Category Archives: Cookieless Targeting

Ghostery’s Automated Never-Consent Cookie Experience

Ghostery’s Automated Never-Consent Cookie Experience by Laurie Sullivan , Staff Writer @lauriesullivan, September 19, 2022 Ghostery, which specializes in privacy-focused web tools, last week released technology that allows site visitors to get to the content in much less time and helps them avoid the annoyance of trying to determine which personal information to give away. Never-Consent, … Continue reading Ghostery’s Automated Never-Consent Cookie Experience

Google’s Postponment Of Cookie Demise Is ‘Good Air Cover’

targeting Google’s Postponment Of Cookie Demise Is ‘Good Air Cover’ by Todd Wasserman , August 1, 2022 Mathieu Roche is cofounder and CEO of ID5, a company that provides “privacy-first user identification for digital advertising.” When Google announced last week that it was “expanding the testing” for the Privacy Sandbox for the Web, it pushed … Continue reading Google’s Postponment Of Cookie Demise Is ‘Good Air Cover’

Google Delays Phasing Out Cookies In Chrome Until 2024

Google Delays Phasing Out Cookies In Chrome Until 2024 by Laurie Sullivan  @lauriesullivan, (July 29, 2022) Google said in a statement that it will once again delay the replacement of third-party cookies — a practice long used by advertisers to target advertisements to consumers. Anthony Chavez, vice president of Privacy Sandbox, said in a blog … Continue reading Google Delays Phasing Out Cookies In Chrome Until 2024

Following the “Better-Seeker” Demo: Genexa Aims to “Clean” Up OTC Meds

Following the “Better-Seeker” Demo: Genexa Aims to “Clean” Up OTC Meds by Steve Smith , Staff Writer @popeyesm, July 1, 2022 Is “clean” the new sexy? If you are a mom or dad put off by theunpronounceable “Inactive ingredients” in your kid’s Acetaminophen or OTC allergy elixir, then you are the kind of “better-seeker” Genexa’s co-founder David … Continue reading Following the “Better-Seeker” Demo: Genexa Aims to “Clean” Up OTC Meds

Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns

Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns by Laurie Sullivan  @lauriesullivan, June 22, 2022 Adform released research at the Cannes Lions festival showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns running with its ID Fusion solution. The company commissioned PwC to work with OMD Norway and … Continue reading Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns

Firefox Turns On New Cookie-Blocking Feature

Firefox Turns On New Cookie-Blocking Feature by Wendy Davis  @wendyndavis, June 15, 2022 In its latest attempt to prevent online tracking, Mozilla has turned on a new cookie-blocking tool by default in the Firefox browser. The new tool, “Total Cookie Protection,” aims to prevent ad-tech companies from mingling data collected across websites by creating separate … Continue reading Firefox Turns On New Cookie-Blocking Feature

Mozilla Endorses Antitrust Bill Targeting Large Tech Platforms

Mozilla Endorses Antitrust Bill Targeting Large Tech Platforms by Wendy Davis  @wendyndavis, June 14, 2022 Browser developer Mozilla on Tuesday endorsed a federal antitrust bill that would prohibit the largest online tech companies from giving their own products and services preferential treatment. The American Innovation and Choice Online Act, introduced last year by Senators Amy … Continue reading Mozilla Endorses Antitrust Bill Targeting Large Tech Platforms

Buzz Off: Marketers Are Tired Of Terms Like ‘Cookieless,’ But Not Their Import

Buzz Off: Marketers Are Tired Of Terms Like ‘Cookieless,’ But Not Their Import by Ray Schultz , Columnist, June 1, 2022 Email teams trapped in their siloes might not be so aware of the larger issues facing brands — but they probably have firsthand experience with a couple of them, judging by Mediaocean’s H1 2022 … Continue reading Buzz Off: Marketers Are Tired Of Terms Like ‘Cookieless,’ But Not Their Import

Google’s Simpler Way For Europeans To Reject Cookies Starts Rolling Out

Google’s Simpler Way For Europeans To Reject Cookies Starts Rolling Out by Laurie Sullivan , Staff Writer @lauriesullivan, April 22, 2022 Google has developed a feature that gives users of its search engine and YouTube in Europe a new cookie choice — one they can accept or reject with one click while signed out or in … Continue reading Google’s Simpler Way For Europeans To Reject Cookies Starts Rolling Out