Marketers are buried in dashboards and metrics but still struggling to answer the most important question — what’s actually working? MarTechBot on December 12, 2025 Source: The 2026 Marketing Intelligence Report Marketers have more data than ever and an expanding suite of tools to work with — yet many are still flying blind. … Continue reading Marketers are drowning in data but starving for insight
When customer data is siloed, marketing suffers. Break these barriers and drive better insights, efficiency and cross-team collaboration. Ana Mourão on February 6, 2025 Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. As a marketer, you’re uniquely positioned to drive change by bridging … Continue reading 5 things marketers can do to abolish data silos
Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals. Mike Ruff on November 20, 2024 It’s performance review season again. This is meant to be a time of introspection and improvement, but for many, it’s also a time of high anxiety and stress. Data-driven marketers can … Continue reading How marketing data can make your performance review go from stress to success
Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops. Greg Kihlstrom on November 8, 2024 In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making … Continue reading How to use post-campaign data to make your marketing better
Improve your DTC marketing strategy using data-driven approaches, from data collection to automation and modeling. Christie Ray Harrison on November 4, 2024 Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. … Continue reading 3 tips for cutting through the DTC noise with marketing data
Transform raw numbers into actionable insights and uncover the story behind your data for more effective campaign optimization. Alan K’necht on July 22, 2024 To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. … Continue reading How to put marketing data into meaningful context
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What to look at when marketing doesn’t move the needle. MarTechBot on February 26, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language … Continue reading What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot
Today’s evolving marketing landscape needs data-driven strategies. Build robust first-party data and turn insights into strategic campaigns. Sam Shennan on February 8, 2024 Over the last 12 months, we’ve seen the sunsetting of Universal Analytics (UA), the rise of generative AI and major fluctuations in consumer spending owing to persistent inflation and eye-watering interest rates. … Continue reading Navigating the future of marketing with data
Get insights into integrating isolated data across various teams to fuel data-driven decision making and maximize marketing performance. Theresa Kushner on December 15, 2023 Data silos — isolated collections of data within different departments or systems — hinder companies from gaining a complete picture of their customers. This is the first of two articles exploring … Continue reading Breaking down data silos: A practical guide to integrated marketing data
Learn ethical alternatives to common marketing tactics that rely on collecting sensitive customer data. Steve Petersen on November 30, 2023 As marketers, we walk a fine line between collecting customer data to deliver value and infringing on consumer privacy. Recent trends in privacy regulations are restricting how companies can use personal data in advertising and … Continue reading Marketing value and data: Doing more with less
