir, then you are the kind of “better-seeker” Genexa’s co-founder David … Continue reading Following the “Better-Seeker” Demo: Genexa Aims to “Clean” Up OTC Meds
Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns
Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns by Laurie Sullivan @lauriesullivan, June 22, 2022 Adform released research at the Cannes Lions festival showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns running with its ID Fusion solution. The company commissioned PwC to work with OMD Norway and … Continue reading Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns
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